In the second of our studio spotlights, I take an afternoon to sit down with Paul Wylde, one of the industry’s leading design veterans who has worked across a range of exciting and varied projects. So Paul, firstly, can you tell us a little bit about your background? I love telling stories on behalf of…
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British Airways has today premiered its new onboard safety video replacing the somewhat tired comedy-led video from quite a few years ago. It stars the airline’s colleagues, Britons going about their daily activities and some familiar faces, showcasing everything that makes Britain unique and truly original. It’s a perfect addition to the brand positioning, showcasing…
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Aviation is awash with blue. Approximately a decade ago, the skies were filled with blue liveries, interiors lined wall-to-wall with blue seats, carpets, and uniforms in every shade of navy. While design studios have gradually peeled airline brands away from such a strong design vertical, what caused such visual dominance in the industry?
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Air New Zealand is no stranger to alternative, promotional safety videos. Yet today they’ve launched their most restrained and geographically respectful video yet in partnership with Tourism New Zealand. Dubbed ‘Aotearoa, the 8th Wonder of the World’ the safety video is reflective of the current climate, helping support the domestic tourism industry. The video features the…
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This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is celebrating its centenary – no mean feat in the current aviation climate – takes a…
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Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There are also product ranges, fully-flat beds on their short-haul aircraft and now a cute, comic-book…
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It’s that time again, and while Air New Zealand had recently advertised for a job position of ‘Head of Safety Videos’ (perhaps one of the most sought-after jobs in the industry), the carrier has also just rolled out a new safety video, this time featuring the country’s most famous export, the All Blacks. All Blacks…
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Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety video last year. While the video is still as captivating as the initial incarnation, featuring…
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The Super Bowl is seen as one of the best platforms in the US to launch an advertising campaign due to the sheer audience it pulls. Turkish Airlines opted to use the moment to launch its new powerfully simple commercial starring Oscar winner Morgan Freeman. The campaign follows from last year’s “Batman v Superman” campaign which first…
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Etihad have just revealed their latest advertising campaign, featuring the new First Class and Residence products. The new global advertising campaign offers glimpses of Etihad’s reimagined cabins, uniforms and aircraft. “It is an opportunity for us to share what drives us to reach higher, go further and simply transform the expectations of air travel.” states Etihad. Heading…
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We love a bit of online viral marketing, and three airlines this week have really taken the internet by storm. If you have been living under a stone for the last few days, here’s a catch up for you to take your dinner party conversation to a whole new level. The three airlines in question…
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We are great fans of an atmospheric advertising campaign, and whilst we love to see hard product in all it’s glory, it is seemingly a more becoming way to advertising the product you have by creating an emotional connection, something that can be quite challenging with a 70 ton piece of machinery. Singapore Airlines have…
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thedesignair.net interview with Simon Lloyd Marketing Director, Virgin Atlantic I was lucky enough to grab some time between meetings with a very busy Simon Lloyd, Marketing Director for Virgin Atlantic on the VS045 headed to New York. After sipping on some champagne and savouring a brilliant burger in the ever award winning Clubhouse in Terminal…
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Today, British Airways broadcast on its social networking sites, “A Big British Flashmob” to promote their new Moscow route. BA partnered with VisitBritain to promote the new flights, flown on their 747. This is cleverly timed, due to competition from low cost carrier easyJet, who have also won the rights to the route. The video,…
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