Alessi Helps Bring Some Magic To Delta’s Serviceware

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Two years in the making, the brand new collection of Alessi Serviceware for Delta’s multiple premium cabins has been revealed. One part of Delta’s multi-billion dollar investment into the passenger experience, the new range of designer flatware, cutlery and glasses will be unique to the airline.

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Appearing onboard 1st April 2017, the design process started back in 2015, and orchestrated by Buzz, the items have been rigorously tested for use onboard. Buzz facilitated this partnership with globally renowned design house, Alessi to curate a modern, stylish and functional line of service products and tableware for Delta. This is the first time Alessi has appeared inflight with a major airline with such a comprehensive program.

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Delta will also bring Alessi’s one-of-a-kind pieces to its new premium economy dubbed ‘Delta Premium Select’ later on in 2017.

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“The Alessi for Delta collection is part of our continued investment in delivering a world class, global culinary experience that will elevate our customer inflight dining experience to new heights,” said Allison Ausband, Delta’s Senior Vice President – In-Flight Service. “At Delta we know that every aspect and detail of the travel experience matters, and partnering with Alessi allows us to bring an uncompromising level of elegance and service to the on-board experience.”

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The attention to detail is staggering, and the sheer scale of the comprehensive suite of 86 service products means that there is a truly considered approach to every element, from salt shakers to red heart shaped stirrers.

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The Alessi for Delta products include flatware, crystal glassware, new bone china, stainless steel serving pieces, tabletop accessories such as napkin rings and salt and pepper shakers and trays. The collection is based on popular items created and inspired by six of the 300 renowned designers for Alessi.

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“With nearly a hundred years of experience crafting innovative objects for serving food and drinks, Alessi was a natural choice for Delta,” said Alberto Alessi, President of Alessi. “At Alessi we have worked with some of the most exciting designers in our international network to create the most innovative and advanced in-flight collection in the contemporary design scene.”

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Some may not know but Alessi (founded in 1921 by Giovanni Alessi) actually employs different designers, including the most prolific, Philippe Starck. However, the airline has adopted designs from six other designers to furnish the carrier with 86 unique serviceware pieces. The Alessi for Delta Collection is based on popular items created and inspired by renowned designers for Alessi, including Ronan & Erwan Bouroullec, Patricia Urquiola, Campana Brothers, Stefano Giovannoni, Miriam Mirri and Kristiina Lassus.

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Alessi’s Chief Commercial Officer Europe and North America Matteo Alessi said of the Delta partnership: “I admire Delta’s decision to continue to redesign and elevate the on-board experience and I’m proud that Alessi is part of this enhancement.”

The Big Picture

One comment

  1. Kevin

    This is really great. Good job Delta.

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