Etihad complete the soft-furnishing circle with glorious new luxury Giorgio Armani amenities

It seems Etihad Airways has finally completed its upgrade to the passenger experience by enriching the offering with a stunning new collection of amenity kits and loungewear created in partnership with renowned Italian design house, Giorgio Armani, the sister brand to Armani/Casa that already features in the airlines bedding and tableware. The new amenity kit…

Read More

Studio Spotlight: PaulWylde

In the second of our studio spotlights, I take an afternoon to sit down with Paul Wylde, one of the industry’s leading design veterans who has worked across a range of exciting and varied projects. So Paul, firstly, can you tell us a little bit about your background? I love telling stories on behalf of…

Read More

Does Qantas’ latest safety video spell the end of the tourism-based trend?

Last week Qantas launched its latest safety video, replacing the much loved centenary version. Following the virtually commonplace ‘tourism’ based approach to safety videos, the Qantas one doesn’t do anything that hasn’t been done before. But the full length version at close to 10 minutes doesn’t do much to win over the hearts and minds…

Read More

Move over Virgin Atlantic, there’s a new type of ‘Clubhouse’ on the scene

January saw the launch of yet another lounge, The Chase Sapphire Lounge in New York’s LaGuardia (LGA) airport. The Chase Sapphire Lounge was also joined last week by a sister lounge in JFK, in partnership with Etihad Airways, both of which are run by The Club, an Airport Dimensions brand. This might sound complicated, but…

Read More

Second time lucky! Riyadh Air listens, and slightly amends second livery to be on point

A few months ago, I covered the new Riyadh Air livery, and how that in principal it’s one of the most elegant new liveries in the skies, but it the logotype on the fuselage was a little too dominant for an elegant, premium carrier. Well, it seems like they’ve listened, as not only their new…

Read More

Hold my beer… Aerolineas Argentinas shows off challenging new uniform that makes even British Airways look good

Aerolíneas Argentinas has just unveiled a brand new uniform for ground and flight service personnel designed by Benito Fernández and Ricky Sarkany. But the end result has been a little bit of a disaster in our view with ill-fitting suits and colours that seem to exude holiday camp hosts, rather than international glamour. Under the…

Read More

Innovation award 2023 Call for Entries

While TheDesignAir Awards 2023 public vote is due to end on the 8th November, there’s still a chance for design studios, airlines and airports to enter our recently launched Design Innovation award which celebrates innovation in the passenger experience field that enhances the traveller journey. From new seats to game-changing passenger experience products, sustainable service…

Read More

It’s time to vote! Launching TheDesignAir Awards 2023

Yes, it’s that time of the year again! We are once again launching this year’s Awards after returning last year. Like we do each year, we’ve created our shortlist for the DesignAir Awards 2023 and just like every year, we’ve opened some of the categories to the public. It’s time for you to get involved!…

Read More

LOT Polish receives massive upgrades, makes for a competitive European product

On a recent flight through Warsaw to Chicago i was able to experience LOT Polish Airlines business class product, and I have to say, apart from a slightly dated cabin, the product was near excellence. There will be a review of that on my site soon, as well as a full video trip report on…

Read More

Saudia relaunches ‘new’ retro brand and it works in stark contrast to Riyadh Air

Now those with a good memory will notice that the announcement of Saudia’s new brand feels a little bit familiar. That’s for good reason. Saudia’s latest livery is actually a previous incarnation of the brand image from the 1980s. A time when futurism was based on a mix between brutalism and pixelated screen technology, which…

Read More

I think we just found out where Lufthansa’s yellow accent went… Introducing Discover Airlines

It might have been a long time coming, infact, we’ve known about this rebrand for a while, but Eurowings Discover has finally broken free of its Eurowings shackles to become an airline in it’s own right. And yes, yet another airline in Lufthansa’s grand arsenal of airline brands. Pitched clearly as a competitor to rival…

Read More

Air India rebrand loses itself in a bid to modernise, and interiors while upgraded, sadly fail to deliver on brand promise

I think most of us were surprised that when Vistara and Air India were going to merge, Air India was going to be the dominant brand, considering how considered and elegant Vistara’s brand image was in comparison to the crumbling image of a legacy carrier from yesteryear. But in hindsight, as Air India has been…

Read More

7 emerging passenger experience trends to watch out for

We’re currently in an era of rebounded passenger volumes, overwhelming profit margins, and seemingly sustained growth in virtually all aspects of the aviation industry. While much of that profit has been realised by heavily streamlined operations post-COVID, it’s also been due to pared back passenger experiences over the past 12 months, with many airlines only…

Read More

ITA Airways adds A330Neo with stunning new interiors

This week saw not only the partial-acquisition of ITA Airways by Lufthansa Group, but also the first of its 18 A330-900Neo aircraft which will form the backbone of its international fleet. The aircraft is the first to be fully realised with ITA Airways vision for the passenger experience, as the A350’s that are already flying…

Read More

Alaska Airlines launches new ‘Salmon’ Aircraft with a striking native design fit for the 21st Century.

