Virgin Atlantic has finally unveiled its swanky new Clubhouse on the west coast of the USA. Its 6th Clubhouse globally, the new lounge features a new design aesthetic which has evolved beyond the original masterpiece in Heathrow. The LAX Clubhouse, located in the Tom Bradley International Terminal, is a multi-sensory experience designed to soothe the…
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After recently travelling on both Virgin Atlantic’s B787-9 and the A350 products to the US, I had the opportunity to experience both the brand-new and older Upper Class products in quick succession, and the differences were noticeable, but actually not in a way I had expected. Now this might seem a little controversial, but.. Out…
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Launched today in London’s still-trendy Shoreditch, Virgin Atlantic’s new A330neo product should indeed turn heads. Launching a brand new product across a small yet nimble fleet usually means that the product offering becomes increasingly fragmented, but actually the airline has stumbled upon better synergies than ever on its Transatlantic offering. Introduced on Virgin Atlantic’s 16…
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Virgin Atlantic has just revealed its latest social space found on the final five A350’s that will be delivered for the carrier. Instead of ‘The Loft’ – the social space found on its first wave of A350’s – the last few Airbus aircraft to be delivered have been configured for the carrier’s leisure routes. This…
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In the past Virgin Atlantic was seen as the coolest of underdogs – the carrier for those in the know, flown by the rich and famous across the Atlantic. Onboard massage therapists, inflight bars, even a business class lounge with a Jacuzzi used to be signature parts of the passenger experience. Times have changed however,…
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Tonight saw Virgin Atlantic peel back the curtain on their exclusive new A350 cabin. The aircraft, which will enter the fleet this summer will initially fly on the prestigious Heathrow – New York JFK route, followed by Atlanta, and the rest of the existing 747 routes as the new aircraft starts to take over from…
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Virgin Atlantic has retrofitted the first of four Airbus A330-200s which joined the fleet from Air Berlin mid way through the year. The retrofit includes the installation of the airline’s famous Premium cabin, along with brand new Upper Class Suites and a refreshed look for Economy. The remaining three A330-200 refits are all expected to be…
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Do you remember the feeling of getting on your first flight as a kid. The noises, lights, sounds, feelings were all consuming, and Virgin Atlantic with their new advertising agency (from AMV BBDO) brings back the child-like excitement that we all feel when stepping on-board an aircraft. Filmed aboard a fictitious 787, the 1-minute-long advert…
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Virgin Atlantic has unveiled brand new interiors for its fleet of A330- 200 aircraft. These ex-Air Berlin planes will be retrofitted throughout with the airline’s famous Premium Economy cabin, along with a refreshed new look and feel for Upper Class and updated look for Economy. While all eyes will be firmly rooted in Virgin Atlantic’s…
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Finally! We are getting a brand new Clubhouse in Los Angeles Terminal 2. First suggested back in 2012 by TheDesignAir, the moving of the Air New Zealand lounge from LAX’s T2 which Virgin Atlantic used to use across to the TBIT terminal, left passengers in a bit of a quandary. However, the airline announced this week…
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When we announced the launch of the Virgin Atlantic Upper Class product on the A330 we mentioned how much we loved the new bar designed by VW+BS, and recently they created a cool time-lapse video showing the design process over the period of 3 years. It’s a fascinating video, showing a natural evolution of the…
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thedesignair.net interview with Simon Lloyd Marketing Director, Virgin Atlantic I was lucky enough to grab some time between meetings with a very busy Simon Lloyd, Marketing Director for Virgin Atlantic on the VS045 headed to New York. After sipping on some champagne and savouring a brilliant burger in the ever award winning Clubhouse in Terminal…
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There’s nothing like getting close to your passengers and melting away any concerns they have, but Sir Richard Branson has taken this to a whole new level. In an interesting PR stunt, Virgin Atlantic have launched a new onboard Ice cube. Yes. Ice cube. In a bid to… well I’m not quite sure to be…
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Virgin Atlantic doesn’t seem to disappoint with its new onboard Upper Class offering. Now available for view on their website, the brand new product is similar to that of the previous product, but it seems slicker, more streamlined, a lot more contemporary, and comfortable. The famour purple leather seat is gone, replaced with a slick…
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