The update to a livery for an airline with a large fleet is a costly, and arduous undertaking. A dramatic shift in livery and brand can create inconsistency for years while a fleet is repainted, and too subtle a shift can be seen as folly. But sometimes the arrival of a new sub-fleet can bring…
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Sensory design within aviation is becoming more commonplace. Brands are no longer just a visual manifestation of a company, as companies across the world embrace all of the senses to create lasting memories. Whether its fragrance, touch or sound, lasting memories are built when all of the senses fire in unison, with sound and scent…
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Etihad has just partnered with DUBZ, powered by dnata, an off-airport solutions provider, making it easier for passengers to check in their bags, pick their seat, even upgrade and collect their boarding pass and luggage tags from their home within Abu Dhabi. A Covid-19 PCR test can also be arranged through the airline’s medical partner, LifeDx.…
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Etihad Airways is the latest carrier to unveil a new safety video, with no surprises that the carrier has opted to film on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer. This is an emerging trend, something we’ve already covered a few times,…
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As travel starts to comeback to the UAE, Sharjah’s airport has opened its newly designed Premium Lounge, which will cater to all passengers either with a suitable lounge programme, or by payment on entry. The lounge is just one element in a 4,000 square metre extension. The extensive refurbishment of the lounge features a paired…
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When it comes to personal hygiene kits, Etihad is one of the first airlines to offer a unique, upgraded proposition for its First and Business Class guests, which also includes a snood-style face mask for use throughout their journey and beyond. The soft reusable snood has been treated with MicrobeBARRIER™ fabric treatment, a broad spectrum antimicrobial…
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Plaza Premium has just opened its doors in Dubai International Airport, allowing Emirates (and FlyDubai) passengers – not qualifying for its expansive lounges – a new place to relax and unwind before their next flight. It’s not a small lounge either. With space for over 300 guests it’s the largest independent pay-per-use airport lounge at…
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Etihad Airways, who is turning 15 this year, has just launched a new ‘Choose Well’ campaign reflecting the airline’s new customer proposition. The airline references the multiple choices we face when we travel, and how to customise the journey on their own terms. It is also reaffirms that Etihad’s customers, partners, guests and employees…
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flydubai today showed off its new interiors for its’ 737 Max 8 Aircraft designed by JPA Design. The first aircraft, bearing the UAE registration mark A6-MAX, is the first of 76 aircraft on order from Boeing; all of which will be delivered by 2023. No less than six of these aircraft will join the flydubai fleet…
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Starting December 1st Emirates will introduce a refreshed interior across its 777 fleet with the carriers updated “light and modern” colour scheme featuring refined textured panels, as well as new lighting and design accents. At the heart of the refresh is the long-awaited First Class product. As an industry first, the airline has adopted floor to ceiling…
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Last month saw the launch of Emirates US$15 million campaign to inspire travel and promote the airline’s extensive network of global destinations including its home and hub, Dubai. The video bucks the trend of the pseudo-safety video content which many airlines are embracing as above the line advertising campaigns. Feeling good when you watch it?…
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Emirates has unveiled the first of three new aircraft liveries in its fleet dedicated to Expo 2020 Dubai, of which Emirates is the Official Airline Partner. The decal was installed on A6-EPK, an Emirates Boeing 777-300ER aircraft, at the Emirates Engineering hangar. The Expo decal applied on the Boeing 777 covers over 40% of the…
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For those who’ve been living under a rock over the last week, you may not know about the electronics ban that is effecting certain airlines from certain countries flying to the US and the UK. While this is for ‘security reasons’, it’s certainly going to effect passengers, especially those travelling in business, who can use…
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Emirates, one of the most luxurious airlines in the world has launched the world’s longest A380 route. Shortly after the end of the longest flight in the world (The Singapore Airlines A340-500 Singapore to Newark flight) Emirates has brought a little joy launching not the longest in the world (That is still owned by Qantas’…
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Emirates has always been a luxurious airline, and their first class is amongst one of the best in the skies, so no surprise that they have decided to include the award winning first class suite in their new executive jet. Many airlines have taken to providing an executive jet service, from Qatar Airways to Lufthansa,…
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The Abu Dhabi Executive Council has given the green light for contracts to be awarded for a brand new airport terminal at Abu Dhabi International airport. A statement said the council had approved the “awarding of contracts” for the long-awaited Dh25bn Midfield terminal at Abu Dhabi International Airport, which would accommodate up to 27 million passengers a…
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