ANA launches ‘THE Room FX’ for 787 fleet

ANA is redefining business-class comfort with its new THE Room FX, a design evolution that replaces traditional seat recline with a multi-postural seating system. This innovative approach offers greater space and refined passenger experience, focusing on usability and sensory comfort. Rollout begins in 2026, emphasizing ANA’s commitment to premium airline innovation.

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LATAM continues to evolve its fleet with ‘suite’ upgrades to some of its 787’s

In order to continue improving its fleet and the onboard experience for passengers, LATAM announced that starting in September, it will begin a refurbishment process for 24 of its Boeing 787 aircraft, with a total investment of US$360m, completely upgrading the cabin interiors with new seats, onboard entertainment, and design enhancements. However instead of kitting…

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Could Caon Design Office and Woolmark have created the future of First Class Suites with Modulo?

Sometimes we see concepts that are so far fetched come across our desks here at TheDesignAir that we know they just simply won’t take flight, but the latest concept that has landed here has certainly piqued our interest. Brought to life by David Caon’s design studio (the very same designer who has his fingerprint all…

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JPA’s Airtek seat finds a home in Cathay’s future fleet

It seems like Cathay has just opened the lid of the business class of its future 777 fleet today with a teaser video, which will replace the existing Super Diamond and Cirrus Business Class seat that is found across the long-haul widebodied fleet of today. Interestingly, there hasn’t been a lot of detail around the…

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Flydubai launches new business class seats, but is something missing?

At the Arabian Travel Market at the end of May, flydubai, the Dubai-based carrier, unveiled its latest premium business class seat, offering passengers added comfort, privacy and an exceptional onboard experience. It’s actually the third business class seat revealed by the carrier in almost as many years which vary from staggered recliner seats to fully…

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Has the era of revolution ended? Long live evolution

Let’s face it, airline cabins are becoming more and more familiar, the day of being surprised when walking onboard is almost over. The era of innovation that saw all-aisle access, private suites, and fully flat beds in business class – which first blossomed some twenty years ago – has seemingly settled into a plateau that…

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Vantage DUO looks to upgrade the regional First Class proposition

With some 6000+ narrow-body and regional jets in the US alone, there is a huge market for ‘domestic First Class’ still, and competition is heating up at the front of the plane. Delta has just shown off its new First Class product, first announced in 2020, and the MiQ seats are starting to become commonplace…

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The world of narrow-bodied cabin design is getting… Elevated

As the world of wide-bodied cabin & seat design has reached a critical plateau, all eyes are turning to the new narrow-bodied long-haul market which will become an increasingly important part of point-to-point long-haul strategy in the months and years ahead. While the ‘Jet Set Era’ offered transcontinental flights on narrow-body aircraft decades ago, it…

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Air China’s A350 to be launch customer of new Recaro ‘Suites’

Air China has just announced it will bring a brand new Business Class seat to 10 of its A350s. While the carrier has a diverse selection of business class seats depending on which aircraft you are travelling on – the latest A350 seats might not be the most spacious, but they might just be the…

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Jiatai bring new Economy and Business Class seats to the industry in partnership with Factorydesign

AVIC Cabin Services is more than just AIM altitude and Thompson Aero Seating, however those will be more familiar names than Jiatai. However, it’s one company and part of the group not to be overlooked. Jiatai’s new JT220B Business Class and JT220E Economy Class seats are a result of the company’s strategy, supported by ACS,…

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Could Ascent by Adient Aerospace climb the ranks?

Like many things in the aviation industry, there are always one or two major suppliers in most cases dominating the industry, whether its Boeing or Airbus, Rolls Royce or GE and within business class seats let’s face it, Collins Aerospace or Safran, but there are just as capable competitors on the fringe. Recaro and Thompson…

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Qatar Airways’ musical chair conundrum

Qatar Airways is seen as one of the ‘true’ Five Star airlines in the world and it has worked hard over the past decade to position itself as a true luxury carrier. At the heart of its recent efforts is the airline’s QSuite, a Flagship product that only a few carriers have managed to surpass…

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JPA Design and Williams Advanced Engineering’s ‘Airtek’ seat signals shift to smarter design thinking

A little while ago, JPA Design announced a new type of Business Class seat, which on the surface may look like just another seat, but thanks to its partnership with Williams Advanced Engineering and SWS, the skin-deep appearance is anything but. Not only does the product learn from current design trends, it embraces lightweight technology,…

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Geven and Priestmangoode join forces on next generation of seats

Geven is working with UK design agency PriestmanGoode on a new family of next-generation aircraft seats. This isn’t the first time the two companies have crossed paths. In fact, Geven’s Comoda AQ seats (the same product found in recently delivered Uganda Airlines’ A330 premium economy) were the same hard product in Priestmangoode’s South African Airlines short-haul…

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Access all areas. Factorydesign creates show-stopping hybrid all-aisle-access business class seat for narrow bodies

Hot on the heels of its Vantage Solo design (now being manufactured by Thompson Aero Seating), London-based Factorydesign has revealed details about its mid-market hybrid business class seat for narrow body long-haul aircraft. Trying to navigate the economics and ergonomics of a premium product on a narrow body aircraft proves one of the most difficult…

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British Airways adds doors to First, but is it enough?

