Brands create identities to stand out, visually represent what they stand for and what they do. Simple brand images are the ones that work best, if we said golden arches, globally everyone would know we’re talking about McDonalds. A bitten apple, Apple. The list may be short, but iconic. Airlines also have to stand out…
Read More
From the embers of Norwegian’s long-haul ambitions comes a new LCC determined to pick up where the now much smaller airline left off. Today saw the grand reveal of the carrier’s new brand image and livery, which will be sure to get investors excited prior to the anticipated Spring 2022 launch. “We strongly believe that…
Read More
If you haven’t seen SAS’s brand new look by Swedish brand agency Bold, then now is a great time to delve deep into a comprehensive look at Scandinavian Airlines multiple branded elements. “When we started working with SAS in early 2014 they were under tremendous pressure to accommodate changing customer habits and were targeting bargain hunters,” state…
Read More
So it’s probably not news to most, that LAN and TAM have been undergoing a merger process for the last three years, and most have already been naming the LAN and TAM group with the moniker LATAM in the interim whilst they investigate a new brand. However, today it was announced in São Paulo that the two…
Read More
This week marked the arrival of Air Serbia’s first A319 to Belgrade Airport. 49% owned by Etihad, the original national airline JAT was re-branded to become the new ‘Air Serbia’, introducing a brand new livery, planes uniforms and total visual identity. As we reported on EX-YU Aviation back in January, the airline (and it’s competitors) have…
Read More
Time for a game of spot the difference! An authority in livery design (and a good friend of ours here at thedesignair.net), Remy Chevarin, has created a very elegant alternative solution to the new livery for Air New Zealand which we showcased (and liked) when it was released back in June. Perhaps it will take you…
Read More
There are some airline names that we don’t ever really pretend to understand, such as Peach, Wizzair or Mango Airlines, but this latest food stuff name really takes the biscuit. Vanilla Air, the low cost outfit of ANA (sitting alongside sister airline Peach) has just been launched, looking more like the logo of a fabric conditioner…
Read More
Tiger Airways, now Tiger Air, has just gone through a rebranding exercise, gone the tiger, and instead a large bold logo adorns the fuselage of the aircraft. We have to say we are a little saddened by this. The tiger, whilst a little bit ‘clipart’, was a great logo, and this new logo is purely…
Read More
The livery Air New Zealand is the latest airline to revisit and refresh their livery, in a recent flood of new livery designs. Their new livery (as announced earlier today by our antipodean friends at Australian Business Traveller) follows their original idea to change to an all-black tail and typeface treatment, something that they originally…
Read More
It seems that Lufthansa’s pet project ‘Direct 4 U‘ has finally come to fruition, with a launch of the ‘new’ germanwings penned in for July 1st 2013. Germanwings’ old livery, of fake metallic, lurid yellow and deep burgundy is going, and is being replaced with a fairly decent and modern Euro-white livery that seems a lot more…
Read More
FastJet, the new low cost airline poised to take over Africa, spearheaded by Stelios, founder of easyJet, and the Fly540 airline team has launched their new brand look. The brand uses bright yellow and orange colours (but of course!) with a modern african triangular pattern and giant grey parrot head that appears on the tail…
Read More
Thai Airways have launched their new subsidiary Thai Smile this week, the new ‘pseudo’ low cost wing of Thai Airways following a mantra of “Trendy-Friendly-Worthy”. Commencing operations on July 1st, they will be operating a fleet of 4 A320’s. This new airline will focus on short haul destinations from Bangkok to Asia and India. This…
Read More
TheDesignAir 