IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers that have possibly been restricted by cost of long-haul travel. The visual palette reflects an…

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Vuelings Bright New Uniforms Take Off

Spanish Low-Cost Metro carrier Vueling has brought bright new threads to the skies this summer, 11 years after it first launched. Vueling’s ‘innovative spirit and constant evolution’ are reflected in the new uniforms to be worn by the more than 2,000 cabin attendants employed by the airline. The idea behind the redesign project, which took…

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Trip Report: LAN 787-8 Business Class April 2015

Flight: LA705 Aircraft Type: B787-8 Class: ‘Premium’ Business Class Route: MAD-SCL Flight time: 13:21 Seat: 4D Date: April 2015 http://www.lan.com Best for: Couples due to the seat config or smarter travellers wanting a better experience compared to the Iberia codeshare flying the same route. The crowd: A full cabin, mainly Chilean, and either wealthy travellers or business travellers. Business or pleasure: This route, considering it connects on…

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Attack Of The Clones. Spanish Style.

When I first saw the post from Skyliners that there was a reveal of the new Iberia livery, I was hoping that it was just a mis-identified livery from some budding flight sim enthusiast. However, on notice that there was a physical photograph of the livery in work, my heart sank. Iberia in my opinion had one…

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