British Airways Launch New Look Travel Spas And Amenity Kits

BA Travel Spa - concept

British Airways, whose travel spas are run by well known brand Elemis, are undergoing a refurb and will have a new look, just in time for Christmas. The refurbished Terminal 5 spa will now offer state-of-the-art massage chairs, which will offer additional massage therapy, whilst the real therapists can focus on the passengers hands, feet or shoulder areas. The new grooming area will be supported throughout the spa area with a soothing colour palette and natural materials, and will also offer a mirrored product zone, where passengers can buy Elemis skin care products at a reduced British Airways discount.

We like the look of the new spa, which has a much more professional and clean image compared to the Virgin Atlantic Clubhouse counterpart which until recently has had very little in the way of competition in Heathrow. The clinical and more refined look seems to sit with the Terminal 5 experience, and doesn’t rely on an overtly designed environment to pamper their guests. We will be interested to see the real images when they are released, no doubt the finish will be first class and add another feather into British Airways’ continually modernising hat.

To compliment the new look spa, British Airways have also announced their new Club World amenity kits. The drawstring bag (one for men and one for women) is designed to double up as a shoe or lingerie and underwear bag and includes Elemis products to refresh, revive and rehydrate, created in travel sizes exclusively for British Airways customers.

BA-AMENITY-BAG-MENS-PRINT

The men’s bag includes Skin Soothe Shave Gel (7ml), a Pro-Collagen Marine Cream (5ml) and an Ultra-conditioning Lip Balm made from Beeswax (4g), along with a Razor, socks, toothbrush, toothpaste and a pen.

BA-AMENITY-LADIES-PRINT

 

The women’s bag (our favourite) includes a Limited Edition Pro-Collagen Marine Cream (7ml), soothing apricot facial wipe, the Ultra-Conditioning Lip Balm (4g) and some Pro-Collagen Hand & Nail Cream (5ml) along with socks, toothbrush, toothpaste and pen.

Kate Thornton, British Airways’ head of product and service said: “Our goal as an airline is always to make flying as relaxing and pleasurable as possible. Our teams have worked hard with the experts at Elemis to create a calming spa environment at Terminal 5, a new range of services and a specialist range of in-flight amenities to help make that a reality.”

Sean Harrington, Elemis’ managing director said: “We’ve listened closely to British Airways’ customers and designed a unique offer for premium travellers both on the ground and in the air. The British Airways and Elemis brands are both synonymous with luxury and we’re extremely proud to be working together.”

What with the new spa, new amenity kits and new A380 and 787 experiences, maybe now is the perfect time to do some Christmas shopping in New York? That’s our excuse!

Book your premium experience with www.ba.com

 

4 comments

  1. Pingback: marketing.com.gr » British Airways’ New Heathrow Pampering Initiative

  2. Pingback: marketing.com.gr » The Top 10 Premium Airport Lounges of 2013

  3. Pingback: New Amenity Kit in Club World - Page 18 - FlyerTalk Forums

  4. Pingback: Loewe Tie In With JAL To Create New Amenity Kits | DesignAir

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