With 10 million views in just two days on Youtube it’s clear that Singapore Airlines knows how to make a good advertising campaign. Titled ‘Welcome to World Class’, the campaign “reflects the Airline’s commitment to deliver an exceptional customer experience across the end-to-end travel journey,” as stated by the press release. However scratch the surface…
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Today saw Singapore Airlines officially launch its highly-anticipated new 737 cabin products, which will be rolled out on its Boeing 737-8 fleet in the coming weeks. Since the airline merged SilkAir back in to Singapore Airlines, there’s been a lot of anticipation on how the airline can match its impressive long-haul product with a short…
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Singapore Airlines and SilkAir will start to offer a wider range of main courses on flights under three and a half hours from next month, providing customers with a greater variety of local Singaporean and international favourites on these routes as part of its new Economy Class meal concept. At first, the new presentation might take…
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TheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.
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Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple approach to entertaining kids on their flights with the adoption of a new Origami amenity…
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While most people will be getting excited about the final instalment of the globally successful HBO franchise, 2019 will also see a range of new business class seats across the globe that will see the business class experience becoming more and more competitive with regards to the hard product on offer. With seat designers and…
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Singapore Airlines has upgraded its famous ‘Book The Cook’ service enabling customers travelling in Suites, First Class and Business Class from anywhere in the Airline’s global network to now pre-order main courses from their flight’s menus. SIA is the world’s first airline to roll out this bespoke service on all flights. There are also plans…
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While all eyes are currently on Singapore Airlines’ A350 ULR service between Newark and Singapore, currently the world’s longest flight at over 18 hours, we take an exclusive behind the scenes look at one of the airlines’ latest A380s while it’s on the ground in Heathrow. You can see our other article on the aircraft…
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We took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…
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Singapore Airlines has just relaunched its SilverKris magazine. The new magazine is just one of a multitude of improvements currently happening at the airline, all tasked with making the passenger experience better. Published by Ink, the world’s leading travel media company, the magazine has undergone a massive revamp, completely redesigning the magazine from the ground…
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Today saw Singapore Airlines reveal a brand new Regional Business Class product, fitted in its 787-10 Dreamliner aircraft, which will become the backbone of its regional network. Not shy of innovation and luxury, Singapore Airlines has invested US$350 million to equip their initial 20 787-10s with the new and impressive products. Flying routes up to…
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Taking a leaf out of Etihad’s book, Singapore Airlines has launched a breathtaking brand new vision for their A380s including new First, Business, Premium Economy and Economy products, showcasing how for SIA, the A380 is certainly still an important part of the carrier’s future. Riding on the theme of “Space made personal, experience the difference”,…
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3rd March saw the arrival of Singapore Airlines‘ new A350 airframe to Changi airport. Aviation fans celebrating the arrival which pulled onto stand with a traditional water cannon salute. But the first of 67 A350’s for the carrier signals more than just the arrival of a new aircraft, it’s about renewing the airline’s fleet with some of…
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This has to be one of the most breathtaking videos this year, showing the painstaking detail Luca Iaconi-Stewart has gone to to showcase Singapore Airlines‘ suite of seating products. The paper model artist became globally acclaimed this year when he showed off his Air India 777 1:60 scale model made purely of Manila paper (complete…
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Singapore Airlines is all about the A350 this week, as its first new aircraft rolled out of the paint shop in Toulouse, France. Singapore Airlines announced this week that Amsterdam will be the inaugural destination for its new-generation Airbus A350 fleet, with services expected to begin by April 2016. While we love the Singapore Airlines paint…
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Move over Emirates and Panama City, there’s a new ultra-long-haul flight on the horizon. Announced yesterday, Singapore Airlines has signed an agreement to be the launch customer for a new ultra-long-range variant of the Airbus A350 aircraft, enabling the resumption of non-stop flights between Singapore and the United States replacing the carrier’s older A340-500 services that…
