AIRSIDE BRANDING

Cathay Pacific Unveils Redesigned Wing First Class Lounge in Hong Kong

Cathay Pacific’s reopening of The Wing First Class Lounge in Hong Kong emphasizes refinement over dramatic change, focusing on comfort and usability for modern travelers. The redesigned space prioritizes warmth and intuitive flow but notably lacks a definitive separation from the terminal, creating a unique connection between the lounge and airport. This evolution points to a broader shift in premium travel, highlighting the importance of cohesive experiences across airline and airport environments.

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AIRSIDE

Cathay brings its signature design to Beijing

Cathay Pacific’s newly reopened lounge at Beijing Capital International Airport exemplifies the airline’s signature residential aesthetic. Designed by Studioilse, it features intimate spaces, a Noodle Bar offering regional dishes, and a tranquil Teahouse. With thoughtful details and a strong cultural connection, the lounge enhances the travel experience while reinforcing the brand’s identity.

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AIRSIDE BRANDING

Cathay starts Hong Kong lounge renewal with reopening of The Bridge

Cathay Pacific has renovated The Bridge lounge at Hong Kong International Airport, introducing new features while retaining familiar elements. The redesign emphasizes a human-centric approach, enhancing comfort and atmosphere. The lounge includes a revamped Noodle Bar, The Nook for regional dishes, and a Food Hall with diverse menu options, all aimed at enriching passenger experiences.

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REPORT TRIP REPORT

Trip Report: Cathay 777-300ER ‘Aria Suite’ Business Class, February 2025

Cathay Pacific’s award-winning Aria Suite enhances the Business Class experience, combining innovative design and luxurious comfort. Features like customizable lighting, intuitive entertainment, and exquisite dining elevate the journey. The cabin’s aesthetics reflect a relaxing ambiance, showcasing Cathay’s commitment to passenger wellbeing, setting a new standard in premium travel.

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CABIN

Cathay reveals more details regarding Aria Suite, hinting now towards Collins Elements product

Today saw Cathay add its new Aria suite product to its website, promoting the new product that will take to the skies later in the year. This is one of the most anticipated seat launches of the year, as Cathay vies for the most lucrative of passengers through the Asia region. While the airline revealed…

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AIRSIDE

New bar concept ‘Intervals’ in Hong Kong by Plaza Premium challenges existing lounge offerings

If you’ve travelled through Hong Kong recently, you might have stumbled across a new bar situated atop of the Sky Bridge connecting HKIA’s satellite terminal. Dubbed ‘Intervals’ It’s Plaza Premium Group’s new bar offering, is set to offer “a remarkable culinary journey,” states the press release. “Passengers passing through Hong Kong can now indulge in…

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BRANDING SUPPORT

Cathay Pacific Lovers Rejoice. It’s time to burn some miles on some super-hot memorabilia 

The past two years airlines have had to think a little differently to maintain brand love, generate revenues and shift old stock that have filled warehouses. As such we’ve seen a wave of upcycling across the globe, with inflight trolleys finding their ways into homes from Asia, all the way to Europe, but now all…

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CABIN

Cathay set sights on A321neo flights in August with new Business Class cabin

Cathay Pacific is about to see the commercial take-off of its latest arrival, the A321neo. With the pandemic hitting at a pivotal time for the carrier, commercially things have been bittersweet. While passenger numbers have been decimated for 18-months, the regrowth of the airline can now be expedited by the addition of a new narrow-body…

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CABIN REPORT

PaperClip Design’s ‘Peacock’ concept could ruffle some feathers

with the rise of the all-aisle business class product, and now with doors, the benefits of First Class as a separate cabin class become more questionable. True exclusivity, privacy, space and dining are some of the only real benefits now, which doesn’t often equate to the price tag they come with. What if the needs of passengers looking for exclusivity, space or privacy could benefit from a space onboard that suits their needs, without the label of it being First Class? That’s what Paperclip Design in Hong Kong have considered in their latest concept, hot off the heels from their Butterfly seat design. 

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AIRSIDE BRANDING REPORT

Cathay has a fairly unique challenge, and is acting pro-actively, but it is it making the right choices to maintain its brand values?