Alaska Airlines has had a long-time relationship with the Alaskan Salmon, In fact, in 1932, the airline took its first flight between Anchorage and Bristol Bay, home of the world’s most extensive sockeye salmon run. Since then its constantly been a part of distributing salmon across the States, so celebrating this ironic Alaskan export makes…

Read More

Fastjet launches new uniforms

Fastjet has just revealed a brand new uniform, representing “a modern and smart look that captures the airline’s brand identity, that will now be worn by its ground staff and aircrew across all its bases in Zimbabwe and South Africa,” states the airline’s press release. The new uniform shakes off the bright yellow threads that…

Read More

Emirates refreshes livery design with updated 3D paint effect

The update to a livery for an airline with a large fleet is a costly, and arduous undertaking. A dramatic shift in livery and brand can create inconsistency for years while a fleet is repainted, and too subtle a shift can be seen as folly. But sometimes the arrival of a new sub-fleet can bring…

Read More

SWISS is latest airline to launch new cabins similar to Lufthansa’s product – but the Swiss touch changes the cabin entirely.

It may not be first to the punch, but following on Lufthansa’s coattails, Swiss has revealed its own personalised ‘SWISS Senses’ air travel experience from 2025 onwards utilising exactly the same hardware as sister carrier Lufthansa. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet, which was…

Read More

Qantas reveals renders of its premium Project Sunrise cabins

Qantas has finally unveiled prototypes of the First and Business cabins on the aircraftthat will fly passengers non-stop from Australia to New York and London from late 2025 along with a detailed virtual reality fly-through render of the aircraft cabins. This comes shortly after news of a new First Class lounge that will open in…

Read More

Hottest Design Airlines to Try in 2023

This is the TheDesignAir’s hottest Design Airlines to try in 2023. Whether you fly regularly or are saving up for that once in a lifetime trip, here’s our recommendation for airlines, big and small, that bring a bit of style to the skies, but which have you flown and which are you wanting to try?…

Read More

Kuwait Airways reveals upgrades to brand image, including new uniforms

Kuwait Airways has recently announced a wave of enhancements across its passenger fleet on the A330-900neos as well as new uniforms, new routes and improvements to its lounge offering in Kuwait. While many of the improvements will only been see by a few travelling on the airline in the near future, one element will be…

Read More

Air China introduces new Business Class seats on its A350s

Air China has just revealed images of its new A350 interiors, which feature the Recaro CL6720 seat in Business Class, something we reported back in 2021. These new seats replace the existing Super Diamond seats found on the rest of the A350 fleet, with a more condensed seating LOPA, yet the additional benefit of privacy…

Read More

United opens new Club lounge in Chicago

As the first in a series of United Club locations to open in 2023, United has officially opened its new United Club lounge in Chicago O’Hare’s Terminal 1, close to gate C10. Not to be confused with United’s Polaris lounges, the Club lounge is home to a range of new additions designed to elevate the…

Read More

British Airways to retrofit new Club Suites into 787-8’s

British Airways announced that its 787-8 Dreamliners are the latest in the line to get some much needed love in regards to their business class product. While the majority of the fleet has already been updated, there’s still a few aircraft left with the original Yin-yang suites from the 2000’s, including the 787-8’s, 787-9’s and…

Read More

China Airlines introduces new Japanese menu and dedicated tableware for Japan routes

China Airlines has now released a new menu and tableware to compliment its Japan routes. The airline will partner with Toutouan, a famous restaurant in Tokyo, to launch their “natural style” Japanese cuisine for Premium Business/Business Class on all Japanese routes. Brand new Japanese tableware will also complement the cuisine. “By bringing Japan’s signature banquet…

Read More

Emirates’ first retrofitted A380 takes to the skies

Yesterday saw the very first of no less than 120 retrofitted aircraft take off from Dubai to London Heathrow. As part of a US$2billion upgrade program, EK003 heralds the start of a huge investment from Emirates to bring all of their A380s back to the skies, and – eventually – featuring the latest cabin products…

Read More

Thank you for 2022. You can help support TheDesignAir for 2023

As 2022 draws to a close, we’ve seen the airline industry bounce back with a vengeance. The industry has proven itself as strong as ever, rebounding with new routes, new aircraft, new interiors and a sense of optimism once again. We have continued to see innovation, enhancements, and a renewed investment into the passenger experience.…

Read More

Is there future in First Class? Acumen certainly thinks so

For so many, the writing has been on the wall for First Class. After all, the gulf between First and Business Class was bridged by a wave of suites, fully flat beds and all-aisle access in the larger more affordable J class cabin. This means for many now, the upgrade to First Class simply meant…

Read More

Innovation award 2022 Call for Entries

While TheDesignAir Awards 2022 public vote is due to end on the 6th November, there’s still a chance for design studios, airlines and airports to enter our recently launched Design Innovation award which celebrates innovation in the passenger experience field that enhances the traveller journey. From new seats to covid innovations, sustainable service ware to…

Read More