2019, The Game Of Thrones

While most people will be getting excited about the final instalment of the globally successful HBO franchise, 2019 will also see a range of new business class seats across the globe that will see the business class experience becoming more and more competitive with regards to the hard product on offer. With seat designers and…

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TheDesignAir Exclusive Interview With Ink’s Jamie Trendall, Creative Director Of Singapore Airlines’ SilverKris Magazine

Singapore Airlines has just relaunched its SilverKris magazine. The new magazine is just one of a multitude of improvements currently happening at the airline, all tasked with making the passenger experience better. Published by Ink, the world’s leading travel media company, the magazine has undergone a massive revamp, completely redesigning the magazine from the ground…

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Boeing 787-10 Delivered Singapore Airlines To Feature Beautiful New Regional Business Class Product

Today saw Singapore Airlines reveal a brand new Regional Business Class product, fitted in its 787-10 Dreamliner aircraft, which will become the backbone of its regional network. Not shy of innovation and luxury, Singapore Airlines has invested US$350 million to equip their initial 20 787-10s with the new and impressive products. Flying routes up to…

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Singapore Airlines Fantastic New A380 First and Business Class Products Are True Market Disruptors

Taking a leaf out of Etihad’s book, Singapore Airlines has launched a breathtaking brand new vision for their A380s including new First, Business, Premium Economy and Economy products, showcasing how for SIA, the A380 is certainly still an important part of the carrier’s future. Riding on the theme of “Space made personal, experience the difference”,…

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First Singapore Airlines A350 Delivered

3rd March saw the arrival of Singapore Airlines‘ new A350 airframe to Changi airport. Aviation fans celebrating the arrival which pulled onto stand with a traditional water cannon salute. But the first of 67 A350’s for the carrier signals more than just the arrival of a new aircraft, it’s about renewing the airline’s fleet with some of…

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Singapore Airlines Order A350 ULR To Restart Flights To US

Move over Emirates and Panama City, there’s a new ultra-long-haul flight on the horizon. Announced yesterday, Singapore Airlines has signed an agreement to be the launch customer for a new ultra-long-range variant of the Airbus A350 aircraft, enabling the resumption of non-stop flights between Singapore and the United States replacing the carrier’s older A340-500 services that…

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TheDesignAir’s Top 10 Premium Economy Classes 2015

This month we cover 2015’s Top 10 Premium Economy Classes. Investing more into their new mid-cabin classes, airlines are fighting to offer passengers extra elements to lift the experience—on the ground and in the air. With Singapore Airlines entering the fray this year, the list is open to change as we continue to review the world’s very best Premium Economy Classes.…

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TheDesignAir’s Top 10 Business Classes 2015

It has been a busy year for Business Class, with a staggering array of new products being launched as carriers fight for their most lucrative passenger base. Our list contains some surprises, with familiar names falling off and lesser-known carriers appearing. Generally speaking, the products scored lower this year, possibly because consumers’ expectations are rising. The judges looked, as always, at hard and soft product first— but the very highest…

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Singapore Airlines Plan On Celebrating SG50 In Style

You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…

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Trip Report: Singapore Airlines New 777-300ER Business Class May 2015

Flight: SQ319 Aircraft Type: B777-300ER Class: ‘New’ Business Class Route: LHR-SIN Flight time: 12:34 Seat: 15F Date: May 2015 http://www.singaporeair.com Best for: Solos and Couples doesn’t matter, this carrier is great for business, but also those wanting to experience luxury travel. The crowd: Mainly English or Antipodean travellers, with most connecting on to luxury beach or city breaks. An older more sophisticated set. Business or…

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Singapore Airlines Introduce New SilverKris Lounge In Heathrow’s Terminal 2

The latest carrier to embrace a residential concept for their lounge offering, Singapore Airlines has unveiled its brand new SilverKris Lounge at Heathrow, following the airline’s recent move into Heathrow’s Terminal 2. Designed by renowned architectural and interior design firm ONG&ONG, the new Heathrow SilverKris Lounge for First and Business Class customers is the third lounge to…

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TheDesignAir’s Top 10 Economy Classes 2015

We are pleased to announce our Top 10 economy classes for 2015. The last 18 months have changed the landscape for economy class travel, with passengers around the world benefiting from new aircraft, new products and increased inflight entertainment options. While there are some new entrants into our list this year, the competition was tougher than ever, due to an increasingly…

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Singapore Airlines New Premium Economy Seat Unveiled

  From 9 August 2015, customers travelling on select Singapore Airlines flights from Singapore to Sydney will be the first to experience the airline’s latest cabin class. Premium economy will eventually be rolled out to other destinations served by the Airline’s Airbus A380s and Boeing 777-300ERs, as well as their Airbus A350s, including Beijing, Delhi, Hong Kong, Frankfurt,…

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