From boutique carriers to beds, bars and onboard spas, the ME3’s need to evolve the landscape for its premium travellers

2020 has seen the rule book thrown out of the window. Carriers that have adapted quickly will see the largest market share in 2021. While many airlines continue to struggle just to survive day-to-day, some have taken this as an opportunity to level the playing field. While clear regional battles are at play across Asia,…

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Etihad brings a premium approach to Covid personal kits as part of its hygiene programme

When it comes to personal hygiene kits, Etihad is one of the first airlines to offer a unique, upgraded proposition for its First and Business Class guests, which also includes a snood-style face mask for use throughout their journey and beyond. The soft reusable snood has been treated with MicrobeBARRIER™ fabric treatment, a broad spectrum antimicrobial…

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Hot Hotel: Kempinski Muscat, Oman

Now celebrating it’s one year Anniversary, the Kempinski Hotel in Muscat is one of the hottest opening’s in Oman’s capital city, Muscat. Situated in the prestigious Al Mouj district, just a short drive from the airport, it’s slightly away from the central Muscat area but benefits from a quiet beach, nearby marina and majestic views…

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FlyDubai Shows Off New Uniforms

Metro carrier flydubai has just rolled out a new uniform after nine years of its initial navy and sand coloured uniform design. The new design will be worn by more than 2,500 staff including pilots, cabin crew, ground crew, training, engineering and maintenance staff. The roll out coincides with the introduction of the airline’s first…

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Emirates Launch Luxury Beyond First Class

Emirates has always been a luxurious airline, and their first class is amongst one of the best in the skies, so no surprise that they have decided to include the award winning first class suite in their new executive jet. Many airlines have taken to providing an executive jet service, from Qatar Airways to Lufthansa,…

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Etihad Launch New Global Campaign

Etihad, arguably one of the world’s finest airlines are following the current trend of creating inspirational campaigns to generate excitement about travelling and impart a sense of warmth when discovering the rest of the world. Their subtle take on brand association fits with BA‘s, Virgin’s or even Emirates latest campaigns, which are less about hard…

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Qatar’s Ever Expanding Plan

Qatar Airways, a 5 star airline that truly deserves its airline ranking, seems to be really pushing forward with an aggressive expansion plan. Today, May 2nd 2012, marks a USD$2billion investment from Qatar into the New Doha International Airport, as the country looks to expand the airport to cope with the constant increase in growth…

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Abu Dhabi’s Midfield Terminal Contracts Given Go Ahead

The Abu Dhabi Executive Council has given the green light for contracts to be awarded for a brand new airport terminal at Abu Dhabi International airport. A statement said the council had approved the “awarding of contracts” for the long-awaited Dh25bn Midfield terminal at Abu Dhabi International Airport, which would accommodate up to 27 million passengers a…

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