Unlike other media-outlets focussing on the airline industry we make a point to never really comment on short-lived, political or click-bait style news. We focus our approach on the long-lasting customer experience advancements, but Hong Kong has created a unique global environment over the past couple of years, built on political unrest and now the…

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BRANDING SUPPORT

Hong Kong Airlines continues younger, fresh and local approach to amenity kits

Hong Kong Airlines, the more progressive of the two major carriers in Hong Kong, has just announced the second wave of its colourful, artistic amenity kits that highlights the city’s vibrant culture through a collaborative partnership with four local artists. The first of four Business Class amenity kits feature the distinctive designs of Lock Lai, founder…

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CABIN

Hong Kong Airlines Leapfrogs Competition With Super Diamond Business Class Seat On Newly Delivered A350

Hong Kong Airlines just received its latest A350, and with it, the next evolution of its premium experience, unveiling a newly upgraded Business Class seat. This new seat rivals that of Cathay Pacific and here at TheDesignAir we actually prefer the Super Diamond product compared to Cathay Pacific’s due to its increased space and storage…

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AIRSIDE BRANDING

Plaza Premium Up Their Offering With New First Class Pay-For Lounge Concept

Plaza Premium certainly knows how to celebrate its 20th anniversary in style. The pay-for-lounge company has launched a brand new lounge concept. Plaza Premium First is the group’s step above their existing lounge offerings, with a lounge concept that is more akin to traditional First Class lounges. The launch lounge, designed by award-winning Hong Konger Kinney…

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AIRSIDE BRANDING

Lounging Around: Cathay Pacific ‘The Pier’ Business Class Lounge, Hong Kong

The flagship lounge for Cathay Pacific in Hong Kong International Airport is certainly worth a look if you are ever in Hong Kong. Situated near gate 61 at the far end of the airport, it might not be the first choice for most, however, its relative isolation means its a quiet haven for business class…

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AIRSIDE BRANDING SUPPORT

American Express Centurion Lounge Opens In Hong Kong International Airport

This week American Express announced the expansion of its signature airport lounge network, The Centurion Lounge, with two new locations in Hong Kong and Philadelphia International Airports. Hong Kong, which opened this week, marks the first Centurion lounge in Asia, and Philadelphia, opening in late October, marks the 8th U.S. location of this brand. “We are…

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AIRSIDE BRANDING

Hong Kong Airlines Launches New Autus Lounge Ahead Of A350 Flights

Following the opening of the airport VIP lounge “Club Bauhinia” in 2014, Hong Kong Airlines has taken premium customer services to the next level by investing HK$35 million in the construction of “Club Autus”, a brand new VIP lounge located on the seventh floor of the Midfield Concourse at Hong Kong International Airport (HKIA). Design…

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BRANDING SUPPORT

Cathay Pacific Introduce ‘Betsy’ A Beer Designed For 35,000ft

Cathay Pacific may not be known as a distillery per-se, but the airline has rolled out its first beer, specially crafted for pressurised cabins. Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region in the 1940s and 1950s, Betsy Beer will be first served to First and Business…

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CABIN

Inside Cathay’s New A350 Inaugural Flight From Gatwick

Today saw the launch of Cathay Pacific’s 4-times-a-week service between Hong Kong and Gatwick airport. The airline has rolled out it’s most technologically advanced airframe on the route, the A350-900, which also flies to Dusseldorf from Hong Kong. Being one of the lucky few invited for the inaugural event at Gatwick, TheDesignAir was able to…

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BRANDING REPORT

Creating Cathay’s New Brand. An Exclusive Inside Look At Cathay Dragon

Part one of TheDesignAir’s exclusive series on the making of Cathay Dragon. The newly renamed Cathay Dragon has just started its life as an airline brand. Originally named ‘Dragonair’, the Cathay sibling has very clearly positioned itself alongside the internationally recognised Cathay Pacific. On first glance, the rebrand may just look like a red Cathay…

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BRANDING LIVERY

Cathay Pacific Rebrand DragonAir As “Cathay Dragon”

Cathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and Cathay Dragon brands, we will create a more seamless journey for customers, enabling us to…

