For an industry that loves to shout about First Class doors and ever more elaborate Business Class suites, some of the most interesting innovation is happening far more quietly. Premium Economy, once a clearly defined middle ground, is beginning to stretch in two directions at once. Some airlines are doubling down on the “economy” side…
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From December 1st, 2025, LATAM will launch its newly reimagined Premium Business experience, celebrating South American culture through its aesthetics and service. This transformation emphasizes authenticity, warmth, and local identity while ensuring a sophisticated travel experience. LATAM positions itself as a cultural ambassador, reflecting the region’s essence and inviting global travelers to connect.
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Saudia has launched a new premium amenity kit collection in collaboration with ELIE SAAB, available exclusively in First and Business Class. The kits feature distinct designs for men and women, including luxurious bags and skincare products. This partnership aims to enhance the inflight experience, showcasing elegance and sophistication to travelers.
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Korean Air has finally introduced a new brand, replacing the iconic baby blue livery that’s graced the skies since 1984. The livery and new brand comes as the airline starts its combination of Asiana into Korean Air. In an interesting, and perhaps baffling approach the airline’s planes will now sport the word “Korean”, instead of…
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In a bid to keep things minty fresh, JetBlue is bringing a new range of NYC brands to the skies once again. As of next week, Mint guests will be supplied a brand new amenity range ‘tucked into a stylish and reusable foldable backpack’ for Transatlantic and a snapping, collectible pouch for domestic Mint, both…
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It seems Etihad Airways has finally completed its upgrade to the passenger experience by enriching the offering with a stunning new collection of amenity kits and loungewear created in partnership with renowned Italian design house, Giorgio Armani, the sister brand to Armani/Casa that already features in the airlines bedding and tableware. The new amenity kit…
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Where Air India’s recent rebranding failed to excite with the new master brand, livery and hard product, the recent announcement of enhancements to the soft product launch has filled in gaps to the missed deeper connection to its national heritage. This week has seen the airline reveal new amenity kits, a luxurious and sustainable bedding…
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Unless you’ve been living under a rock, you might not know that New York’s ‘hometown airline’ JetBlue has been operating across the Atlantic for almost two years, offering a value proposition to the full-service concept on the highly competitive route between JFK and London. Although it’s taken us a few months to sort a trip,…
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After the announcement of Vistara and Air India’s merging, it seems the carrier has already started to step up its passenger experience offering. Partnering with the international travel and lifestyle brand TUMI, Air India seems to be putting the right foot forward in upgrading what has been a very tired, and unloved product for some…
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It’s easier for designers to build passenger experiences for adults. It’s the core design language that makes up a brand and airline passenger experience. After all, we can all relate to how the design created will affect us. However, designers often forget children, which still make up a noticeable percentage of airline travellers. There are…
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Anyone who has visited South America will appreciate how strong the design culture is there. So it’s no surprise that the de-facto airline of the region LATAM has celebrated its cultural roots with two new amenity kits, which have sustainability at their heart. This new release reflects one of the emerging trends TheDesignAir predicted for…
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While 2022 is already underway, it seems that airlines are starting to emerge from hibernation, and with it, bringing a wave of passenger experience improvements from new cabin classes to new amenities. But what are the emerging trends we expect to see through 2022? Premium Economy wars As well as seeing new premium economy products…
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Delta is the latest airline to act upon its promises to become a more sustainable carrier in the future. While perhaps seen as small steps, by sheer volume, these amount to some substantial changes. Starting this month, the airline will refresh its onboard product offerings with artisan-made amenity kits, introduce recycled bedding, reusable and biodegradable…
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Lebanon’s national carrier Middle East Airlines (MEA) has just revealed new amenities for their business class passengers, designed to match the new interiors that the A321neo’s have brought to the fleet. The airline partnered with Kaelis, an independent provider of onboard products, services and solutions, to create a new comfort set to make their business…
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Turkish Airlines has once again renewed its collaboration with one of the country’s most distinguished painters, Devrim Erbil. The artist’s work will be found on the carrier’s short-haul Business Class amenity kits for short-haul flights produced by Galileo Watermark. Erbil, one of the most important living representatives of Turkish contemporary art, is deeply influenced by…
