Designed exclusively for EVA Air, through a new partnership with Jason Wu, the airline has launched a collection of branded unisex sleeper suits and slippers for Royal Laurel/Premium Laurel Class passengers.
David Chen, Senior Vice-President at EVA Air, said: “As Taiwan’s premiere airline, we are proud to partner with world-renowned luxury designer, Jason Wu. Together, we will deliver the ultimate in style and comfort for EVA Business Class passengers.”
In comparison to the excellent business class product offered by rival China Airlines, EVA Air’s pyjamas are a welcome bonus for premium passengers, as China Airlines doesn’t offer these amenities.
Jason Wu said: “As a jetsetter myself, one of the most important criteria for my travel is comfort. This collaboration was a great opportunity for me to marry form and function to address something that would improve the experience of the EVA passenger.”
These great new sleeper suits, brought together by global design company Buzz, will be available later this month on Eva Air flights. It’s a perfect example of a brand partnership that are spreading across the airline industry, where the trade off between exposure and product can create some exiting branded airline product to benefit the passenger experience.