Virgin Atlantic have now finished their £100million upgrade of their Upper Class Experience, with the launch of their final renovation of the clubhouses, the Newark Lounge. Pieced together by the same creatives, Slade Architecture, that made the JFK Clubhouse, which ranked Number 2 in our Top 10 Lounges 2012, this clubhouse is leaps and bounds from its previous offering at the terminal. A very design heavy look and feel dominates the lounge, making it perhaps look more cool than comfortable, with lots of straight lines and angles, but this is a place to be seen.
Led by Head of Virgin Atlantic Design, Luke Miles, “Newark has always been an important market to Virgin Atlantic – it’s where it all started with our first flight from London in 1984. The new Clubhouse has been designed to really reflect the spirit and heart of downtown New York and we are confident that it will continue to impress our passengers and give them an experience to remember each time they fly with us.”
We love the look of this lounge, and considering the limited flights from the airport, Virgin have invested heavily into the product, really making it a worthy destination in itself. Designer Luke Miles has really changed the direction of Virgin Atlantic’s new Upper Class product in a positive way. The lounge features a plethora of unique über-cool that recreate New York’s ‘Downtown’ feel. Areas in the lounge include a crystal featured Cocktail bar, The Passion Pit (a snooze-relax hybrid area), Origami lounge, Liquid lounge, Brasserie and even a Screening room, which features films from eight graduate film makers from the National Film and Television School. The local talent doesn’t stop there though, adorning the area is work by local artists, including Jorge Nelson, Garrett Pruter, Kate Hazell, Galia Rybitskaya, Mille Marotta and Jonny Moss. Furniture wise, you will come across Pearson Lloyd’s Turtle Chair, Moroso’s Take a Line chair and Saarinen marble tables.
Recently Virgin Atlantic announced it is trying to offer one-stop-flights as part of its future direction, starting with the New York (and other east coast US destinations) to India, via Heathrow. This now means that passengers will have a seamless design experience, with a Newark Clubhouse, Heathrow clubhouse and brand new Upper Class experience on the A330. There is now a perfect reason to fly New York to India with Virgin Atlantic, and here at TheDesignAir, we can’t wait to experience it.