Alaska Airlines has launched its first Boeing 787 Dreamliner with a new livery intended to reflect its global ambitions. However, the design draws comparisons to competitors and lacks distinctive branding, notably omitting the iconic Eskimo man face. Instead, it combines elements that other airlines offer, resulting in a muddled identity.
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Hawaiian Airlines has always offered a sub-standard lounge experience in comparison to its in-flight product. The lounges are often crowded and offer a limited range of coffee, snacks and POG juice, but little else. So the recent merger with Alaska Airlines has shifted Hawaiian’s ground experience up a gear as it looks to create synergies…
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Alaska Airlines has had a long-time relationship with the Alaskan Salmon, In fact, in 1932, the airline took its first flight between Anchorage and Bristol Bay, home of the world’s most extensive sockeye salmon run. Since then its constantly been a part of distributing salmon across the States, so celebrating this ironic Alaskan export makes…
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Alaska Airlines isn’t shy of special liveries. In fact, its first ‘Salmon Thirty Salmon’ livery – which celebrated the airline’s involvement with the shipment of the precious and tasty cargo –was so popular it returned in 2012. While the airline isn’t the only US carrier to adorn their aircraft with marine life, with Southwest also…
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Alaska Airlines have finally opened the doors to their impressive new flagship lounge in the North Satellite Terminal at Sea-Tac International Airport. Designed by Seattle architect Graham Baba, this 15,800 square foot lounge oozes West Coast charm, framed by picture windows looking out across the runway, Olympic Mountains and of course, downtown Seattle. Once inside,…
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There are few airports in the world that are a sheer joy to fly from, but this new small and perfectly formed terminal could be a nirvana for passengers travelling to and from the greater Seattle area when it commences its first flights, currently scheduled for 11th February 2019. Based in Seattle’s Paine Field airport,…
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Friday saw Alaska Airlines and fashion designer Luly Yang debut a modern, West Coast-inspired, custom-designed uniform collection. The collection features over 90 garments and accessories for the airline’s thousands of employees. The design, which has been more than two years in the making, will clad no less than 19,000 Alaska, Virgin America and Horizon Air employees,…
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Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to have rubbed off on the longer-lasting of the two carriers. There’s still a good amount…
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When Alaska and Virgin America, finally got the green light to merge, it gave rise to a lot of confused brand loyal travellers not knowing what the merger would mean. So Hornall Anderson stepped in to help explain how the different brands would work together through the transition, and work in partnership with Alaska Air for…
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Alaska’s rebrand was well received when it was launched at the end of January with aviation fans (including us) around the world taking to the refreshed look. Sometimes though even a small shift in the look of an airline can take many months of painstaking work as historically speaking, liveries have to last decades, not years…
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Alaska Airlines revealed a brand new look to an airline brand that has remained virtually unchanged for 25 years. The new refreshed look comes a couple of years after the airline refreshed it’s iconic wordmark to make it more legible, removing the strikethrough that the letter K created. The new brand was launched in a maintenance…
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Our friends Australian Business Traveller announced on their site today that Qantas is bringing another of it’s iconic Aboriginal ‘DreamTime’ Jets online. The airline says its new Boeing 737-800 will feature the work of a well-known (but as yet un-named) West Australian indigenous artist, and will be painted in its Dreamtime colours at Boeing’s factory in Seattle…
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We’ve had doves, giant ladies in bikinis and even killer whales gracing the air, and now Alaska Airlines‘ big old flying fish is coming back to the skies later this year. The largest flying (and perhaps only flying) salmon is being painted on the side of a 737-800 a longer airframe compared to the predecessor fish which…
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So Alaska Airlines has in been some pretty itchy territory in the past few weeks with reports that 10% of their cabin crew have complained their uniforms give them rashes and some have suffered hair loss. Alaska have been quick to remedy the situation by offering alternative uniforms to all affected. The good news for the…
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