Emotional design in aviation transforms passenger experiences by prioritizing how travelers feel over mere aesthetics. Airlines that integrate visceral, behavioral, and reflective layers in their spaces create memorable journeys. Successful emotional design fosters positivity and resilience, encouraging repeat customers through meaningful stories, whether through soothing lounges or captivating cabin details.
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It’s apparently amenity kit season, as a range of airlines including United, Thai Airways, Hawaiian and Brussels Airlines have all released new amenity kits in a bid to enhance the passenger experience. There are two key trends emerging in these kits now, something that we had been hoping airlines would embrace moving forward. One was…
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The aviation landscape in Australia may have shifted quite dramatically over the past few months, with new regional entrant Rex looking to take on Qantas on the main Melbourne – Sydney shuttle route and Virgin Australia re-emerging as a mid market carrier, and there’s even talk that Qantas isn’t taking project Sunrise off the table…
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Acumen, the London based design studio, has been working with JetBlue for several years, reimagining the passenger experience. Back in 2016 they commenced work on the new A321neo cabin, but they have also worked on the new A321LR project which graced the news this week, thanks to its innovative business class cabin featuring the new…
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Stelia’s new ‘Opera’ seat has just entered the market, specifically for narrow-body single-aisle cabins. This new “Full Flat, Full Access, Full Privacy” Business Class seat claims it offers the highest standard wide-body comfort on single-aisle. Now you might be like, ‘hang on, I’ve seen reverse herringbone seats on single-aisle aircraft before, such as American Airlines…
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Qantas has just released a gift packages that can be sent directly to the doors of people doing it tough in lockdown during the COVID-19 crisis. In something we predicted airlines would start to do in our Covid White Paper, the carrier is turning some of its excess stock of pyjamas, amenity kits and snacks in…
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Unless you’ve had your head under a rock, you might have noticed that airlines are struggling to survive right now. Their entire model is based on free movement between destinations, a right that has since been rescinded by the global governments who are trying to get a grip on the pandemic. As such, airlines are…
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Fly better. That’s Emirates‘ marketing slogan. It’s the same marketing campaign that has featured the likes of Jennifer Anniston, onboard bars, showers, all-aisle access and swathes of space. The problem is, Emirates has – since the A380 entered its fleet – offered two products, a 777 and A380 business class product that couldn’t be more…
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With such a fast changing narrative around Coronavirus it’s difficult for airlines to plan for a post-Covid future. From social distancing to personal shields, designers have been supporting airlines across the globe, working quickly to help navigate the scale and impact of such a widespread pandemic. Most solutions created have answered a problem, whether it’s…
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Last week saw the announcement of Virgin Atlantic’s return to service, with first flights taking wing on the 20th July to Orlando and Hong Kong, with New York (JFK) Los Angeles and Shanghai following suit the very next day. Following destinations will be announced in the following week for flights commencing at the start of…
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Emirates has taken a very pragmatic approach to hygiene in – perhaps – the most advanced myriad of sanitisation products to ensure a safer journey without impacting the passenger experience in a way so far removed from what we were once used to. The airline’s model shows potential blueprints for a mid-term approach to travelling…
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In the height of Covid-19, airlines are having to rapidly innovate and the fastest route to market is adapting products that airlines already have in their arsenal. While potentially the next few months could see the rebirth of the All-Business Class era once again – with nimble boutique style carriers appealing to those wanting to…
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While WHO’s recommendation to reduce the spread of a virus is through the alteration of passenger behaviour and that actually aircraft – with their HEPA filtration and regular cleaning – are relatively clean already; there’s still passenger perception to overcome which is sometimes deeply rooted in emotional based reasoning rather than scientifically proven facts. It’s…
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We’re starting to see some positive stories across the industry now, focussing on a return to service and a return to growth. From Wizz’s latest route announcements, to design agencies and airlines setting up their near-future solutions to Covid-19. However, American Airlines’ latest 787 deliveries re-energise a positive conversation about cabin releases on the horizon.…
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While airlines are trying to get to grips with what their new landscape will look like, the suppliers to the industry are working frantically to help the industry prepare for the new normal. While perhaps the most logical requirement, especially after the recent wave of PPE requirements from airlines would be an updated amenity offering,…
