Air India has continued to evolve its new brand proposition which features new cabins and liveries, with a brand new uniform for the crew, which sits in line with the new brand palette. Created by Indian celebrity couturier, Manish Malhotra, the new uniforms set out to blendrich Indian heritage, contemporary style, elegance, and comfort. We…
Read MoreWhere Air India’s recent rebranding failed to excite with the new master brand, livery and hard product, the recent announcement of enhancements to the soft product launch has filled in gaps to the missed deeper connection to its national heritage. This week has seen the airline reveal new amenity kits, a luxurious and sustainable bedding…
Read MoreAir India has had a challenging launch of a new brand in our eyes. How can an airline both represent and value a nation’s pride while also modernising its image to the international stage. While the airline originally launched a new brand and livery that fell flat, the carrier has slowly been building the much…
Read MoreAfter the announcement of Vistara and Air India’s merging, it seems the carrier has already started to step up its passenger experience offering. Partnering with the international travel and lifestyle brand TUMI, Air India seems to be putting the right foot forward in upgrading what has been a very tired, and unloved product for some…
Read MoreI think most of us were surprised that when Vistara and Air India were going to merge, Air India was going to be the dominant brand, considering how considered and elegant Vistara’s brand image was in comparison to the crumbling image of a legacy carrier from yesteryear. But in hindsight, as Air India has been…
Read MoreA few months ago, I covered the new Riyadh Air livery, and how that in principal it’s one of the most elegant new liveries in the skies, but it the logotype on the fuselage was a little too dominant for an elegant, premium carrier. Well, it seems like they’ve listened, as not only their new…
Read MoreIn the first of a series of TheDesignAir Studio Spotlights, we take a look at Viewport Studio, an award-winning multidisciplinary practice with a track record of more than 25 years of experience on projects completed internationally. Based out of London and Singapore, Viewport Studio comprises a team of architects and designers across a mix of…
Read MoreWith the recent launch of Air Belgium, legacy carrier Brussels Airlines has had to make sure it keeps its product offering competitive. Not surprisingly, they turned to JPA Design, a London-headquartered company that has brought the likes of premium carriers Singapore Airlines and Finnair to life, as well as other mid-level carriers such as Hawaiian…
Read MoreThis has to be one of the most breathtaking videos this year, showing the painstaking detail Luca Iaconi-Stewart has gone to to showcase Singapore Airlines‘ suite of seating products. The paper model artist became globally acclaimed this year when he showed off his Air India 777 1:60 scale model made purely of Manila paper (complete…
Read MoreFlight: UL506 Aircraft Type: A330-300 Class: Business Class Route: LHR-CMB Date: February 2018 http://www.srilankan.com SriLankan Airlines recently added two daytime flights per week from London to Colombo, flying on Saturdays and Sundays, providing better connections and more convenient departure times. This now makes the airline even more attractive to passengers looking for one-stop carriers between London and the Maldives, Sri…
Read MoreOver the next three months, Air France customers will be able to enjoy new culinary delights from both Régis Marcon in La Première class and Guy Martin in Business class on board long-haul flights departing from Paris CDG. Régis Marcon for La Première Air France is famous for its haute-cuisine available on long haul flights.…
Read MoreLATAM have just exclusively announced a brand new look for their short haul and long haul cabins, being rolled out on their Airbus A320 family aircraft and new 787-9 and A350 fleet. This is the first real sign of unification between the two airlines, who have been working together since 2012. Conceived by Priestmangoode, the new domestic…
Read MoreThe Wall Street Journal recently posted a brilliant article about the supposed ‘Shrinking’ Airline seat, where airlines have become savvy to squeezing in an extra seat per row to get extra revenue, whilst losing an inch per seat width in comfort. Interestingly the main airframes this applies to is the 777 (9 across comfortably, but…
Read MoreThai Airways have launched their new subsidiary Thai Smile this week, the new ‘pseudo’ low cost wing of Thai Airways following a mantra of “Trendy-Friendly-Worthy”. Commencing operations on July 1st, they will be operating a fleet of 4 A320’s. This new airline will focus on short haul destinations from Bangkok to Asia and India. This…
Read MoreTaking a leaf from the new wave of North American carriers who have already introduced ‘Premium Economy’ to their fleet to cross the big divide from Economy and Business, a struggling Air Canada is currently in RnD to develop and introduce a ‘Premium Economy’ to their fleet. This will be a major draw to Air…
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