Air Canada’s ‘Glow Up’: A Brand Coming of Age

Air Canada’s new ‘glowing heart’ cabins represent an evolution of its premium experience, focusing on comfort, warmth, and cohesive design. This approach enhances not only the premium cabins but also the overall passenger experience, with significant upgrades across all classes. Rather than pioneering isolated innovations, Air Canada aims for a holistic, interconnected journey that reflects its brand identity.

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Alaska Airlines swings and misses with new Dreamliner livery

Alaska Airlines has launched its first Boeing 787 Dreamliner with a new livery intended to reflect its global ambitions. However, the design draws comparisons to competitors and lacks distinctive branding, notably omitting the iconic Eskimo man face. Instead, it combines elements that other airlines offer, resulting in a muddled identity.

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Hawaiian now flies three of the longest domestic flights in the world

Hawaiian Airlines has been one of our favourites in North America for quite a while, they’ve managed to set their stall as a strong, identifiable and unique airline from both passenger experience and brand perspectives. Its fleet has recently been updated and with the addition of new A321’s focussing on the West Coast, it’s freed…

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Announcing the winners of TheDesignAir awards 2019

TheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.

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TheDesignAir Awards 2019 voting has now closed!

TheDesignAir is pleased to announce the shortlist for the DesignAir Awards 2019 and just like last couple of years, we’ve opened some of the categories to the public. The voting is now closed! Now is your chance to pick from our shortlisted categories for Best Design Airline, by region, across the globe. All it takes…

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United’s New Uniform Is Launched, And It’s Certainly… Bold.

Nope, this isn’t the press shot from the latest Star Trek franchise, these are the new threads that will adorn 70,000 employees across United’s operations. The new designs follow last year’s announcement of their new partnerships with Tracy Reese, Brooks Brothers and Carhartt. Focusing on high quality fabrics, improved breathability and overall enhanced fit, United’s…

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Delta Show Off New 777-200 Cabins Featuring New Delta One Suites

There is good reason why Delta won both “Winner Best Design Airline North America 2017” and “Most Improved Airline” at our awards last year. The latest addition to their fleet, a retrofitted 777-200 is a prime example of how the airline is going above and beyond to offer a truly exceptional passenger experience. At the…

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Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to have rubbed off on the longer-lasting of the two carriers. There’s still a good amount…

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Alessi Helps Bring Some Magic To Delta’s Serviceware

Two years in the making, the brand new collection of Alessi Serviceware for Delta’s multiple premium cabins has been revealed. One part of Delta’s multi-billion dollar investment into the passenger experience, the new range of designer flatware, cutlery and glasses will be unique to the airline. Appearing onboard 1st April 2017, the design process started…

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Air Canada Showcase New 787 Interior

Air Canada, who have created one of the densest seating 777‘s going, which apart from their new business class cabin (which is great), packed passengers in their economy cabin, has now released impressions of their 787. Whilst the economy cabin offers 3 x 3 x 3 seating (which although tight is similar to almost all…

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