Posts Tagged: marketing

Battle of the new safety video in Australasia

This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is

Battle of the new safety video in Australasia

This month saw Qantas and Air New Zealand both launch new safety videos. While both have taken different approaches, the premise of celebrating their national heritage and importance in their market is what ties them together. Qantas Qantas, who is

Starlux launches cute new safety video, but raises a question over its brand direction

Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There

Starlux launches cute new safety video, but raises a question over its brand direction

Starlux is currently a bit of an enigma. Slowly but surely, parts of the passenger experience are being revealed ahead of its launch in January 2020. The airline has already revealed its uniforms which are part-astronaut, part haute couture. There

Air New Zealand launches new ‘All Blacks’ safety video

It’s that time again, and while Air New Zealand had recently advertised for a job position of ‘Head of Safety Videos’ (perhaps one of the most sought-after jobs in the industry), the carrier has also just rolled out a new

Air New Zealand launches new ‘All Blacks’ safety video

It’s that time again, and while Air New Zealand had recently advertised for a job position of ‘Head of Safety Videos’ (perhaps one of the most sought-after jobs in the industry), the carrier has also just rolled out a new

How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety

How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety

Morgan Freeman Delivers Simple Yet Powerful Advert For Turkish Airlines

The Super Bowl is seen as one of the best platforms in the US to launch an advertising campaign due to the sheer audience it pulls. Turkish Airlines opted to use the moment to launch its new powerfully simple commercial starring

Morgan Freeman Delivers Simple Yet Powerful Advert For Turkish Airlines

The Super Bowl is seen as one of the best platforms in the US to launch an advertising campaign due to the sheer audience it pulls. Turkish Airlines opted to use the moment to launch its new powerfully simple commercial starring

Nicole Kidman Is The New Face Of Etihad In Latest Campaign

Etihad have just revealed their latest advertising campaign, featuring the new First Class and Residence products. The new global advertising campaign offers glimpses of Etihad’s reimagined cabins, uniforms and aircraft. “It is an opportunity for us to share what drives us to

Nicole Kidman Is The New Face Of Etihad In Latest Campaign

Etihad have just revealed their latest advertising campaign, featuring the new First Class and Residence products. The new global advertising campaign offers glimpses of Etihad’s reimagined cabins, uniforms and aircraft. “It is an opportunity for us to share what drives us to

Three Airline Videos Taking The Internet By Storm This Week

We love a bit of online viral marketing, and three airlines this week have really taken the internet by storm. If you have been living under a stone for the last few days, here’s a catch up for you to

Three Airline Videos Taking The Internet By Storm This Week

We love a bit of online viral marketing, and three airlines this week have really taken the internet by storm. If you have been living under a stone for the last few days, here’s a catch up for you to