Starlux Airlines is certainly drawing some attention, but how will it compete in an already crowded Asian market?

Starlux Airlines, Taiwan’s latest startup is starting to turn heads. Originally a start-up that – like most – had a questionable future, seems to be full-steam ahead with a recent uniform and A321neo cabin launch. It hasn’t stopped there though, as there have been signature scents and even homeware products that the airline has launched…

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Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to have rubbed off on the longer-lasting of the two carriers. There’s still a good amount…

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IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers that have possibly been restricted by cost of long-haul travel. The visual palette reflects an…

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Introducing Fly Mojo

Bombardier announced today, their latest purchaser of the new CS100 aircraft was a start-up airline flymojo, based out of Johor Bahru, Johor and Kota Kinabalu, Sabah, Malaysia. Just across the straits from Singapore, the airline has signed a Letter of Intent (LOI) for the sale and purchase of 20 CS100 aircraft with options for an additional 20 CS100 aircraft. “Born of…

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Hip Hop!

Air France Group this week announced the new brand for their regional operations, currently being operated by Brit Air, Regional and Airlinair. Hop! A young, vibrant looking brand will act as one of Air France’s new 3 airline concept, also featuring Air France and Transavia. Hop! is forming the regional part of the network, focussing heavily on…

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