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While our previous article asked airlines to think differently, the global landscape continues to evolve at a speed that few can keep up with. You might have noticed we’ve not been updating recently, but considering the current landscape, you can’t blame us. At TheDesignAir, we focus on positivity in the airline industry, and we’re a…
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2019 has seen yet another year of great innovation, new products, new airlines, new lounges and new airport facilities across the globe. It just goes to show how quickly the industry continues to evolve and respond to the ever-increasing needs of an airline passenger. Just before this year, or even this decade, comes to a…
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A few weeks ago we brought the news that Virgin Atlantic was launching sustainable amenity kits, made from Kraft paper, which married cool design aesthetic with a clear sustainability drive. Now, SAS is launching a new packaging design for the award-winning New Nordic by SAS food concept. The new design of the pre-existing cube from…
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British Airways this week announced that it will take delivery of its first of 12 brand new 787-10 Dreamliner in January 2020, with its first route being Atlanta in February next year. It will be quickly followed by a further five Dreamliners in the same year. The four-class aircraft will feature the same exclusive eight…
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It’s another month, another airline, another amenity kit. This time, Formia brought together a collaboration with Etro and Aeromexico, offering their business class passengers a stylish new kit bag filled with the usual perks befitting a premium passenger. “The style of Etro’s fashion lends itself perfectly to these amenity kits whose exterior is made of…
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Virgin Atlantic has just pulled back the drawstring on a series of eco-savvy amenity enhancements across its cabins. Naturally focussing on their Upper Class product, which has recently had an upgrade, there are a plethora of extra enhancements from socks to pyjamas. The hero of these enhancement is Virgin’s quirkily-named ‘Goodie bag’ which features REN…
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We took some time out of Singapore Airlines VP of Product Innovation’s day to explore what the A350-900ULR and their new business class means for an airline that continues to innovate. Yung Han Ng explains how the airline puts the passenger experience first, and instead of looking to competitors, looks to their own product, and…
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As of July 1st, Air France passengers in their Premium Economy or Business Class cabins will experience brand new amenity kits. These funky and fresh designs will be available for 6 months on all long-haul flights. In premium economy, the kits feature a sporty, young tie string bag, that wouldn’t be amiss on sister airline…
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Our recent experience with Turkish Airlines shows it has the fundamental ingredients for a leading passenger experience, however with just a few small tweaks, the airline could have the perfect recipe. Sat in their existing ‘Lounge Istanbul‘ we conduct an exclusive interview with Arif Ali Gezmisoglu, Turkish Airlines’ Customer Experience Manager, finding out that the…
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Have you ever wondered what involvement the airline alliance has in the design language adopted by their airlines? With the rise the alliance-friendly terminal, such as Heathrow’s Terminal 2, we talk to Julie Murphy, Star Alliance’s Chair in the UK about design and customer experience. Thanks for taking the time to speak with us, can…
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Our Regular UK followers might take great pleasure in the news that Philippine Airlines will be introducing it’s flagship 777-300ER aircraft on the Manila-London route, replacing the older A340 product that’s been operating the past few years. Originally penned to star flying in December, the date has been moved forward to September 19th 2017, meaning…
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Recently the ME3, Emirates, Etihad and Qatar have all garnered attention for their differing stances on their lucrative premium passengers. While Etihad has taken the stance of appealing to all classes especially economy, Emirates is going to try to lure First Class passengers with a new First Class cabin in November, and Qatar seeks to…
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While Business Class and First Class seats can flaunt a wealth of bolt-ons and differences from their competitors – from sliding doors to fully flat beds – the sheer scale and economics of the economy cabins means that the product cannot really change very far from the product set we’ve seen in the skies for…
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Not to be outdone by their counterparts, Emirates launched new amenity kits and loungewear for their premium passengers at the end of December. The expansive collection of amenities include First Class lounge wear, luxury blankets, skincare from VOYA and a new range of amenity kits from their long-standing partnership with Bulgari. As well as new plush,…
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The latest addition to a wave of updates to Qatar Airways, the carrier has launched newly-designed sleeper suits, bespoke for First Class passengers, individually styled for men and women. Designed by UK based The White Company, the men’s sleeper suit is designed in a charcoal grey marl, and the women’s in a contemporary, mid-grey, both are made…
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