Alaska Absorbs Virgin America Brand

Alaska Airlines have just announced that they will form a combined carrier, as the company solidifies its status as the West Coast’s premier airline. While sadly the Virgin America brand will be absorbed by Alaska Airlines, the partnership seems to have rubbed off on the longer-lasting of the two carriers. There’s still a good amount…

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How Do You Bring Together Two Different Brands? You Celebrate Differences.

When Alaska and Virgin America, finally got the green light to merge, it gave rise to a lot of confused brand loyal travellers not knowing what the merger would mean. So Hornall Anderson stepped in to help explain how the different brands would work together through the transition, and work in partnership with Alaska Air for…

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The Best Of The Best In 2015 – TheDesignAir’s Round-up Of The Year

2015 has been an impressive year with many carriers taking advantage of the lowered oil prices to invest heavily into their passenger experience both on the ground and in the air. We take a look at the best carriers around the world that have caught our attention this year. We offer a retrospective of the…

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TheDesignAir’s Top 10 Economy Classes 2015

We are pleased to announce our Top 10 economy classes for 2015. The last 18 months have changed the landscape for economy class travel, with passengers around the world benefiting from new aircraft, new products and increased inflight entertainment options. While there are some new entrants into our list this year, the competition was tougher than ever, due to an increasingly…

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TheDesignAir’s Top 10 Cool Airline Brands 2015

This month TheDesignAir takes a look at everything that airlines should be. Airlines we want to travel with, and are going above and beyond to create something truly unique in the sky. Our judges have voted and, interestingly, our top 10 all fit within just a 6 percent margin, and, yet again, we haven’t been able to just fit in 10…

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Virgin America’s New Beta Site Makes Booking Fun And Easy

No surprises here; we love good design. And when Virgin America‘s current site was launched it was a nice refreshing change from the norm, however the ever-evolving look of the web meant it was only time until a redesign was on the cards. Instead of waiting for the site to look outdated, they decided to do a spring clean…

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TheDesignAir’s Top 10 International Business Classes 2014

Our TheDesignAir Top 10 lists have undergone a revamp in 2014, and to aid transparency, our top 10 airlines will now have their rating out of 100 shown, as voted for and calculated by our judging panel. What is interesting for our Top 10 International business classes 2014 is the wide ranging percentage scores within the top…

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Three Airline Videos Taking The Internet By Storm This Week

We love a bit of online viral marketing, and three airlines this week have really taken the internet by storm. If you have been living under a stone for the last few days, here’s a catch up for you to take your dinner party conversation to a whole new level. The three airlines in question…

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TheDesignAir Top 10 Airline Uniforms Of 2013

Here at Thedesignair we have been watching the recent trend over the past few months of new uniforms being launched around the world, from China Eastern to Virgin Atlantic, new threads have become the new norm, lifting the inflight product and refreshing the cabin look and feel, whilst also (hopefully) making the cabin crew a…

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TheDesignAir Top 10 Economy Classes Of 2013

We are pleased to announce our Top 10 economy classes for 2013. We have scoured the world for airlines that have really shown us something truly special. Whilst many airlines didn’t make the list, we’d like to state that generally over the past 12 months, we have seen airlines around the world innovate and renovate…

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Virgin Atlantic Announce Inflight Entertainment As Soon As You Sit Down

“…and the killer is… [blank screen]” annoying when that happens isn’t it? Not any more! Virgin Atlantic today announced they have now switched on their inflight entertainment from gate to gate, meaning that a passenger can watch an estimated extra two hours per flight. Whilst other carriers around the world have already got this system…

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Virgin America Launch New Domestic Lounge At LAX Terminal 3

Virgin America have just announced the launch of ‘The Loft’, their LAX Lounge which has finally been opened in LAX’s Terminal 3. The Loft will be a pleasant change from the slightly drab terminal waiting area security side, and offers a contemporary eco-friendly, if not a little sparse environment to relax before boarding your flight.…

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Delta Launch New Website

The Delta website has always been better in many ways from its competitors, such as American or United. They have offered a clean contemporary look and design to their site for a while, and this reincarnation is no different. We have to say, it’s a truly good look to the site, which isn’t just skin…

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REPORT: Could This Be The Birth Of A New Clubhouse?

Air New Zealand has recently announced it will leave Terminal 2 at LAX to move to the TBIT terminal to sit with its Star Alliance partners. This is great news for Air New Zealand, allowing them the opportunity to design a brand new, modern lounge in the terminal, that will be used by its Star…

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TheDesignAir Top 10 Cool Airline Brands 2012

As promised, here at DesignAir we evaluated airlines around the world to compile our definitive Top 10 list of Cool Airline Brands. Let us know if you agree, whether you think we’ve missed one, or what your top 10 would be at the bottom of the page!   10. Southwest Southwest Airlines could be seen as a…

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We’re In Love With ‘Romantic’ Virgin Australia

Streuth! It’s hard not to report about the Virgin group of airlines right now, as they just keep on doing things right. We, here at TheDesignAir love this brand new commercial from Virgin Australia. Turn up your speakers, sit back and enjoy! Slick, clean, and super retro, they are really trying to hark back to the…

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Southwest Airlines Launch New Uniform

Southwest Airlines has always been seen as a fun-loving airline, with many people loving their light-hearted and easy going nature. Individual safety messages and character is encouraged to create a warm environment to put their passengers at ease. However, their latest incarnation of the female outfit, couldn’t be anything further from fun if it tried.…

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Passenger Choice Award Winners 2012

No real surprises that Virgin America sweeped the board, hosted in their home state, at the Passenger Choice Awards 2012 yesterday in Long Beach California (September 17th), pulling in a whopping 4 awards, encompassing Overall Passenger Experience (Up to 50 IFE equipped in fleet), Best in Region (Americas), Best User Interface and Best Cabin Ambiance.…

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REPORT: The Dying Art Of Airline Customer Interaction

It seems the long-gone era of glamorous travel is fast diminishing, due to technological advances in the industry. Passengers are losing their connection to the airlines that they fly with, airlines are losing the communication points they used to have. ‘Tea? Coffee?” might be the only two words that a passenger could hear from their…

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Behind The Scenes At Virgin America’s New Uniform Project

So if you haven’t heard about the fairly radical new uniform for Virgin America, being launched across their fleet 8th August this year, here’s a cool behind the scenes look at their new uniform, designed by San Fran neighbours Banana Republic. It’s great to see the attention of detail that goes into the design of…

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Award Winning Virgin America High Fives Again

Swoon. It’s no real surprise that Virgin America kept it’s probably now rather weighty crown of Best Domestic Airline in the US this year, it’s 5th year in a row. For those of thinking ‘Fix! Fix!’ It’s hard to say it is, as this award is voted by readers of Travel and Leisure magazine, rather…

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Even More Opportunity To Use The New Virgin JFK Clubhouse

  Virgin Atlantic released today they are putting VS026/027 into service operating the ever popular NY-LON route from LHR to JFK. Commencing on 28th October, the fourth daily service between JFK and LHR offers the perfect excuse to try the new super cool JFK Clubhouse whilst either popping into Manhattan or gracing Bond Street in London for…

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