Neutral Digital Launches Cathay Pacific VR Experience Showcasing Enhanced Features

October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…

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Could Virtual Reality Really Help Airline Marketing? Just Ask Neutral Digital

Stepping in to Neutral Digital’s Shoreditch studio in London, there is something daunting about being greeted by an isolated sole chair surrounded by some simple technology and a giant screen. But the warmth of the greeting from Sergio Irigoyen and Dan Bambridge alleviate any concerns. After all, I’m about to experience one of the most state-of-the-art…

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A Deeper Look Inside Aeromexico’s Dreamliner

TheDesignAir has had access to the full behind-the-scenes gallery of Aeromexico’s latest 787-9 aircraft which will eventually fly between Mexico City and the carrier’s worldwide destinations. Designed by New Territory, the new business cabin matches our expectations of a leading international airline. Check out our full gallery below or check out our previous story here. The colour palette…

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TRIP REPORT: Air France B777-300 Business Class November 2014

Flight: AF0009 Aircraft Type: B777-300 (Four Class version) Class: Business Class  Route: JFK-CDG Flight time: 6:07 Seat: 4L Date: November 2014 http://www.airfrance.com Best for: Anyone with a modicum of style, looking for good connections around the world. The crowd: This carrier oozes Parisian chic. Luxury clothing mandatory. Business or pleasure: This carrier is all about both, excellent and opulent food matched with excellent flight…

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TRIP REPORT: Hawaiian Airlines A330-200 Business Class November 2014

Flight: HA450 Aircraft Type: A330-200 Class: Business Class (International) Route: KIX-HNL Flight time: 7:03 Seat: 3C Date: November 2014 http://www.hawaiianairlines.com Best for: Hawaiian based residents, who use Hawaiian regularly. The crowd: A mix of young Japanese trendsetters and families. Business or pleasure: Hawaii is a big market for the Japanese, with limited connectivity and recliner seats, this is for those headed away on pleasure.…

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Tetris War

So it isn’t often we think ourselves as that awkward L-shaped brick from classic computer game Tetris, but fundamentally that’s how aircraft seat designers see us. Unfortunately-shaped wedges that have to fit neatly into a rectangular shape. In a constant fight to give airline passengers more space, more comfort and a better quality experience, the…

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TRIP REPORT: Emirates Business Class February 2014

Flight: EK216 Aircraft Type: A380-800 Class: Business Class Route: LAX-DXB Date: February 2014 http://www.emirates.com Best for: Luxury long haul explorers wanting all the trimmings. Most likely to sit next to: Either your partner or no-one thanks to their staggered seating. But this is ex-pat country, with many international travellers currently based in the UAE on business. Business or pleasure: Well the A380 is…

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TRIP REPORT: Hawaiian Airlines February 2014

Flight: HA09 Aircraft Type: A330-200 Class: Economy (Extra legroom) Route: LAX-HNL Date: February 2014 http://www.hawaiianair.com Best for: Those wanting to start their Hawaiian holiday off with a little extra everything. Most likely to sit next to: With the mini cabin-extra legroom seats, savvy travellers who have done this trip before and know what an extra few inches can do. Business or pleasure: Business?…

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The World’s Most Beautiful Safety Video Courtesy Of… You Guessed It

Holy smokes, another safety video from Air New Zealand? Hell, why not?  The previous, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included the Hobbit-themed ‘An Unexpected Briefing’, ‘Fit to Fly’ starring fitness guru Richard Simmons and more recently…

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Air France Reveal New Business Class Cabin

In a roll out across the 777 fleet, and part of the ‘Best & Beyond’ service and product renovation project, Air France have finally caught up with their international competitors by offering fully flat seating in their business class cabins. The seating may look familiar, being adopted the world round for it’s successful mix of…

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Cathay Pacific On Being The Best In Business Class

Originally by Dominique Afacan, one of our DesignAir judges for forbes.com. She talks business, beds and Boeing with Roberto Abbondio, Head of Sales and Marketing UK/IR for Cathay Pacific. Cathay just won Best Business Class in the Airline Ratings.com awards – how does the cabin differ to the previous offering? It is a brand new concept. The thing we are very…

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TRIP REPORT: Cathay Pacific Business Class December 2013

Flight: CX237 Aircraft Type: 777-300ER Class: Business Class Route: HKG-LHR Date: 1st December 2013 http://www.cathaypacific.co.uk Best for: Passengers wanting no-fuss elegant luxury, space and dining flying to and from Hong Kong. Most likely to sit next to: A mix of couples, suited business men and mainly passengers that keep themselves to themselves. Business or pleasure: Whilst there is no Wi-Fi on board, the…

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TRIP REPORT: Cathay Pacific Premium Economy November 2013

Flight: CX254 Aircraft Type: 777-300ER Class: Premium Economy Route: LHR-HKG Date: 30th November 2013 http://www.cathaypacific.co.uk Best for: Savvy frequent travellers who are happy with a great reclining chair but don’t want to spend their money on business class. Most likely to sit next to: On our flight, I was next to business travellers, one of which was a Boeing Engineer, and most…

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