Emirates flies the flag, but does it miss a design opportunity

Emirates recently showcased a bold display of national pride by adorning an Airbus A380 with the UAE flag, reinforcing unity amidst regional challenges. Alongside this initiative, the airline announced a significant staff bonus, reflecting its confidence and stability in a sensitive industry. While the design has its critiques, the message of resilience is clear.

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Etihad opens new U.S. pre-clearance lounge in Abu Dhabi

Etihad Airways is one of the few airlines that allows pre-clearance into the US, meaning that passengers arrive in the US without having to face lengthy queues at immigration. However, this has always meant that prior to departure from Abu Dhabi, passengers have had to face a smaller queue to pass immigration within the airport.…

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Emirates launches upgraded, yet predictable 777 interiors

There’s been a lot of hype and speculation over Emirates’ 777 interiors, and well the time has finally arrived for us to be wowed by the carrier’s evolution (not revolution) of its tired 777 product that has been long overshadowed by the A380 cabins, which became the aircraft of choice – where possible – for…

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Dubai’s DWC Al Maktoum gets a whole new look as it bids to become the world’s busiest airport

All eyes might have been on DXB the past few weeks as it struggled to deal with epic rains that hit the UAE. To be fair, we don’t think any airport globally could have dealt with such extreme weather conditions, but now all eyes are turning to its sister airport, situated a little closer to…

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Etihad looks to align new 787 fleet with similar, impressive Business Class product later this year

Etihad Airways used the Arabian Travel Market in Dubai to reveal the details behind its new 787 fleet which will supplement the existing long-haul fleet later this year. Instead of opting to continue the heavily customised Business Class seats that the airline currently operates across its 787’s and returning A380’s, Etihad opted for customised off-the-shelf…

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Emirates refreshes livery design with updated 3D paint effect

The update to a livery for an airline with a large fleet is a costly, and arduous undertaking. A dramatic shift in livery and brand can create inconsistency for years while a fleet is repainted, and too subtle a shift can be seen as folly. But sometimes the arrival of a new sub-fleet can bring…

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Exclusive: TheDesignAir interview with Amina Taher on Etihad’s new Sonic Identity

Sensory design within aviation is becoming more commonplace. Brands are no longer just a visual manifestation of a company, as companies across the world embrace all of the senses to create lasting memories. Whether its fragrance, touch or sound, lasting memories are built when all of the senses fire in unison, with sound and scent…

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Etihad introduces ‘Check-In at home’, it may not be new, but it does signal an emerging trend

Etihad has just partnered with DUBZ, powered by dnata, an off-airport solutions provider, making it easier for passengers to check in their bags, pick their seat, even upgrade and collect their boarding pass and luggage tags from their home within Abu Dhabi. A Covid-19 PCR test can also be arranged through the airline’s medical partner, LifeDx.…

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Etihad latest airline to celebrate its home with a new safety video

Etihad Airways is the latest carrier to unveil a new safety video, with no surprises that the carrier has opted to film on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer. This is an emerging trend, something we’ve already covered a few times,…

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Sharjah receives new Premium Lounge, brought to life by JPA Design

As travel starts to comeback to the UAE, Sharjah’s airport has opened its newly designed Premium Lounge, which will cater to all passengers either with a suitable lounge programme, or by payment on entry. The lounge is just one element in a 4,000 square metre extension. The extensive refurbishment of the lounge features a paired…

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Etihad brings a premium approach to Covid personal kits as part of its hygiene programme

When it comes to personal hygiene kits, Etihad is one of the first airlines to offer a unique, upgraded proposition for its First and Business Class guests, which also includes a snood-style face mask for use throughout their journey and beyond. The soft reusable snood has been treated with MicrobeBARRIER™ fabric treatment, a broad spectrum antimicrobial…

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Plaza Premium opens new lounge in Dubai

Plaza Premium has just opened its doors in Dubai International Airport, allowing Emirates (and FlyDubai) passengers – not qualifying for its expansive lounges – a new place to relax and unwind before their next flight. It’s not a small lounge either. With space for over 300 guests it’s the largest independent pay-per-use airport lounge at…

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Etihad Launches ‘Choose Well’ Campaign Highlighting New Product Offering

  Etihad Airways, who is turning 15 this year, has just launched a new ‘Choose Well’ campaign reflecting the airline’s new customer proposition. The airline references the multiple choices we face when we travel, and how to customise the journey on their own terms. It is also reaffirms that Etihad’s customers, partners, guests and employees…

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FlyDubai Shows Closer Connections To Emirates With New 737 Max 8 Interiors

flydubai today showed off its new interiors for its’ 737 Max 8 Aircraft designed by JPA Design. The first aircraft, bearing the UAE registration mark A6-MAX, is the first of 76 aircraft on order from Boeing; all of which will be delivered by 2023. No less than six of these aircraft will join the flydubai fleet…

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Emirates 777 New First Class Cabins Set New Precedent For Innovation And Privacy

Starting December 1st Emirates will introduce a refreshed interior across its 777 fleet with the carriers updated “light and modern” colour scheme featuring refined textured panels, as well as new lighting and design accents. At the heart of the refresh is the long-awaited First Class product. As an industry first, the airline has adopted floor to ceiling…

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Emirates Latest Feel-Good Advertising Campaign Celebrates Adventure & Exploration

Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…

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Emirates Unveils First Of Three New Expo 2020 Liveries

Emirates has unveiled the first of three new aircraft liveries in its fleet dedicated to Expo 2020 Dubai, of which Emirates is the Official Airline Partner. The decal was installed on A6-EPK, an Emirates Boeing 777-300ER aircraft, at the Emirates Engineering hangar. The Expo decal applied on the Boeing 777 covers over 40% of the…

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Emirates Quickly (And Smartly) Responds To Laptop Ban, With Consumer-centric Answer

For those who’ve been living under a rock over the last week, you may not know about the electronics ban that is effecting certain airlines from certain countries flying to the US and the UK. While this is for ‘security reasons’, it’s certainly going to effect passengers, especially those travelling in business, who can use…

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Emirates Launches Longest A380 Route In The World

Emirates, one of the most luxurious airlines in the world has launched the world’s longest A380 route. Shortly after the end of the longest flight in the world (The Singapore Airlines A340-500 Singapore to Newark flight) Emirates has brought a little joy launching not the longest in the world (That is still owned by Qantas’…

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Emirates Launch Luxury Beyond First Class

Emirates has always been a luxurious airline, and their first class is amongst one of the best in the skies, so no surprise that they have decided to include the award winning first class suite in their new executive jet. Many airlines have taken to providing an executive jet service, from Qatar Airways to Lufthansa,…

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Abu Dhabi’s Midfield Terminal Contracts Given Go Ahead

The Abu Dhabi Executive Council has given the green light for contracts to be awarded for a brand new airport terminal at Abu Dhabi International airport. A statement said the council had approved the “awarding of contracts” for the long-awaited Dh25bn Midfield terminal at Abu Dhabi International Airport, which would accommodate up to 27 million passengers a…

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