Recently snapped by Clement Alloing is the start of the new livery for Avianca, who recently partnered up with TACA. Avianca’s new livery looks a little flat, and whilst not complete (there will be the logotype on the side of the fuselage) the magic of one of the best liveries out there seems to have been lost. Featured as number 7 in our Top 10 liveries last year, Avianca used to have a stunning and vibrant livery. It seems this new livery is designed with keeping costs down. More eurowhite, less gradients, and simplistic design means for a cheap and effective design. But is it the right move?
As we previously stated on the previous incarnation of the livery “A bright, vibrant and rich colour scheme adorns this relatively modern fleet in South America. Picking colours that have significance to the South America continent help give it a strong identity around the world. Still a relatively unknown airline in Europe and Northern America, however a big player in its Southern cousin. The subtlety of the tail fin’s colour and pattern is fantastic and the gradient use is refreshing from all the simple block colour graphics on most airline fins. The logotype is also simplistic, but it makes it timeless and this will help this livery continue into the future without much need for updating.”
As an aside, it seems they have also copied American Airlines new logo (take a look at the engine Nacelle) on the first photo, you’ll see there is great similarity between the two bird like logos.
Here at Thedesignair, we feel this is a big step backwards, and sadly one step closer to a simpler blander sky. What do you think of the new look? Let us know!