EL AL was never really seen as a design-led airline, but as we showcased recently, the carrier has recently pushed itself firmly in the right direction. The reveal of the 787-9 product which will be taking to the skies soon demonstrates EL AL’s determination to be taken seriously. Working with EL AL, London based PriestmanGoode…
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Icelandair have introduced a pretty ‘cool’ aircraft to celebrate their 80th year flying. The 757-200, which took 2500 man-hours to paint, is named after the largest glacier in the whole of Europe. Titled “Vatnajökull” (easy for us to say) the new livery will bring one of Iceland’s most famous landmarks across the carrier’s ever expanding…
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Today saw Hawaiian Airlines bring their latest livery and logo to the skies emblazened on a freshly-painted Boeing 717. The new livery has been painstakingly refreshed to bring the carrier’s Aloha spirit forward into the 21st century. Pualani (Flower of the Sky), the beloved icon of Hawaiian’s brand for more than four decades “continues to…
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Meet the world’s first Flying Honu. As part of ANA’s competition to design a special one off livery for their new A380, the winner has been selected to celebrate the Tokyo-Honolulu route that the aircraft will fly. The design will see the largest possible animal painted on a plane, far larger than the Alaska Airlines…
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As Air Canada’s revealed its new livery reveal, we raise the question, has the continuing trend of ‘Eurowhite’ liveries started to draw to a close? It was actually back in 1965 that Braniff International launched their ‘End of the plain plane’ advertising campaign – pointing out that their brightly coloured aircraft and Pucci uniforms were a unique selling…
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Today, in a simultaneous cross-country launch in Toronto, Montreal and Vancouver, Air Canada unveiled for its customers and employees a new livery inspired by Canada for its entire fleet, new uniforms for its employees, and a taste of some of the new onboard menu offerings that its customers can look forward to. “Air Canada’s new livery signals a pivotal inflection point in our…
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Air France saw the launch of its first 787-9 commercial flight between Paris CDG and London Heathrow today. TheDesignAir was invited to greet the aircraft in London this morning. We were also allowed to take a look around the new aircraft type for the carrier, that will eventually start to form its long haul product.…
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When Alaska and Virgin America, finally got the green light to merge, it gave rise to a lot of confused brand loyal travellers not knowing what the merger would mean. So Hornall Anderson stepped in to help explain how the different brands would work together through the transition, and work in partnership with Alaska Air for…
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Air Calédonie, the domestic airline of New Caledonia has just had a new ATR 72-600 delivered, this time sporting a brand new livery. You may not have heard of the South Pacific carrier, but its existed for over 60 years. Air Calédonie and ATR actually started a long-term partnership in 1986, when the first ATR 42…
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Qantas today revealed a new livery and brand image for the carrier. This is only the fifth time the iconic red-and-white ‘Roo’ tail of Qantas aircraft has been updated since it was first introduced in 1944. The last update was actually more recent than you might realise, as it was tweaked with the introduction of the Airbus A380 back…
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Part two of TheDesignAir’s exclusive series on the making of Cathay Dragon. Read Part One here. Cathay Pacific and newly branded Cathay Dragon’s synergies may seem completely obvious to passengers who have flown on both airlines. However to entice new customers to experience the two airlines, so similar and yet distinctly different brought a host of…
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For those who have an interest in Mexican archaeology and anthropology, you may get a little excited to see one of Mexico’s most famous deities adorning Aeromexico’s brand new 787-9. Named Quetzalcoatl, meaning “Feathered Serpent,” the new livery was the winning design from the carrier’s ‘Design in the Air’ competition. Taking an eye-watering nine days to…
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The aircraft that the new LATAM livery was truly “designed for” has been revealed in Toulouse yesterday. LATAM Airlines Group received its fourth Airbus A350 XWB but it is the first to bear the LATAM Airlines livery, alongside its smaller sibling the brand new A320 Neo. In December 2015, LATAM Airlines Group became the first airline…
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ANA announced today that it will reveal another new Star Wars themed aircraft to its fleet, adding to its three existing planes that have Star Wars characters as livery. The latest droid to grow wings is C-3PO, one of the only characters to be featured in every single Star Wars film so far. As part of the…
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KLM It may have happened a few weeks ago, but if you missed it, KLM recently revealed their “Orange Pride” aircraft. On one special 777-300ER, the well-known KLM Blue was replaced on half of the fuselage with the nations orange colour. The keel line running along the fuselage has also been adapted to reflect the nations…
