Trip Report: Saudia First Class 777-300ER, May 2025

Saudia Airlines, often overlooked, is evolving amid regional competition. With a focus on modernity and traditional hospitality, its First Class experience stands out for service excellence, including onboard chefs and trained butlers. While the hard product awaits updates, the airline positions itself as a serious contender against major Middle Eastern carriers.

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Emirates launches upgraded, yet predictable 777 interiors

There’s been a lot of hype and speculation over Emirates’ 777 interiors, and well the time has finally arrived for us to be wowed by the carrier’s evolution (not revolution) of its tired 777 product that has been long overshadowed by the A380 cabins, which became the aircraft of choice – where possible – for…

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Qatar Airways to update QSuites with ‘Next Gen’ product for 777-9 Aircraft

Ever since Qatar Airways launched its impressive business class product QSuite a decade ago, most airlines have tried to up their own ante to compete with this incredibly competitive Business Class seat. Not to be outdone, Qatar Airways has just revealed an update to the QSuite which will feature on the airlines new 777-9 which…

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American Airlines finally reveals Flagship ‘front row’ Preferred Suites of upcoming airline cabins

The never ending game of cat and mouse between the US3 carriers is playing dividends for the inflight and ground customer experience in the USA. A region that was once a decade behind the rest of the world when it came to cabin interiors, has fast become a hot-bed of creativity and world-standard hard products.…

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Cathay reveals more details regarding Aria Suite, hinting now towards Collins Elements product

Today saw Cathay add its new Aria suite product to its website, promoting the new product that will take to the skies later in the year. This is one of the most anticipated seat launches of the year, as Cathay vies for the most lucrative of passengers through the Asia region. While the airline revealed…

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Trip Report: Austrian Airlines B777-200 Business Class, November 2023

I’ve been wanting to try Austrian Airlines Business Class for some time now. The airline has been on my radar as a lesser-known carrier of the Lufthansa Group, but after hearing such good things about the airline, it was time to take the plunge on a transatlantic flight I had to take from London to…

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Emirates’ first retrofitted A380 takes to the skies

Yesterday saw the very first of no less than 120 retrofitted aircraft take off from Dubai to London Heathrow. As part of a US$2billion upgrade program, EK003 heralds the start of a huge investment from Emirates to bring all of their A380s back to the skies, and – eventually – featuring the latest cabin products…

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American’s First Class isn’t entirely dead. The new premium interiors may give hint to the future of its cabin strategy.

Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…

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Air France takes its brand to new heights

Today saw Air France reveal a brand new Business Class product that will start to grace its 777-300ERs. It also revealed an exciting new ‘brand video’ to impart the new Air France brand to its global audience. At the heart of this regeneration lies its new business class seat, which is entirely new, although it…

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The new Premium Economy by SWISS is proof that good things come to those that wait…

Today we were invited to see the grand official reveal of SWISS’ latest product in an arsenal of improvements over the past few years. While the airline started with a range of improvements to its ground product and older A340 fleet a few years ago, the airline’s new Premium Economy has been a few years…

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British Airways continues roll out of new Club Suite and enhanced First Class across older 777 fleet

British Airways is continuing with the roll out of its newest business class seat, the ‘Club Suite’, as it continues to retrofit the seat across its Boeing 777 fleet, with the speedy roll out expected to be completed by the end of 2022. The airline has already retrofitted a handful of its Boeing 777 aircraft…

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SWISS introduces new Premium Economy, officially launching April 2022

SWISS has now joined the ranks of its fellow Lufthansa Group airlines in offering Premium Economy, which will supplement its existing Economy, Business and First classes of travel from the fourth quarter of this year. Interestingly the airline has opted for a fixed-backshell seat which usually gets a bad rap for passenger comfort although it…

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Qatar Airways launches elegant new special livery to celebrate the World Cup in 2022

For the foreseeable future, we’re going to be seeing fewer special liveries while airlines try to save cash and focus on a service return, so those rare few that do roll out will certainly garner some attention now. Qatar Airways is one of the first in this period to reveal a special livery, and naturally,…

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British Airways adds doors to First, but is it enough?

British Airways’ recent upgrade to its Club World with the new Club World Suite has given the carrier a bit of a conundrum. As the airline has started the retrofit of its fleet with the new Business Class product, it’s left the First Class cabin, even the latest incarnation offering very little difference on paper.…

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Emirates trying to fix its two-product proposition for premium passengers

Fly better. That’s Emirates‘ marketing slogan. It’s the same marketing campaign that has featured the likes of Jennifer Anniston, onboard bars, showers, all-aisle access and swathes of space. The problem is, Emirates has – since the A380 entered its fleet – offered two products, a 777 and A380 business class product that couldn’t be more…

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LATAM launches new business class dining and celebrates first 777 with new cabin products

This week saw LATAM unveil the final phases of its upgraded ‘Premium Business’ service by showcasing to press the first Boeing 777 in its fleet to feature the group’s new cabin product. The new business class service and hard product is part of a $500 million investment to improve the passenger experience and includes US$400…

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ANA launches awesome new luxury cabins in collaboration with famed Japanese architect and British design team Acumen

We are in awe by the latest developments at ANA (All Nippon Airways). The airline has just announced its collaboration with famed architect Kengo Kuma and leading British designers Acumen to roll out a total of twelve completely redesigned Boeing 777-300ER aircraft in time for the Tokyo 2020 games. The first redesigned (premium-heavy) aircraft will…

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Toilet Talk. Is This The Future Of B777 Restrooms?

