In addition to its complimentary inflight service and hospitality offering, Etihad Airways has introduced a selection of inflight products aimed at enhancing the travel experience and providing more choice for its guests in Economy Class. The items are available for purchase on a selected number of routes to and from Abu Dhabi.
The new selection includes comfort items such as Christian Lacroix male and female amenity kits featuring exclusive skincare products by pioneering Hungarian skincare brand Omorovicza; Christian Lacroix cotton sleepwear in a range of sizes; Piper-Heidsieck Cuvee Brut NV champagne; Coffee Planet cold brew coffee; and tasty snack boxes with sweet and healthy treats complementing the custom free meal service.
Linda Celestino, Vice President Guest Experience and Delivery, said: “Etihad Airways is always looking at new ways to give our guests more power and control over their experience, through options to customise and personalise their journey.
“In addition to providing extra comfort and choice in the air, some of the items are great gift ideas, particularly in the run up to the holiday season. We will monitor guest satisfaction and aim to expand the range of items for sale in the future.”
Etihad have already added pay-for lounge access for economy passengers as well as chauffeur drive services, free middle-seats and a range of other passenger perks. While some might see this drive as a revenue enhancing drive, it also gives passengers what they want, when they want them at fairly affordable value. We don’t think this will be the first or last airline to bolt on comfort extras like this, but the fact they are partnering with premium brands such as Lacroix, Piper-Heidsieck and Omorovicza helps reinforce the airline’s design-led approach to the passenger experience.
TheDesignAir 