Where Air India’s recent rebranding failed to excite with the new master brand, livery and hard product, the recent announcement of enhancements to the soft product launch has filled in gaps to the missed deeper connection to its national heritage. This week has seen the airline reveal new amenity kits, a luxurious and sustainable bedding…
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China Airlines has now released a new menu and tableware to compliment its Japan routes. The airline will partner with Toutouan, a famous restaurant in Tokyo, to launch their “natural style” Japanese cuisine for Premium Business/Business Class on all Japanese routes. Brand new Japanese tableware will also complement the cuisine. “By bringing Japan’s signature banquet…
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Pass us the salt, please. It might not be the first airline globally to go down this route, however, for the first time in its history, British Airways has decided to unlock the doors to its warehouse this Christmas to give customers and aviation fans the unique opportunity to get their hands on items from…
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British Airways is having a tough time at the moment, like many airlines around the world, however the narrative of late has been surrounding job cuts, legal cases and because it has lagged behind other carriers in some of its communications, some rather frustrated customers who feel the airline has been utilising the pandemic as…
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A few weeks ago we brought the news that Virgin Atlantic was launching sustainable amenity kits, made from Kraft paper, which married cool design aesthetic with a clear sustainability drive. Now, SAS is launching a new packaging design for the award-winning New Nordic by SAS food concept. The new design of the pre-existing cube from…
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British Airways is making a multi-million pound investment in its short haul business class cabin, Club Europe as part of the airline’s existing £4.5bn investment plan that has already seen a range of improvements to BA’s passenger experience. Starting September 12th the airline will introduce what seem to be delicious new menus with improved recipes and…
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September saw the launch of Garuda Indonesia’s high-quality signature dishes of Chef Agus Hermawan. For the next four months, on the non-stop route from Amsterdam to Jakarta, Executive Manager of Ron Gastrobar Indonesia – one of the 5 top restaurants of Master Chef Ron Blaauw – will star in the airline’s Business Class menus. Garuda Indonesia…
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As from 1st October for three months, the triple Michelin-starred chef Arnaud Lallement will be joining the Air France team. For the first time on board La Première (The carrier’s first class cabin), he will create two new starters and seven new main dishes to delight and surprise its passengers. “Becoming a chef was a…
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Last month, we were luckily invited in a very rare behind-the-scenes visit to Singapore Airlines‘ training and catering centres, found in and around Changi Airport. As we revealed in our recent Singapore Airlines Premium Economy stories, the carrier is a stickler for detail. From our exclusive walk around their very secretive backstage this attention to…
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Air France has made a “Best&Beyond” promise to change it’s ways recently, shaking off some of the history it has steeped up over the years, and add a more contemporary ‘luxury’ feel to the airline. The French legacy carrier, like Lufthansa and British Airways, is fast becoming another bastion of European ‘luxury refined’ travel. Each…
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US Airways isn’t really a market leader in many ways. Their cabins are still dated and for most internal flights, entertainment consists of an inflight magazine and either a rather boring game of eye-spy or completing a half-done sudoku. However, US Airways does have miniture strokes of genius from time to time, usually spurred on…
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British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…
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