Air New Zealand has launched a new uniform collection designed by Emilia Wickstead in partnership with tā moko artist Te Rangitu Netana, blending craftsmanship and cultural storytelling. The designs prioritize identity, inclusivity, and heritage, featuring handcrafted patterns and thoughtful motifs, marking a significant shift in the airline’s branding approach.
Read More
SAS is introducing a new uniform for its 9,000 staff, blending Scandinavian traditions with modern design. The update aims to reflect a contemporary airline identity while emphasizing professionalism, safety, and inclusivity. Designed primarily in-house, the uniforms feature gender-neutral options and welcome personal expression, marking a significant cultural shift for SAS.
Read More
Saudia has just announced the rollout of its new cabin crew uniforms, featuring a “refined, new take on the attire” designed for all members of the hospitality team onboard. Saudia began the preview of the new uniform on the airline’s Paris Charles de Gaulle and London Heathrow routes, with plans to add the rest of…
Read More
Yesterday saw the launch of Oman Air’s latest cabin crew uniform, which brings the airline’s brand image even closer to perfection. As part of the Oman Air brand evolution which saw the first major product enhancement through the introduction of its new First Class cabin last year on its newly delivered Boeing 787-9 with interiors by…
Read More
Nope, this isn’t the press shot from the latest Star Trek franchise, these are the new threads that will adorn 70,000 employees across United’s operations. The new designs follow last year’s announcement of their new partnerships with Tracy Reese, Brooks Brothers and Carhartt. Focusing on high quality fabrics, improved breathability and overall enhanced fit, United’s…
Read More
Turkish Airlines continues to impress us. We are experiencing a new dawn at the airline, which already carries well over 65million passengers per annum. Today saw the reveal of the airline’s new uniform which replaces the somewhat-dated previous threads which were sadly never going to turn heads. Instead this new collection from Milan-based Haute Couturier Ettore…
Read More
Sichuan Airlines, based in Chengdu has launched a brand new bold uniform, designed to embrace both ‘enthusiasm and calmness’. The 7th incarnation of the uniform comes just in time for their new A350 which arrived today signalling a new era for the carrier including (what seem to be) all-aisle-access Zodiac Aerospace Cirrus business class seats.…
Read More
It seems like no one has told Alitalia that the airline is struggling financially, as they launch a new collection of uniforms by Alberta Ferretti, replacing the gorgeous, yet apparently uncomfortable outfits launched in 2016 by Ettore Bilotta. We are thrilled that the airline has boldly continued to invest in the product during a fairly…
Read More
Friday saw Alaska Airlines and fashion designer Luly Yang debut a modern, West Coast-inspired, custom-designed uniform collection. The collection features over 90 garments and accessories for the airline’s thousands of employees. The design, which has been more than two years in the making, will clad no less than 19,000 Alaska, Virgin America and Horizon Air employees,…
Read More
Metro carrier flydubai has just rolled out a new uniform after nine years of its initial navy and sand coloured uniform design. The new design will be worn by more than 2,500 staff including pilots, cabin crew, ground crew, training, engineering and maintenance staff. The roll out coincides with the introduction of the airline’s first…
Read More
Delta and leading New York fashion designer Zac Posen together unveiled an exclusive uniform collection today, which will be rolled out to more than 60,000 of the airline’s frontline employees including customer service agents, flight attendants, ramp agents and technicians. From the Delta Hub, the airline states the uniforms combine “bold color palettes and classic styles, while…
Read More
Yesterday American Airlines saw 70,000 of their front line staff wear the airline’s new uniform for the very first time in a global unveiling. Replacing the previous decade-old threads, the latest designs will align the staff with the ‘new’ American brand. Designed by the involvement of staff across the airline, the new threads have been well…
Read More
We are in love. It’s official. Alitalia’s new uniforms which were revealed yesterday in Rome epitomise the JetSet era nostalgia that airlines around the world are trying to recapture, but done with an iconic Italian twist that screams style and glamour. Designed by Ettore Bilotta, a Milan based haute couturier, the striking new look has been designed…
Read More
Starting this month passengers on XiamenAir may notice they are being served by cabin crew wearing entirely new threads. The new uniforms for men will join the women’s uniforms that were launched May last year. Designed by famous Taiwanese fashion designer Jamei Chen, the new male uniforms for include off tailored silhouettes that hark back to the JetSet…
Read More
The Streets of Hong Kong have just got a little bit snappier today. Hong Kong-based HK Express launched its new uniform for cabin crew designed by LIFT Strategic Design, which also created the airline’s brand and cabin interior. In a shift from the normal buzz of employing a fashion designer to create the uniforms for…
Read More
Vietnam Airlines has officially launched its new corporate identity as part of its ‘four-star service upgrade.’ The brand launch coincides with their rollout of brand new B787-9 Dreamliner and A350-900 XWB aircraft and marks a major leap forward in the flag carrier’s plans to establish itself as one of Asia’s premier airlines by 2020. Whilst the…
Read More
Spanish Low-Cost Metro carrier Vueling has brought bright new threads to the skies this summer, 11 years after it first launched. Vueling’s ‘innovative spirit and constant evolution’ are reflected in the new uniforms to be worn by the more than 2,000 cabin attendants employed by the airline. The idea behind the redesign project, which took…
Read More
No, Starfleet Academy hasn’t just done a flash mob. China Airlines has just introduced a brand new uniform, which replaces its softer pastel-coloured uniforms that have been synonymous with the Taiwanese carrier for many years now. The new look, designed by Oscar-nominee costume designer William Chang, features bold colour blocks in sharp contrast–such as red and violet…
Read More
Etihad Airways had a big day today, inviting media and VIPs to see the real interiors of both A380 and 787. To coincide with the reveal, the airline showcased its much anticipated new uniforms at a spectacular show in Abu Dhabi, “paving the way for a new age of glamorous and sophisticated flying,” according to Etihad.…
Read More
Celebrating 14 years, JetBlue launched their brand new Mint product last weekend. Alongside the launch of the new transcontinental flat bed service, the airline revealed their brand new uniform refresh. The dark blue silhouettes trimmed with bright orange elements bring a bright, contemporary and sophisticated flourish to the new-look airline. “While airline uniforms are constructed for…
Read More