From December 1st, 2025, LATAM will launch its newly reimagined Premium Business experience, celebrating South American culture through its aesthetics and service. This transformation emphasizes authenticity, warmth, and local identity while ensuring a sophisticated travel experience. LATAM positions itself as a cultural ambassador, reflecting the region’s essence and inviting global travelers to connect.
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LATAM Airlines is redefining premium travel in South America with the opening of its Signature Lima Lounge and launch of its international Premium Economy product, Premium Comfort. The lounge features South American design elements, while Premium Comfort enhances traveler experience with better seating and inflight services, although it lacks the lounge’s cultural richness. Together, these initiatives mark LATAM’s ambition to position itself as the continent’s flagship airline.
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In order to continue improving its fleet and the onboard experience for passengers, LATAM announced that starting in September, it will begin a refurbishment process for 24 of its Boeing 787 aircraft, with a total investment of US$360m, completely upgrading the cabin interiors with new seats, onboard entertainment, and design enhancements. However instead of kitting…
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LATAM took a fairly surprising (and welcome) decision to completely revamp its still fairly modern signature ground product in Santiago de Chile, which only opened back in 2015. The brand-new LATAM Lounge has just opened its doors for its preferred passengers and LATAM’s partner airline members, including while waiting for their flight. The new space,…
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Anyone who has visited South America will appreciate how strong the design culture is there. So it’s no surprise that the de-facto airline of the region LATAM has celebrated its cultural roots with two new amenity kits, which have sustainability at their heart. This new release reflects one of the emerging trends TheDesignAir predicted for…
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While the team are doing their bit to help fight this pandemic and staying indoors, it’s also making us a little stir crazy as our wings have been clipped, at least for the coming weeks or months. Like many others out there, we’ve been finding ourselves going through our archives, going online and longing for…
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If you’ve ever travelled within Europe (excluding on Turkish Airlines) you’ve probably flown what is dubbed Euro Business. It’s a fairly simple concept of the first few rows of an otherwise fairly normal narrow-body jet becoming the carrier’s Business Class, which comes with all the bells and whistles of a Business Class ticket, including priority…
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2019 has seen yet another year of great innovation, new products, new airlines, new lounges and new airport facilities across the globe. It just goes to show how quickly the industry continues to evolve and respond to the ever-increasing needs of an airline passenger. Just before this year, or even this decade, comes to a…
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TheDesignAir is thrilled to announce the 2019 award winners as voted for by our esteemed judging panel and our readers. Year after year, we see more improvements and enhancements across the passenger experience, from narrow to wide bodies to lounges and airports around the globe. We showcase the 2019 winners here.
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LATAM’s 25th Boeing 787 took off for the first time from Santiago International Airport yesterday as flight LA750 to São Paulo, Brazil. The group received the new aircraft last week at Boeing’s Delivery Center in Charleston, South Carolina. Not only is this the 25th 787-9, but this is the first Boeing 787 to feature LATAM’s…
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2019 has already seen a wealth of new product launches and new aircraft deliveries. This means that passengers are starting to experience the latest wave in business class seats and cabins across the globe. While there are many more exciting products on the horizon from Emirates‘ Premium Economy product through to Lufthansa’s new 777 business…
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This week saw LATAM unveil the final phases of its upgraded ‘Premium Business’ service by showcasing to press the first Boeing 777 in its fleet to feature the group’s new cabin product. The new business class service and hard product is part of a $500 million investment to improve the passenger experience and includes US$400…
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Flight: LA8084 Aircraft Type: 777-300ER Class: Business Class Route: GRU-LHR Date: January 2019 http://www.latam.com LATAM‘s 777 has long been on our radar to experience. While we had experienced the 787-8 operated by LAN back in 2015, the 777 offered a very different experience, with a traditional 2 x 3 x 2 configuration in business class with the ‘dreaded’ middle seat. While…
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Priestmangoode today announced a new cabin design for LATAM’s fleet of aircraft. Following the design company’s short haul aircraft interiors, PriestmanGoode has worked with LATAM to design new cabin interiors for the South American carrier as part of its vision to offer passengers “a travel experience with more options, flexibility and personalisation.” The new cabin interiors…
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LATAM Airlines Group today unveiled its plan to transform the cabins and travel experience of no less than two-thirds of its global fleet with a US$400 million investment. The company will revamp the interior of more than 200 aircraft over the next two years with passengers being able to fly the first renovated aircraft relatively…