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Yesterday saw the arrival of Cathay Pacific‘s first A350 in Hong Kong. When we saw a glimpse of the aircraft from the airport terminal, the new A350 shape was instantly recognisable, and to us signalled a new era for the carrier. Cathay have been working hard in the past two years, aligning two brands, opening…
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Today was the big reveal for LATAM, where new livery, full brand realisation, uniforms, airport signage and counter design were finally revealed to the public as well as a consolidated website (www.latam.com). Everything has been perfectly timed to coincide in May, with liveries, website and even new branded magazine for the combined carriers called Vamos all launching…
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Brussels Airlines has had a pretty eventful few weeks excluding the incidents at Brussels Airport. A new Magritte special livery, the launch of a new route to Toronto, and now a shiny red aircraft called ‘Trident’ to celebrate the Belgian national football team ‘The Red Devils.’ The aircraft features a collage of the national team…
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To celebrate the UEFA EURO 2016 tournament this summer, Turkish Airlines has unveiled yet another special livery aircraft, this time an A330-300 passenger aircraft . The plane just flew its maiden flight to Paris, where the final will be played out in July, and is just one component of Turkish Airlines’ marketing drive to excite fans ahead of this year’s tournament.…
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Unless you’ve been living under a rock, you are probably aware of the new Superman Vs. Batman movie currently out at the cinemas. The latest in the superhero movie franchise starring Ben Affleck and Henry Cavill as the two crimefighting men in capes. Also, the main partner of the movie is Turkish Airlines who cleverly…
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Monday 28th March 2016 marked the arrival of the Star Wars BB-8 ANA Jet in Los Angeles International Airport. The third and final of the three Star Wars Jets from ANA is a 777, painted in the colours of the newest droid to the Star Wars franchise, BB-8. Like the other Star Wars Jets by ANA,…
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Launched last month, TAM’s latest special livery celebrates Walt Disney World and is a kid’s dream. The 767-300, which has been flying to Orlando, may however be the last special livery for TAM, with the new LATAM livery scheduled to come into service in the next few months. However this livery is the first aircraft in…
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Today saw the unveiling of Brussels Airlines second special livery from a Belgian artistic icon. This time it was René Magritte whose likeness was brought to life on an A320 for the Belgian carrier. Following in the footsteps of Rackham, the Tintin aircraft that the Belgian airline unveiled last year, “Magritte” will grace the skies for an…
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Yesterday we announced that Dragonair was going to change its brand to Cathay Dragon in a bid to align itself with Cathay Pacific and while the general reaction has been similar to ours in thinking that the livery looks familiar to Qantas or Turkish Airlines (or at least from afar), we have taken a closer look…
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Cathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and Cathay Dragon brands, we will create a more seamless journey for customers, enabling us to…
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Alaska Airlines revealed a brand new look to an airline brand that has remained virtually unchanged for 25 years. The new refreshed look comes a couple of years after the airline refreshed it’s iconic wordmark to make it more legible, removing the strikethrough that the letter K created. The new brand was launched in a maintenance…
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2015 has been an impressive year with many carriers taking advantage of the lowered oil prices to invest heavily into their passenger experience both on the ground and in the air. We take a look at the best carriers around the world that have caught our attention this year. We offer a retrospective of the…
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The world went crazy this week as Star Wars Premiered in Los Angeles. Part of the action were ANA who’s partnership with the Star Wars franchise runs deep. The force certainly is strong with ANA. Japan’s largest airline shuttled the cast and crew of Lucasfilm’s Star Wars: The Force Awakens from the World Premiere in Hollywood on Monday…
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This may not be the most well-known airline internationally, but PNG Air certainly will be turning heads thanks to a new livery and brand developed by Principals Group, a brand strategy and identity company with offices in Sydney, Melbourne and Auckland. Launched this month in Port Moresby in Papua New Guinea (one of the most challenging…
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In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots of the Hawaiian Airlines Brand Sat in Hawaiian Airlines offices just on the edge of…
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