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This month we cover 2015’s Top 10 Premium Economy Classes. Investing more into their new mid-cabin classes, airlines are fighting to offer passengers extra elements to lift the experience—on the ground and in the air. With Singapore Airlines entering the fray this year, the list is open to change as we continue to review the world’s very best Premium Economy Classes.…
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It has been a busy year for Business Class, with a staggering array of new products being launched as carriers fight for their most lucrative passenger base. Our list contains some surprises, with familiar names falling off and lesser-known carriers appearing. Generally speaking, the products scored lower this year, possibly because consumers’ expectations are rising. The judges looked, as always, at hard and soft product first— but the very highest…
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You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…
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This month we celebrate all things fashion. Our Top 10 airline uniforms for 2015 are a real feast for the eyes. This is one category where product from 40 years ago is still pitched against the very latest products on the market, and some of these products really do stand the test of time. We…
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Flight: SQ319 Aircraft Type: B777-300ER Class: ‘New’ Business Class Route: LHR-SIN Flight time: 12:34 Seat: 15F Date: May 2015 http://www.singaporeair.com Best for: Solos and Couples doesn’t matter, this carrier is great for business, but also those wanting to experience luxury travel. The crowd: Mainly English or Antipodean travellers, with most connecting on to luxury beach or city breaks. An older more sophisticated set. Business or…
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We’ve written about the Singapore Airlines Premium Economy product before on our site, and it would be easy to reiterate the beautiful 38″ seat pitch, 13.3″ IFE touchscreen offering Panasonic Ex3 hardware and 1,500 on demand entertainment options, 8″ recline with seat-pan tilt, foot rest and calf support. Even the reading light, dedicated personal in-arm dining…
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Last month, we were luckily invited in a very rare behind-the-scenes visit to Singapore Airlines‘ training and catering centres, found in and around Changi Airport. As we revealed in our recent Singapore Airlines Premium Economy stories, the carrier is a stickler for detail. From our exclusive walk around their very secretive backstage this attention to…
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SilkAir, the regional carrier for Singapore Airlines has just revealed its latest uniforms, set to take to the skies tomorrow. The ‘Pseudo-Trekkie’ ensemble comes in two colours, Aqua blue for junior crew, and in a twist, red for the senior members of the 500 strong cabin crew. All puns aside, these effortless and simple uniform…
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The latest carrier to embrace a residential concept for their lounge offering, Singapore Airlines has unveiled its brand new SilverKris Lounge at Heathrow, following the airline’s recent move into Heathrow’s Terminal 2. Designed by renowned architectural and interior design firm ONG&ONG, the new Heathrow SilverKris Lounge for First and Business Class customers is the third lounge to…
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We are pleased to announce our Top 10 economy classes for 2015. The last 18 months have changed the landscape for economy class travel, with passengers around the world benefiting from new aircraft, new products and increased inflight entertainment options. While there are some new entrants into our list this year, the competition was tougher than ever, due to an increasingly…
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We’re pleased to announce that we have brought a brand new podcast to TheDesignAir.net. None other than legendary presenter Ted Kravitz and TheDesignAir.net founder Jonny Clark present The Aviator Podcast, covering everything in the air from departure gate to arrival hall. This month, We ask if Asia’s aviation sector needs to work on its safety culture,…
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This month TheDesignAir takes a look at everything that airlines should be. Airlines we want to travel with, and are going above and beyond to create something truly unique in the sky. Our judges have voted and, interestingly, our top 10 all fit within just a 6 percent margin, and, yet again, we haven’t been able to just fit in 10…
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London based JPA Design has had a long working history with Singapore Airlines, starting back in 1998 when they first launched the 747 first class suite. Since then the creative studio has tackled a variety of cabin designs for one of the world’s leading airlines, including the 777 and first ever production business class seat for SIA’s A380.…
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From 9 August 2015, customers travelling on select Singapore Airlines flights from Singapore to Sydney will be the first to experience the airline’s latest cabin class. Premium economy will eventually be rolled out to other destinations served by the Airline’s Airbus A380s and Boeing 777-300ERs, as well as their Airbus A350s, including Beijing, Delhi, Hong Kong, Frankfurt,…
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