Anyone who has visited South America will appreciate how strong the design culture is there. So it’s no surprise that the de-facto airline of the region LATAM has celebrated its cultural roots with two new amenity kits, which have sustainability at their heart. This new release reflects one of the emerging trends TheDesignAir predicted for…
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If you’ve ever travelled within Europe (excluding on Turkish Airlines) you’ve probably flown what is dubbed Euro Business. It’s a fairly simple concept of the first few rows of an otherwise fairly normal narrow-body jet becoming the carrier’s Business Class, which comes with all the bells and whistles of a Business Class ticket, including priority…
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LATAM’s 25th Boeing 787 took off for the first time from Santiago International Airport yesterday as flight LA750 to São Paulo, Brazil. The group received the new aircraft last week at Boeing’s Delivery Center in Charleston, South Carolina. Not only is this the 25th 787-9, but this is the first Boeing 787 to feature LATAM’s…
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This week saw LATAM unveil the final phases of its upgraded ‘Premium Business’ service by showcasing to press the first Boeing 777 in its fleet to feature the group’s new cabin product. The new business class service and hard product is part of a $500 million investment to improve the passenger experience and includes US$400…
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Priestmangoode today announced a new cabin design for LATAM’s fleet of aircraft. Following the design company’s short haul aircraft interiors, PriestmanGoode has worked with LATAM to design new cabin interiors for the South American carrier as part of its vision to offer passengers “a travel experience with more options, flexibility and personalisation.” The new cabin interiors…
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LATAM Airlines Group today unveiled its plan to transform the cabins and travel experience of no less than two-thirds of its global fleet with a US$400 million investment. The company will revamp the interior of more than 200 aircraft over the next two years with passengers being able to fly the first renovated aircraft relatively…
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The aircraft that the new LATAM livery was truly “designed for” has been revealed in Toulouse yesterday. LATAM Airlines Group received its fourth Airbus A350 XWB but it is the first to bear the LATAM Airlines livery, alongside its smaller sibling the brand new A320 Neo. In December 2015, LATAM Airlines Group became the first airline…
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Today was the big reveal for LATAM, where new livery, full brand realisation, uniforms, airport signage and counter design were finally revealed to the public as well as a consolidated website (www.latam.com). Everything has been perfectly timed to coincide in May, with liveries, website and even new branded magazine for the combined carriers called Vamos all launching…
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Launched last month, TAM’s latest special livery celebrates Walt Disney World and is a kid’s dream. The 767-300, which has been flying to Orlando, may however be the last special livery for TAM, with the new LATAM livery scheduled to come into service in the next few months. However this livery is the first aircraft in…
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So it’s probably not news to most, that LAN and TAM have been undergoing a merger process for the last three years, and most have already been naming the LAN and TAM group with the moniker LATAM in the interim whilst they investigate a new brand. However, today it was announced in São Paulo that the two…
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Joining the fleet only last month, LAN brought out their latest weapon in attacking the international market, their much improved Dreamliner, the 787-9. Operating from their base in Santiago Chile, LAN’s 787-9 will start flying to Lima, Peru (with continuing service to Los Angeles), New York, Easter Island, Madrid, Frankfurt, Auckland and Sydney. The 787-9 is perfect for LAN’s premium…
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Many people may have heard about LATAM‘s merger over the past few years, and we are just on the cusp of a new combined brand being rolled out throughout South America. Being one of the largest airline groups in the world, chances are, if you are headed to a South American country anytime soon, the new merger will…
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LAN and TAM announced today the opening of their impressive and striking new VIP lounge, at Sao Paulo’s Guarulhos Airport. The new lounge is the largest in Latin America, spanning over a fairly massive 1,800 square metres. We love the wallpaper-esque style injected into the space, really showcasing the very best in South America architecture and design. Located on…
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LAN and TAM have a current strategic plan to renew their premium spaces and provide a better travel experience for passengers. At the end of May, LAN and TAM inaugurated their new Preferential Check-in zone, located on the fourth floor on the west side of the International Airport in Santiago, Chile. The whole area features…
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LATAM have just exclusively announced a brand new look for their short haul and long haul cabins, being rolled out on their Airbus A320 family aircraft and new 787-9 and A350 fleet. This is the first real sign of unification between the two airlines, who have been working together since 2012. Conceived by Priestmangoode, the new domestic…
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Welcome to our Top 10 destinations of 2014, the list of the best places to go for the year ahead. Here at TheDesignAir we’ve wrapped up the best 10 destinations, whether it be for the best in air travel, the best new routes or the hottest hotels to stay in. So without further ado, here’s the…
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This year there have been many new lounges appearing around the world. Each offering a unique level of luxury and identity that has meant a broad and interesting collection of spaces in a variety of spaces. Excellent spaces that didn’t make the list, but should still be commended, include Virgin America’s ‘The Loft‘ in LAX,…
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We recently covered the launch of the new LAN/TAM Lounges that have shown South America is an International destination to be reckoned with. Designed by Studio Putman, the lounges are going to be a super-chic haven for global travellers for years to come. We talk exclusively to the creator of the space, (daughter of the…
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Since LAN & TAM have combined forces, they have really invested into creating a ‘Best Of Latin America’ offering for their travellers. The latest investment is in the shape of five VIP lounges for their premium passengers. The first of which is the El Dorado lounge in Bogota, with the following 4 being launched between…
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