This year there have been many new lounges appearing around the world. Each offering a unique level of luxury and identity that has meant a broad and interesting collection of spaces in a variety of spaces. Excellent spaces that didn’t make the list, but should still be commended, include Virgin America’s ‘The Loft‘ in LAX,…
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British Airways, whose travel spas are run by well known brand Elemis, are undergoing a refurb and will have a new look, just in time for Christmas. The refurbished Terminal 5 spa will now offer state-of-the-art massage chairs, which will offer additional massage therapy, whilst the real therapists can focus on the passengers hands, feet…
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We are slightly taken aback by Transaero’s latest announcement regarding the cabin offerings on their six new 737-800 aircraft. Transaero, a Russian carrier, that was fairly unheard of until a few years ago, was recently awarded by SkyTrax “Most Improved Airline In the World” and by the looks of things, quite rightly so. In what…
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It’s fairly well considered that being ‘green’, no matter how it’s marketed isn’t really a sexy subject manner. However, our friends, Virgin Atlantic have actually made a step in the right direction in making the notion of being green a cool concept. Some interesting figures have just come out, whereby the airline has revealed that it…
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Leisure travel operator, Thomas Cook, have launched their latest logo which will be rolled out throughout the group to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The ‘Sunny Heart’ is being rolled out from today, and will replace the current ‘Globe’ in the Group’s websites, international stores, the airline fleet…
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Starting our series of competitive routes around the world, we are breaking down the details of what each airline has to offer to help you find the perfect airline for you for your trip. To start with, we are looking at Los Angeles to London Heathrow. In this post we are looking at the business…
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Whilst Virgin Atlantic has been seen as a forward thinking leader in the airline field (although now with a wealth of other airlines also in the same field) it seems a nod to a bit of nostalgia is on the cards for their uniforms, which we announced a few months ago, are now designed by…
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Virgin Atlantic announced today they were going to launch a new uniform for the 7,500 staff that wear the Virgin brand, designed by British designer Dame Vivienne Westwood. The collaboration between the two British brands is a long-term partnership which will see a total re-design of the uniform across all areas. With original design and sustainability…
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As part of our plan to talk to some of the leaders in aviation branding, thedesignair.net take 5 minutes out of Frank Mertens’ busy schedule to talk about the immediate future of the UK’s much admired bmi regional airline. Hi Frank, thanks for taking time to talk to us, firstly what is your background and…
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“…and the killer is… [blank screen]” annoying when that happens isn’t it? Not any more! Virgin Atlantic today announced they have now switched on their inflight entertainment from gate to gate, meaning that a passenger can watch an estimated extra two hours per flight. Whilst other carriers around the world have already got this system…
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British Airways have now got their first painted Airbus A380. This does herald the start of a new era for BA and sits with it’s previous few years of updating its fleet. Whilst eyes are keenly fixed on what the experience will be aboard the legacy carrier’s latest new toy, we are keenly looking at…
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thedesignair.net interview with Simon Lloyd Marketing Director, Virgin Atlantic I was lucky enough to grab some time between meetings with a very busy Simon Lloyd, Marketing Director for Virgin Atlantic on the VS045 headed to New York. After sipping on some champagne and savouring a brilliant burger in the ever award winning Clubhouse in Terminal…
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British Airways today announced that booking has commenced for flights to Hong Kong and Los Angeles onboard their new flagship, the Airbus A380. Los Angeles will be available to book for flights commencing October 15th, and Hong Kong will commence operations on November 15th, both this year. The routes were widely expected, and fit the…
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As JAL announced today that they were launching the JAL 777 ‘Sky Suite’ interior on their New York route as of May this year, we thought we would take a look at the new product that has already been rolled out on the London route as of January 2013. JAL has always been a solid…
