While British Airways has invested heavily in to its Club World, including new bedding and dining, its very top cabin class was left at the wayside, meaning that in some respects, the Club World product out-delivered the carrier’s flagship product. However, all that is apparently set to change as British Airways’ First cabin undergoes a revamp as part of its £6.5bn investment for customers.


The new look and feel, set to take to the skies from March 31, will include new bedding, amenities and menus that “would not look out of place in a revered five-star British hotel,” according to its press release.


The airline’s First customers will soon be offered new loungewear designed exclusively by luxury British fashion brand, Temperley London. The loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from No 1 British Skincare brand, Elemis, including products from the highly sought after Ultra Smart Pro-Collagen range.


The airline’s chefs have also designed new a la carte menus that focus on fresh seasonal ingredients of British provenance. The new menus will be served on William Edwards bone china crockery, designed exclusively for the airline. The new tableware will be accompanied by contemporary cutlery from Studio William.


Common to British Airways in every class, the airline will also be introducing a new signature afternoon tea service in First. The menu will include a selection of sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.


As part of the changes, British Airways is also investing in new Dartington glassware. Travellers will now be able to enjoy the airline’s fine wines and champagnes from sophisticated stemware, while soft drinks and spirits will be served from elegant cut-glass tumblers.


The airline’s First customers will also benefit from an improved turndown service for the perfect night’s sleep, thanks to new luxurious 400 thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a stylish new day blanket and bolster cushion, and for entertainment lovers, new high performance headphones crafted by Meridian, the British Pioneers of High Resolution audio.  

The Big Picture

Posted by:Jonny Clark

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