Air New Zealand’s culturally sensitive uniforms from Emilia Wickstead are detail rich, but will they stand out?

Air New Zealand has launched a new uniform collection designed by Emilia Wickstead in partnership with tā moko artist Te Rangitu Netana, blending craftsmanship and cultural storytelling. The designs prioritize identity, inclusivity, and heritage, featuring handcrafted patterns and thoughtful motifs, marking a significant shift in the airline’s branding approach.

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Riyadh Air’s approach to uniforms is anything but ordinary

Over the decades, airlines across the globe have approached fashion designers to add a bit of creative flair into their brand. So it’s no surprise that start-up Riyadh Air –which plans on setting the bar high – has searched for a couturier to help create the carrier’s very first uniform. And in reality it didn’t…

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Air India furthers brand evolution with new uniforms

Air India has continued to evolve its new brand proposition which features new cabins and liveries, with a brand new uniform for the crew, which sits in line with the new brand palette. Created by Indian celebrity couturier, Manish Malhotra, the new uniforms set out to blendrich Indian heritage, contemporary style, elegance, and comfort. We…

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Roll Over Alitalia… Turkish Airlines Positions Itself As Europe’s Stylish Fashionista

Turkish Airlines continues to impress us. We are experiencing a new dawn at the airline, which already carries well over 65million passengers per annum. Today saw the reveal of the airline’s new uniform which replaces the somewhat-dated previous threads which were sadly never going to turn heads. Instead this new collection from Milan-based Haute Couturier Ettore…

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Hainan Roll Out Their Award-Winning Uniforms June 6th

Tomorrow will see the launch of Hainan Airlines new ‘Rosy Clouds’ uniform. The fifth uniform for the airline, designed by Laurence Xu was revealed in Paris Couture Week last year, and took our breath away. In fact so much so it was awarded best new uniform at the DesignAir Awards 2017, beating the likes of Delta’s recently…

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A Closer Look At Hainan’s New Uniforms By Laurence Xu

Hainan Airlines is fast becoming an airline of International recognition. Garnered a 5-star rating from Skytrax might give the carrier the kudos it needs for many, but it’s ever-expanding route network is what is truly gaining attention from potential consumers across the globe. Today’s announcement of direct flights between Chengdu and New York is their…

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Hainan Airlines Launch Beautiful New Uniforms

Hainan Airlines has elevated its uniform to unparalleled heights with the introduction of the new Laurence Xu designs, which were revealed at Paris Couture Week two days ago.

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Alitalia’s New Uniforms Are Flagship Of New Brand Image

We are in love. It’s official. Alitalia’s new uniforms which were revealed yesterday in Rome epitomise the JetSet era nostalgia that airlines around the world are trying to recapture, but done with an iconic Italian twist that screams style and glamour. Designed by Ettore Bilotta, a Milan based haute couturier, the striking new look has been designed…

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XiamenAir Introduce New ‘Modern-Classic’ Uniforms

Starting this month passengers on XiamenAir may notice they are being served by cabin crew wearing entirely new threads. The new uniforms for men will join the women’s uniforms that were launched May last year. Designed by famous Taiwanese fashion designer Jamei Chen, the new male uniforms for include off tailored silhouettes that hark back to the JetSet…

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Etihad Launch New Uniforms In Time For New Fleet

Etihad Airways had a big day today, inviting media and VIPs to see the real interiors of both A380 and 787. To coincide with the reveal, the airline showcased its much anticipated new uniforms at a spectacular show in Abu Dhabi, “paving the way for a new age of glamorous and sophisticated flying,” according to Etihad.…

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