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Well, It’s official, and whilst we are awaiting images of the actual product itself, the end of the month will bring the launch of Virgin Atlantic‘s newly nicknamed ‘Little Red’ domestic services. The 26 daily flights, whilst a smaller proposition compared to BA‘s offerings (if you include London City Airport flights) will offer an array…
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This week, British Airways have joined KLM in charging for hold luggage, following suit of the low cost revolution running through the rest of Europe, and have now created fares that exclude hold baggage (on certain routes), making fares cheaper and more competitive against the major low cost carriers. Sadly now, the defined lines in…
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BA was proudly holding onto ‘positive’ advert of the year for the UK with it’s ‘Born to Fly’ campaign at the beginning of the year but Virgin Atlantic have just released an epic advert that really does go above and beyond the expectations of their customers. Enjoy the video below. Let us know what you…
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Virgin Atlantic have now finished their £100million upgrade of their Upper Class Experience, with the launch of their final renovation of the clubhouses, the Newark Lounge. Pieced together by the same creatives, Slade Architecture, that made the JFK Clubhouse, which ranked Number 2 in our Top 10 Lounges 2012, this clubhouse is leaps and bounds…
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This month we feature our Top 10 Lounges 2012. Competition is getting tough, as lounges are constantly improving year on year, but our selections are based on product offering, design aesthetic, unique offerings and synergy with the respective airline’s brand. Let’s commence with Number 10… 10. Emirates First Class Lounge, Dubai (DXB) A wine…
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No.1 Traveller, which has been running for over 6 years now launches it’s brand new lounge tomorrow as we mentioned back in July. Opening 31st October, this is no scary affair. A wonderfully appointed 4,500 sq.ft lounge, as designed by Inside Out Architecture is exactly what the expanding-and-dramatically-improving Birmingham Airport needs. A double story lounge,…
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Sunday, 28th October 2012 marked a chapter in bmi‘s ever changing name and product, as it took flight as a new entity ‘bmi regional‘. Based on the existing bmi regional network, the airline; once an subsidiary of the main carrier bmi; was bought up by a consortium whilst the bmi brand was being broken down…
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Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the Olympics has produced some great adverts, and has been very clever in its marketing strategy in 2012.…
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As promised, here at DesignAir we evaluated airlines around the world to compile our definitive Top 10 list of Cool Airline Brands. Let us know if you agree, whether you think we’ve missed one, or what your top 10 would be at the bottom of the page! 10. Southwest Southwest Airlines could be seen as a…
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Virgin Atlantic managed to top the polls in the CoolBrands List. The CoolBrands List has been running for 11 years and has featured the sexy red airline rather a lot. Sir Richard Branson’s airline was one of only two airlines to place, along with British Airways, However Virgin Atlantic placed 8th coolest brand in the…
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There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics. This move to nostalgia is quite common now, as coming out of a recession its…
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It seems the long-gone era of glamorous travel is fast diminishing, due to technological advances in the industry. Passengers are losing their connection to the airlines that they fly with, airlines are losing the communication points they used to have. ‘Tea? Coffee?” might be the only two words that a passenger could hear from their…
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Today, 09 September 2012, marks the news of one of the industry’s most influential CEOs stepping down from his position as CEO of Virgin Atlantic. Steve Ridgeway started his career with Virgin Atlantic in 1989 when he was appointed Managing Director of the industry’s first automated frequent flyer programme, Virgin Freeway. In 1994, he was…
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Raising the question ‘Will we ever learn?’ Hong Kong Airlines seems to have dropped it’s premium flights between Hong Kong and London Gatwick, only months after starting them. Add this to the recent news that the all-business class Singapore Airlines flights between Singapore and JFK now offer economy seating in them to bolster yields as…
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Birmingham airport will be the home to a new luxury lounge, created by the super cool business lounge experts ‘No.1 Traveller‘. In October this year they will be bringing their brand of super cool relaxation and comfort to the ever expanding international airport in the Midlands of England. This is No.1 Traveller’s first lounge outside…
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British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…
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