British Airways’ recent upgrade to its Club World with the new Club World Suite has given the carrier a bit of a conundrum. As the airline has started the retrofit of its fleet with the new Business Class product, it’s left the First Class cabin, even the latest incarnation offering very little difference on paper.…

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Stelia’s new Opera narrow body seat might not look a game changer, but it’s a clever evolution

Stelia’s new ‘Opera’ seat has just entered the market, specifically for narrow-body single-aisle cabins. This new “Full Flat, Full Access, Full Privacy” Business Class seat claims it offers the highest standard wide-body comfort on single-aisle. Now you might be like, ‘hang on, I’ve seen reverse herringbone seats on single-aisle aircraft before, such as American Airlines…

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Don’t put your feet up. Why airlines still have to invest in design, especially now

Unless you’ve had your head under a rock, you might have noticed that airlines are struggling to survive right now. Their entire model is based on free movement between destinations, a right that has since been rescinded by the global governments who are trying to get a grip on the pandemic. As such, airlines are…

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Factorydesign creates innovative social distancing screen that could also have demand outside of a Covid-19 world

While WHO’s recommendation to reduce the spread of a virus is through the alteration of passenger behaviour and that actually aircraft – with their HEPA filtration and regular cleaning – are relatively clean already; there’s still passenger perception to overcome which is sometimes deeply rooted in emotional based reasoning rather than scientifically proven facts. It’s…

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Interspace, the new seat by New Territory & Universal Movement challenges the usual premium economy proposition, but is it ever going to take off?

London-based creative firm New Territory has just revealed details of its new spin-off company ‘Universal Movement’ to address the lack of innovation within high density seating on aircrafts and in other transportation environments. Universal Movement’s launch includes the announcement of its first project, Interspace, an innovative approach to the traditional airline seat which utilises a…

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Austrian launches interactive seat map booking function

Austrian Airlines has just launched an innovative 3D Seatmap as part of the booking process. While the technology is nothing new, the ability to use the platform as part of the booking and seat selection process, is.  From now on, Austrian Airlines passengers on flights operated by a Boeing 777 aircraft can virtually discover their favorite…

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Acumen helps deliver JetBlue’s new A321neo

Last week saw JetBlue, alongside its official design partner, Acumen Design Associates, unveil the latest cabin interior design for the airline’s new A321neo aircraft. The aircraft is already servicing the New York JFK to Fort Lauderdale route and will eventually serve two new international routes for JetBlue: New York JFK to Guayaquil, Ecuador, and New…

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The Versa Seat By Safran Might Appear Familiar But It’s A Whole Different Breed

At first glance the new Versa seat by Safran might look like most other reverse herringbone seats, in fact, most will probably mistake it for the Cirrus seat, which occupies the same seat universe. However, airlines can rejoice, as this is a new enhanced generation of herringbone, state-of-the-art long haul business class seat. This totally new…

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Joon Launches ‘Cosy Joon’, A New Family Travel Experience

Joon, the millennial airline by Air France has just launched a new hybrid economy product that will be music to young family’s ears. Four rows of the economy cabin will now be fitted with pairs of seats that can be converted in to beds for kids. This is almost the same as the Sky Couch…

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Virgin Atlantic Renovate Their A330-200s To Align With The Rest Of The Fleet

Virgin Atlantic has unveiled brand new interiors for its fleet of A330- 200 aircraft. These ex-Air Berlin planes will be retrofitted throughout with the airline’s famous Premium Economy cabin, along with a refreshed new look and feel for Upper Class and updated look for Economy. While all eyes will be firmly rooted in Virgin Atlantic’s…

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KLM To Introduce Brand New JAMCO Business Class Seats To Their 787-10s

KLM Royal Dutch Airlines will be the first airline to introduce JAMCO’s new Venture Business Class seats for eight Boeing 787-10 Dreamliner aircraft, which will start flying for the airline next year. The seats may not look that different from the current 787-9 aircraft that KLM flies, however there are some substantial benefits from opting…

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Oman Air First Airline To Receive ‘Air Rest’ Business Class Seats

Rockwell Collins used AIX as an opportunity to launch its brand new narrow body business class seat type dubbed ‘Air Rest.’ The seat is actually already flying, and can be found exclusively on Oman Air’s 737 MAX aircraft. Initial deliveries for a total of 30 aircraft recently began and will continue through 2022. This seat, which…

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Lufthansa Shows Off New 777-9 Business Class, To Launch In 2020

2020 will see a new type of business class seat join Lufthansa’s fleet. Last week Lufthansa revealed its brand-new Business Class product that will be available with the roll-out of the Boeing 777-9. The new seat might look familiar, as it shares a lot of similarities with Acumen’s Optima seat design, which can also be found…

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Thompson Vantage Solo Offers A New Herringbone Option For Narrow-bodies

Thompson Aero Seating have recently added another seat design to its famous and well-established Vantage range. Based on an original concept from Factorydesign, the seat was designed specifically for the single-aisle market, the new seat. Called the Vantage Solo, manages to provide all-aisle access fully-flat beds at a competitive 33″ seat pitch. The seat uses…

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Iberia Reveal New Premium Cabin Economy In Time For The Summer

Yesterday saw the reveal of Iberia’s first A340-600 retrofitted with a brand new premium economy cabin. Announced back in October last year, the new cabin brought it in line with their fellow IAG partner British Airways, now offering three similar cabins instead of just two. Starting in May, the new cabins will be found on flight…

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