The latest airline of the Lufthansa Group to get a fresh new look is Austrian. The airline went through a rebrand only a few years ago, adopting a more friendly, softer approach with the addition of ‘My’ to its brand image. However, in a bid to make a more ‘digital-appropriate’ brand, the airline has removed…
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Today saw Lufthansa launch its new livery in an event in Cape Town. While many will probably like this new clean, monochromatic paint scheme, we can’t help but feel a little disappointed to see such an iconic livery be literally whitewashed. Sure, almost all liveries grow on us with time, but that doesn’t stop us…
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We are introducing a new Top 10 this month. One of the most diverse categories, ‘Low Cost Carrier Brands’ is now getting the recognition it rightfully deserves. Traditionally speaking, the low-cost model is only three decades old, and has grown up fast. The once ‘bare-essentials’ image that these carriers used to have, has now evolved into intuitive, modern and…
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Voting Now Closed! TheDesignAir has launched its very first Passenger Choice Award, where our readers get to have a say on the Top Airline Brand for 2015. Whilst the judges have given us their opinion, you also had your say on which airline you feel deserves to be recognised for having the ‘best brand in the…
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As of yesterday, Cebu Pacific started introducing a refreshed brand image, which will cover all of its brand touch points, including a livery during a progressive roll out. Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky and sun. “We have always prioritized building an extensive…
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This month TheDesignAir takes a look at everything that airlines should be. Airlines we want to travel with, and are going above and beyond to create something truly unique in the sky. Our judges have voted and, interestingly, our top 10 all fit within just a 6 percent margin, and, yet again, we haven’t been able to just fit in 10…
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The new Spirit planes. Spirit are the latest low cost carrier to revisit their branding, just a few days after both frontier and southwest, following a trend that TheDesignAir predicted last week. The new design fits with the new website and brand positioning that has been rolled out, offering a simple bold message, with a…
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Sometimes we come across a beautiful redesign that really is leaps and bounds ahead of the rest of the industry, and this small airline in North Eastern Canada is by far a small diamond in the rough. Where some airlines with a small regional network can wisely invest into making sure their ageing fleet is…
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