IAG New Airline ‘Level’ Actively Targets Millenials

IAG launched its new airline yesterday. Called ‘Level’ the airline will be based in Barcelona, also home to IAG partner airline, Vueling. The announcement showcased the new interiors, brand positioning and livery. Level’s brand language approaches younger, more inquisitive travellers that have possibly been restricted by cost of long-haul travel. The visual palette reflects an…

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The Future Of Personal Travel, Designed By Italdesign And Airbus

Yesterday saw the joint launch of a new modular passenger transport concept from Airbus and Italdesign at Geneva’s 87th International Motor Show. ‘Pop.Up’ – as it has been dubbed – is a fully electric, zero emission concept vehicle system designed to relieve traffic congestion in crowded megacities. “Pop.Up envisages a modular system for multi-modal transportation that makes…

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Hornall Anderson Create Must See Airbus Experience

Hornall Anderson (the same creative force that brought us the Alaska rebrand) has partnered with Airbus Group to design a brand new experience center. Located in the heart of the capitol district in Washington, DC, the center was created to showcase their industry leading products and demonstrate how Airbus is working to shape the future…

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First Singapore Airlines A350 Delivered

3rd March saw the arrival of Singapore Airlines‘ new A350 airframe to Changi airport. Aviation fans celebrating the arrival which pulled onto stand with a traditional water cannon salute. But the first of 67 A350’s for the carrier signals more than just the arrival of a new aircraft, it’s about renewing the airline’s fleet with some of…

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Garuda Indonesia Appoints JPA Design To Create New Business And Economy Interiors

Garuda Indonesia has appointed International transport design specialist, JPA Design to create its new aircraft cabin interiors as the airline expands its fleet and builds on its reputation as a world-class carrier. The same design agency that created the DoveTail business class seat (as shown above) and recently Singapore Airlines new Premium Economy Class seat. Garuda’s new…

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Singapore Airlines Order A350 ULR To Restart Flights To US

Move over Emirates and Panama City, there’s a new ultra-long-haul flight on the horizon. Announced yesterday, Singapore Airlines has signed an agreement to be the launch customer for a new ultra-long-range variant of the Airbus A350 aircraft, enabling the resumption of non-stop flights between Singapore and the United States replacing the carrier’s older A340-500 services that…

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Alitalia Offer Further Improvements And New Routes

Alitalia today announced further improvements to their new international product, as well as improvements to their short-haul products and a variety of other touch points. As part of their turn around plan to turn to profit in 2017, the carrier also announced two new long haul destinations for 2016, including Santiago, Chile and Mexico City.…

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From Shoeboxes To Onboard Showers

Last week brought the news of two completely contrasting flying experiences, showcasing the increasing divide found between the premium and economy classes. Whilst Emirates unveiled its highly anticipated television commercial featuring Hollywood actress, director and producer Jennifer Aniston, news also came out of a new seating concept that will pack in even more passengers to an…

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Cebu Pacific Introduce New Brand Image

As of yesterday, Cebu Pacific started introducing a refreshed brand image, which will cover all of its brand touch points, including a livery during a progressive roll out. Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky and sun. “We have always prioritized building an extensive…

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Singapore Airlines Plan On Celebrating SG50 In Style

You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…

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TRIP REPORT: Etihad A380 Business Class February 2015

Flight: EY12 Aircraft Type: A380 Class: Business “Studios”  Route: LHR-AUH Flight time: 6:40 Seat: 12E Date: Februrary 2015 http://www.etihad.com Best for: Savvy one-stop travellers who want one of the very best products in the skies The crowd: Mainly international travellers, less UAE based passengers than its rivals. Business or pleasure: Definitely both, however the creature comforts far outweigh the excellent connectivity found onboard. Routes: Etihad fly to…

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The Devil Is In The Detail

By Marisa Garcia | Engineers at Airbus’ A320 Family paint shop in Hamburg, Germany, just developed a unique methodology to radically improve the creative options available to airlines and brand managers by making it possible to directly print livery on the fuselage using inkjet printers–resulting in a faster and more efficient painting process which also allows…

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