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AIRSIDE BRANDING

Cathay Pacific Launch New Taipei Lounge And Introduce New Solo Chair

Cathay Pacific today opened the long awaited lounge for passengers travelling out of Taiwan Taoyuen International Airport. Located at Level 4 in the Departure Hall of Terminal 1, the newly renovated Taipei lounge adopts the airline’s new lounge design ethos that has already won praise from passengers in other key Cathay Pacific destinations within the region…

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AIRSIDE BRANDING

SkyTeam Lounge At Hong Kong International Opens In Partnership With China Airlines And China Eastern

This week saw the opening of SkyTeam’s latest beautiful lounge in Hong Kong International Airport. This is the latest major SkyTeam lounge opening since Sydney earlier this year. The ‘Exclusive’ Lounge is the result of a partnership between China Airlines and China Eastern airlines. It is SkyTeam’s first VIP Lounge in the Greater China region and the…

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REPORT TRIP REPORT

Trip Report: Cathay Pacific DUS-HKG Business Class October 2015

Flight: CX375 Aircraft Type: 777-300ER aircraft Class: Business Class Route: DUS-HKG Flight time: 12hrs30mins Seat: 12G Date: October 2015 http://www.cathaypacific.com Best For: Regular travellers connecting from Germany to Asia with all of the ease of a direct flight. With four flights a week taking place on Mondays, Tuesdays, Thursdays and Saturdays, this new route is already…

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REPORT TRIP REPORT

Trip Report: British Airways Boeing 777-300 In New World Traveller June 2015

Flight: BA27 Aircraft: Boeing 777-300 Class: World Traveller (economy) Seat: 30A Route: LHR-HKG Date: June 2015 Frequent flyer program: BA Executive Club / Avios. Part of the OneWorld Alliance http://www.britishairways.com British Airways 777-300ER Economy Class Report Written for TheDesignAir by Zoe Belhomme | As a Hong Kong-based British expat I find myself travelling between London and Hong Kong at least three…

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BRANDING REPORT

TheDesignAir Exclusive Interview With Cathay’s Dennis Owen

Dennis Owen, Manager of Brand Cathay Pacific has been working with the airline for 29 years, starting in San Fransisco four months before Cathay even started flying to the United States as a sales representative and then moved to Dallas in 1990, when OneWorld started. “I was there for 6 years, and then went to Los Angeles and…

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BRANDING

Cathay Tell The World They Are A More Civilized Way To Travel

Cathay Pacific with the help of McCANN, have launched a brand new campaign, which reinforces the message of how a comfortable and well thought-through product onboard can set you up for your travels and make the whole experience a lot more… well, civilized. On their microsite, Cathay state “We believe that travelling well is an…

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SUPPORT

Cathay Pacific Is Latest Airline To ReInvent First Class Menus

During the same week ANA announce their partnership with Noma in Japan, Cathay Pacific and Mandarin Oriental Hotel Group announce their first-ever international partnership for crafting unique inflight menus for the airline over the coming 12 months. The strategic partnership brings top chefs from various renowned Mandarin Oriental properties in Hong Kong, London, Paris, New…

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CABIN REPORT SUPPORT

Report: The Bangkok – Hong Kong Business Class Comparison

It’s been a while, but we are continuing our comparison reports on some of the most popular and competitive routes in the world. In the midst of our recent travel planning we noticed the great variety of carriers travelling between Hong Kong and Bangkok. There are 9 main competitors that run the city pair, formed of Thai Airways, Emirates, Sri…

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AIRSIDE BRANDING REPORT

A Little Late To Report, We Admit, But It’s Well Worth It… The Qantas Lounge Hong Kong

When Qantas released images of their new lounge in Hong Kong back in April, we wanted to dig a little deeper into the design ethos of the new lounge, brought to us by Sumu Design, an architecture and interior design company based in Australia. We talk exclusively to Felice Carlino, the director of the agency…

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REPORT TRIP REPORT

TRIP REPORT: Fiji Airways Business Class February 2014

Flight: FJ811 Aircraft Type: A330-200 Class: Business Class Route: LAX-NAN Date: 6th February 2014 http://www.fijiairways.com Best for: Savvy passengers who can afford to spend a little more to start their holiday early, and fight off the jetlag. Most likely to sit next to: Anyone from a seasoned traveller top-to-toe in Linen luxury, to a marine biologist connecting on to Sydney. Business or…

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