British Airways’ New Club Europe Dining Signals Airline’s Continued Desire To Improve Business Class Passenger Experience

British Airways is making a multi-million pound investment in its short haul business class cabin, Club Europe as part of the airline’s existing £4.5bn investment plan that has already seen a range of improvements to BA’s passenger experience. Starting September 12th the airline will introduce what seem to be delicious new menus with improved recipes and…

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Chef Agus Hermawan Joins Garuda Indonesia Star Chefs

September saw the launch of Garuda Indonesia’s high-quality signature dishes of Chef Agus Hermawan. For the next four months, on the non-stop route from Amsterdam to Jakarta, Executive Manager of Ron Gastrobar Indonesia – one of the 5 top restaurants of Master Chef Ron Blaauw – will star in the airline’s Business Class menus. Garuda Indonesia…

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A Clean Refreshing Taste To BA’s Latest Advertising

British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…

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