Believe it or not, the 777 toilet may not be one of the most talked about parts of the passenger experience, but it hasn’t really changed since the 777 came to service decades ago. So step ahead 24 years and it’s about time that a company is offering a brand new concept to the aircraft’s…

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Trip Report: LATAM B777-300ER Business Class January 2019

Flight: LA8084 Aircraft Type: 777-300ER Class: Business Class Route: GRU-LHR Date: January 2019 http://www.latam.com LATAM‘s 777 has long been on our radar to experience. While we had experienced the 787-8 operated by LAN back in 2015, the 777 offered a very different experience, with a traditional 2 x 3 x 2 configuration in business class with the ‘dreaded’ middle seat. While…

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Emirates Launches Upgraded 777-200LR Business Class Product On Brand New Route To Santiago, Via São Paulo

Emirates has seen the successful launch of its new route to Santiago de Chile, Chile, a mammoth 20+ hour trip from its home hub in Dubai. Luckily the airline gives passengers a chance to stretch their legs in Sao Paulo, where the airline makes a stop over in both directions. Luckily the route is getting…

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Delta Show Off New 777-200 Cabins Featuring New Delta One Suites

There is good reason why Delta won both “Winner Best Design Airline North America 2017” and “Most Improved Airline” at our awards last year. The latest addition to their fleet, a retrofitted 777-200 is a prime example of how the airline is going above and beyond to offer a truly exceptional passenger experience. At the…

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Air Canada Announces Elevated Trans-Con And International Premium Signature Service

In an exciting move, Air Canada today introduced its new Signature Service, providing an enhanced and seamless end-to-end travel experience for customers flying in Air Canada’s ‘Signature Class’, the premium cabin of its wide-body aircraft. Available today for international customers and, starting June 1 on select flights within North America, the new service makes Air…

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Lufthansa Shows Off New 777-9 Business Class, To Launch In 2020

2020 will see a new type of business class seat join Lufthansa’s fleet. Last week Lufthansa revealed its brand-new Business Class product that will be available with the roll-out of the Boeing 777-9. The new seat might look familiar, as it shares a lot of similarities with Acumen’s Optima seat design, which can also be found…

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Emirates 777 New First Class Cabins Set New Precedent For Innovation And Privacy

Starting December 1st Emirates will introduce a refreshed interior across its 777 fleet with the carriers updated “light and modern” colour scheme featuring refined textured panels, as well as new lighting and design accents. At the heart of the refresh is the long-awaited First Class product. As an industry first, the airline has adopted floor to ceiling…

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Emirates Unveils First Of Three New Expo 2020 Liveries

Emirates has unveiled the first of three new aircraft liveries in its fleet dedicated to Expo 2020 Dubai, of which Emirates is the Official Airline Partner. The decal was installed on A6-EPK, an Emirates Boeing 777-300ER aircraft, at the Emirates Engineering hangar. The Expo decal applied on the Boeing 777 covers over 40% of the…

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An Exclusive Look Inside Qatar Airways QSuite Product

In an exclusive media event at Heathrow yesterday, Qatar Airways showed off its Quite product on the only operating aircraft with the new seats. TheDesignAir was one of the very few media outlets allowed at this exclusive show around. Currently only available on the 777 aircraft, the QSuite – Qatar Airways’ latest business class product…

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Qatar Airways New Business Class Offers Innovation For Passengers, But Is It Revolutionary?

At ITB Yesterday, Qatar Airways proudly launched its much anticipated new Business Class product. It has certainly impressed the public with its claims to have the world’s first double bed in business class, new sharing plate concept, sliding doors for privacy and large communal area for families of four. Don’t get us wrong, we are…

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Virgin Australia’s Upgraded 777 Fleet Is ‘The Business’

Hot off the heels of their A330 refresh, Virgin Australia today unveiled its new International Business Class cabin, with the first of its refitted Boeing 777-300ER aircraft now flying across the Pacific. This comes after their announcement of the refresh back in 2014. “The airline’s flagship Business Class product ‘The Business’, new Business Class Bar…

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Turkish Airlines Superman Vs Batman Livery Is The Tip Of A Branding Iceberg

Unless you’ve been living under a rock, you are probably aware of the new Superman Vs. Batman movie currently out at the cinemas. The latest in the superhero movie franchise starring Ben Affleck and Henry Cavill as the two crimefighting men in capes. Also, the main partner of the movie is Turkish Airlines who cleverly…

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Emirates Now To Offer 10 Daily Flights Between London And Dubai

Emirates just announced their fourth daily flight to Dubai from London Gatwick airport, filling the large gap between the lunchtime and evening flight. Starting October 1st, the flight will take off at 16.50, it’s the perfect addition to the airline’s extensive nine other daily flights from the UK Capital. With six flights from London Heathrow and four from Gatwick,…

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