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Japan Airlines has just released its latest range of amenities and soft products for its domestic and international travellers. The latest designs have been brought to life by Japanese design studio Nendo with a nod to the Tsurumaru crane logo that is synonymous with the carrier. As part of the process, the studio deconstructed the…
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Lufthansa is utilising this time to trial new economy concept products. While it recently announced that in economy passengers on short-haul flights will now have to pay for dining and drink options, on the long-haul network the carrier is currently testing a new Economy Class seating concept called “Sleeper’s Row”. This product follows the likes…
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Pass us the salt, please. It might not be the first airline globally to go down this route, however, for the first time in its history, British Airways has decided to unlock the doors to its warehouse this Christmas to give customers and aviation fans the unique opportunity to get their hands on items from…
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JetBlue – in a bid to fully refresh its competitively priced fully-flat bed Mint product – has announced its first major refresh of its JetBlue Mint service. While we know that the airline will be launching London flights in Q3 2021 with an all-new (and very exciting) new hard product, it was about time the…
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Emirates has taken a very pragmatic approach to hygiene in – perhaps – the most advanced myriad of sanitisation products to ensure a safer journey without impacting the passenger experience in a way so far removed from what we were once used to. The airline’s model shows potential blueprints for a mid-term approach to travelling…
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The addition of ‘Wellbeing Kits’ to flights might not be a brand new idea, but over the past few weeks, launches of these new amenities have certainly been a welcome addition in the airline’s arsenal to help empower passengers over their own hygiene and sanitisation. Roll over Naomi Campbell, who last year – with her…
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This month sees Air France launch a new amenity kit with a brand new design for passengers travelling in its long-haul Premium Economy cabin. The airline regularly updates their kits, and this time they’ve decided to reflect the colder months across the Northern hemisphere right now, wrapping them up in a “padded” texture. This latest…
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Hawaiian Airlines has teamed up with Moloka‘i-based brand Kealopiko to launch and upgrade a new line of in-flight amenities built upon the idea of sustainability. Starting just after Thanksgiving on November 26th, guests travelling between Hawai‘i and the carrier’s International and East-coast US destinations can relax with amenities and soft goods decorated with coral and…
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Entertaining children on long-haul flights – as any parent would know – is an art form, balancing sugar intake, sleep and restlessness is an all consuming part of the flight. Thankfully Singapore Airlines have taken a creative and beautifully simple approach to entertaining kids on their flights with the adoption of a new Origami amenity…
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It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style of Etro’s fashion lends itself perfectly to these amenity kits whose exterior is made of…
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Malaysia Airlines is certainly worth considering when selecting long-haul flights through the Asia region as its easy to find affordable fares, and its product is certainly of an international standard. It’s continued to improve its position as one of the leading luxury carriers in the sky by revealing new amenity kits, Wi-Fi and upgraded soft…
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Turkish Airlines has taken their position as a leading European carrier one step further this week with two small luxury additions, but showcase the airline’s never ending improvement to the hard and soft products available onboard. Turkish has just announced two new amenity kits for its long-haul routes, one in Business and amazingly, a fully-fledged…
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It’s incredible that WestJet has already launched its 787 Dreamliner service to European hubs including Dublin, London Gatwick and Paris, but following the introduction of these new services, WestJet has now added a few little improvements to make the flight that little bit more memorable across WestJet’s global network. Celebrating WestJet’s authentic Canadian roots, that…
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United Airlines‘ customers now have an opportunity to experience the ever-popular Sunday Riley products thanks to the upcoming roll-out of new amenity kits featuring what is frequently described as a ‘cult’ beauty brand. This new collection, In some stylish leather cases (in premium classes) will begin its roll-out later this month on board and the range…
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Finnair is moving away from its more clinical approach to Finnish design and adding depth, texture and warmth with new soft products to bring a new layer of richness and comfort. Timed to coincide with the launch of its new service between Helsinki and Los Angeles on March 31st, Finnair has celebrated its long-standing relationship…
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