Virgin Atlantic New A330Neo delights with ‘better-than-Upper Class’ product and better fleet alignment

Launched today in London’s still-trendy Shoreditch, Virgin Atlantic’s new A330neo product should indeed turn heads. Launching a brand new product across a small yet nimble fleet usually means that the product offering becomes increasingly fragmented, but actually the airline has stumbled upon better synergies than ever on its Transatlantic offering. Introduced on Virgin Atlantic’s 16…

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Innovation is great, but it needs to have purpose. Don’t forget your passengers. Introducing Virgin’s ‘Booth’.

Virgin Atlantic has just revealed its latest social space found on the final five A350’s that will be delivered for the carrier. Instead of ‘The Loft’ – the social space found on its first wave of A350’s – the last few Airbus aircraft to be delivered have been configured for the carrier’s leisure routes.  This…

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Special Trip Report: Why Virgin Atlantic’s new A350 product highlights a magical shift in the carrier’s positioning

In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with a Jacuzzi used to be signature parts of the passenger experience. Times have changed however,…

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