Cathay Pacificís newly launched Business Class male amenity kit for flights to Hong Kong

As part of Cathay Pacific‘s continued redevelopment and enhancement of their in-flight offering, the airline announced today the launch of their new business class amenity kit for flights to and from Hong Kong. In a move familiar around the world, the airline has partnered with a beauty house, this time featuring products from Jurlique, a renowned Australian natural skincare brand. Signature products such as Day Cream, Citrus Hand Cream and Lip Care Balm will be offered dependant on the flight and interestingly, the sex of the passenger. Also the direction of the flight alters the contents, with the Jurlique products changing dependant whether you travel to or from Hong Kong.

The airline has also continued their partnership with fashion brand agnès b., with whom Cathay Pacific has worked with since 2007. Cathay Pacific General Manager Product Toby Smith said: “We are very excited about this collaboration. Jurlique has been investing in natural skincare science for many years and we think they are a great fit with our brand and our desire to provide our passengers with the very best inflight experience.” This only reinforces why Cathay Pacific regularly feature in our Top 10 lists (and winning our Top 10 Business Classes for 2013)

Expect some familiar additions to the Jurlique products, the amenity kit also includes socks, an eyeshade, earplugs, a dental kit and a shoehorn (for male amenity kits only). We love the fact the disposable toothbrush and shoehorn are made mainly from corn starch and cellulose – biodegradable, recyclable materials that use fewer resources in the production process. We always salute an airline that thinks about the environment, no matter how small a difference.

This new amenity kit sits brilliantly alongside the year old premium economy kits from G.O.D. which we covered on last year, showcasing how the airline is constantly investing into it’s inflight products.

Do what we would do and book your business class trip on

Posted by:Jonny Clark

2 replies on “Cathay Launch Brand New Business Class Amenity Kits

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s