This week, Etihad Airways launched its new Emirati designed loungewear collection available to First Class and The Residence guests. Revealed at the Louvre Abu Dhabi, the stylish new line by Emirati brand A Friend of Mine by Xpoze was received by a star-studded ‘Night at the Museum’ event. The night was jointly hosted by the airline and influential fashion luminary Lauren Santo Domingo, co-founder of online luxury fashion retailer, Moda Operandi.
The loungewear collection followed an extensive brief from the airline, which was seeking innovative and striking designs for inflight apparel which would be comfortable, functional, and would follow the same attention to detail and design principles held by Etihad Airways. Importantly, the creations would have to be high-quality, wearable onboard for relaxing and sleeping, yet be simple and stylish enough to be worn outdoors or matched with other items of clothing.
The mens and women’s outfits are inspired by the simplicity, clean lines and timeless elegance of traditional Emirati dress, cleverly combined with current global trends to create an aesthetic unique to Etihad. Simple, earthy colours have been used to ensure that the pieces in the collection complement all skin tones, and can be easily matched with other items of clothing for everyday wear. Made of anti-bacterial and hypoallergenic Modal, the loungewear is free of unnecessary stitching and embellishments and is crease-resistant and breathable.
Linda Celestino, Etihad Airways Vice President Guest Experience and Delivery, said: “We are thrilled to be launching the new Etihad loungewear collection here at Louvre Abu Dhabi. This is after all an Abu Dhabi story. What the ladies at a Friend of Mine have managed to deliver is a testament to the tremendous talent and creativity which has become synonymous with our home city.”
The range ties in with Etihad’s fashion-forward focus, and also celebrates the airlines’ ‘Runway to Runway’ initiative, which supports the fashion industry around the world. We really love these lounge suits, which could potentially be the most impressive in the skies.