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LATAM Airlines unveiled a fantastic and innovative new dining concept for the Economy cabin of its long-haul international flights (longer than seven hours), which is now available onboard flights to/from Chile and will be introduced throughout the airline group’s international network before the end of 2017. LATAM has defied convention and replaced the traditional tray…
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The aircraft that the new LATAM livery was truly “designed for” has been revealed in Toulouse yesterday. LATAM Airlines Group received its fourth Airbus A350 XWB but it is the first to bear the LATAM Airlines livery, alongside its smaller sibling the brand new A320 Neo. In December 2015, LATAM Airlines Group became the first airline…
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Today was the big reveal for LATAM, where new livery, full brand realisation, uniforms, airport signage and counter design were finally revealed to the public as well as a consolidated website (www.latam.com). Everything has been perfectly timed to coincide in May, with liveries, website and even new branded magazine for the combined carriers called Vamos all launching…
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Launched last month, TAM’s latest special livery celebrates Walt Disney World and is a kid’s dream. The 767-300, which has been flying to Orlando, may however be the last special livery for TAM, with the new LATAM livery scheduled to come into service in the next few months. However this livery is the first aircraft in…
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It’s time for next instalment of The Aviator: The podcast about all things flying. Hosted by Ted Kravitz and regular guest host Jonny Clark. This month we we unpick the findings of the Airports Commission, Mark Vanhoenacker takes us through his book Skyfaring – a journey with a pilot, plus, the month’s news on the airways –…
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So it’s probably not news to most, that LAN and TAM have been undergoing a merger process for the last three years, and most have already been naming the LAN and TAM group with the moniker LATAM in the interim whilst they investigate a new brand. However, today it was announced in São Paulo that the two…
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Joining the fleet only last month, LAN brought out their latest weapon in attacking the international market, their much improved Dreamliner, the 787-9. Operating from their base in Santiago Chile, LAN’s 787-9 will start flying to Lima, Peru (with continuing service to Los Angeles), New York, Easter Island, Madrid, Frankfurt, Auckland and Sydney. The 787-9 is perfect for LAN’s premium…
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Flight: LA705 Aircraft Type: B787-8 Class: ‘Premium’ Business Class Route: MAD-SCL Flight time: 13:21 Seat: 4D Date: April 2015 http://www.lan.com Best for: Couples due to the seat config or smarter travellers wanting a better experience compared to the Iberia codeshare flying the same route. The crowd: A full cabin, mainly Chilean, and either wealthy travellers or business travellers. Business or pleasure: This route, considering it connects on…
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Many people may have heard about LATAM‘s merger over the past few years, and we are just on the cusp of a new combined brand being rolled out throughout South America. Being one of the largest airline groups in the world, chances are, if you are headed to a South American country anytime soon, the new merger will…
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As spotted by one of our avid followers with a keen eye (thank you), TAM have revealed their 777 business class cabin refresh (above), something they announced they were going to do late last year. On their website there is an image of an improved 777 business class cabin, with an interior that matches their 787…
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LAN and TAM announced today the opening of their impressive and striking new VIP lounge, at Sao Paulo’s Guarulhos Airport. The new lounge is the largest in Latin America, spanning over a fairly massive 1,800 square metres. We love the wallpaper-esque style injected into the space, really showcasing the very best in South America architecture and design. Located on…
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LATAM have just exclusively announced a brand new look for their short haul and long haul cabins, being rolled out on their Airbus A320 family aircraft and new 787-9 and A350 fleet. This is the first real sign of unification between the two airlines, who have been working together since 2012. Conceived by Priestmangoode, the new domestic…
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Welcome to our Top 10 destinations of 2014, the list of the best places to go for the year ahead. Here at TheDesignAir we’ve wrapped up the best 10 destinations, whether it be for the best in air travel, the best new routes or the hottest hotels to stay in. So without further ado, here’s the…
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We recently covered the launch of the new LAN/TAM Lounges that have shown South America is an International destination to be reckoned with. Designed by Studio Putman, the lounges are going to be a super-chic haven for global travellers for years to come. We talk exclusively to the creator of the space, (daughter of the…
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Since LAN & TAM have combined forces, they have really invested into creating a ‘Best Of Latin America’ offering for their travellers. The latest investment is in the shape of five VIP lounges for their premium passengers. The first of which is the El Dorado lounge in Bogota, with the following 4 being launched between…
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