Today saw Singapore Airlines officially launch its highly-anticipated new 737 cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. Since the airline merged SilkAir back in to Singapore Airlines, there’s been a lot of anticipation on how the airline can match its impressive long-haul product with a short…
Read More
Launched a little over a week ago, Singapore Airlines has refreshed its iconic Batik Motif that is used throughout the passenger journey and brand. Celebrated in a two-minute film, the airline has kept part of its design language current with the most subtle of shifts. Simplifying what was an elaborate and intricate design, most commonly…
Read More
TheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.
Read More
Singapore Airlines has announced it will be investing more than SGD50 million in a somewhat overdue, revamp of its SilverKris and KrisFlyer Gold Lounges at Changi Airport’s Terminal 3. The current lounges will close in phases, starting August 2019 when the renovations commence, and are expected to be completed by mid-2021. While the final look…
Read More
While most people will be getting excited about the final instalment of the globally successful HBO franchise, 2019 will also see a range of new business class seats across the globe that will see the business class experience becoming more and more competitive with regards to the hard product on offer. With seat designers and…
Read More
Singapore Airlines has upgraded its famous ‘Book The Cook’ service enabling customers travelling in Suites, First Class and Business Class from anywhere in the Airline’s global network to now pre-order main courses from their flight’s menus. SIA is the world’s first airline to roll out this bespoke service on all flights. There are also plans…
Read More
While all eyes are currently on Singapore Airlines’ A350 ULR service between Newark and Singapore, currently the world’s longest flight at over 18 hours, we take an exclusive behind the scenes look at one of the airlines’ latest A380s while it’s on the ground in Heathrow. You can see our other article on the aircraft…
Read More
We took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…
Read More
Singapore Airlines has just relaunched its SilverKris magazine. The new magazine is just one of a multitude of improvements currently happening at the airline, all tasked with making the passenger experience better. Published by Ink, the world’s leading travel media company, the magazine has undergone a massive revamp, completely redesigning the magazine from the ground…
Read More
Today saw Singapore Airlines reveal a brand new Regional Business Class product, fitted in its 787-10 Dreamliner aircraft, which will become the backbone of its regional network. Not shy of innovation and luxury, Singapore Airlines has invested US$350 million to equip their initial 20 787-10s with the new and impressive products. Flying routes up to…
Read More
Taking a leaf out of Etihad’s book, Singapore Airlines has launched a breathtaking brand new vision for their A380s including new First, Business, Premium Economy and Economy products, showcasing how for SIA, the A380 is certainly still an important part of the carrier’s future. Riding on the theme of “Space made personal, experience the difference”,…
Read More
Following the latest trend of airlines taking their safety videos outside of the airline cabin, Singapore Airlines has unveiled its new version, which takes viewers on a panoramic journey across various locations in Singapore. This trend acts as a postcard, enticing people to stay and explore a city often used as a stop-over on…
Read More
3rd March saw the arrival of Singapore Airlines‘ new A350 airframe to Changi airport. Aviation fans celebrating the arrival which pulled onto stand with a traditional water cannon salute. But the first of 67 A350’s for the carrier signals more than just the arrival of a new aircraft, it’s about renewing the airline’s fleet with some of…
Read More
Singapore Airlines is all about the A350 this week, as its first new aircraft rolled out of the paint shop in Toulouse, France. Singapore Airlines announced this week that Amsterdam will be the inaugural destination for its new-generation Airbus A350 fleet, with services expected to begin by April 2016. While we love the Singapore Airlines paint…
Read More
Move over Emirates and Panama City, there’s a new ultra-long-haul flight on the horizon. Announced yesterday, Singapore Airlines has signed an agreement to be the launch customer for a new ultra-long-range variant of the Airbus A350 aircraft, enabling the resumption of non-stop flights between Singapore and the United States replacing the carrier’s older A340-500 services that…
Read More
You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…
Read More
We’ve written about the Singapore Airlines Premium Economy product before on our site, and it would be easy to reiterate the beautiful 38″ seat pitch, 13.3″ IFE touchscreen offering Panasonic Ex3 hardware and 1,500 on demand entertainment options, 8″ recline with seat-pan tilt, foot rest and calf support. Even the reading light, dedicated personal in-arm dining…
Read More
Last month, we were luckily invited in a very rare behind-the-scenes visit to Singapore Airlines‘ training and catering centres, found in and around Changi Airport. As we revealed in our recent Singapore Airlines Premium Economy stories, the carrier is a stickler for detail. From our exclusive walk around their very secretive backstage this attention to…
Read More
SilkAir, the regional carrier for Singapore Airlines has just revealed its latest uniforms, set to take to the skies tomorrow. The ‘Pseudo-Trekkie’ ensemble comes in two colours, Aqua blue for junior crew, and in a twist, red for the senior members of the 500 strong cabin crew. All puns aside, these effortless and simple uniform…
Read More
The latest carrier to embrace a residential concept for their lounge offering, Singapore Airlines has unveiled its brand new SilverKris Lounge at Heathrow, following the airline’s recent move into Heathrow’s Terminal 2. Designed by renowned architectural and interior design firm ONG&ONG, the new Heathrow SilverKris Lounge for First and Business Class customers is the third lounge to…
Read More
We are pleased to announce our Top 10 economy classes for 2015. The last 18 months have changed the landscape for economy class travel, with passengers around the world benefiting from new aircraft, new products and increased inflight entertainment options. While there are some new entrants into our list this year, the competition was tougher than ever, due to an increasingly…
Read More
London based JPA Design has had a long working history with Singapore Airlines, starting back in 1998 when they first launched the 747 first class suite. Since then the creative studio has tackled a variety of cabin designs for one of the world’s leading airlines, including the 777 and first ever production business class seat for SIA’s A380.…
Read More
Next year will see the demise of the almost 19 hour flight that connects Singapore to Newark, New York as flown by Singapore Airlines A340-500 series aircraft. It’s not that the route isn’t doing well, it’s because Singapore are trading in their ageing models to be used against the purchase of 5 new A380’s and…
Read More
TheDesignAir 