LATAM Finally Reveal New Livery And Brand Ethos. But Do We Love It?

Today was the big reveal for LATAM, where new livery, full brand realisation, uniforms, airport signage and counter design were finally revealed to the public as well as a consolidated website (www.latam.com). Everything has been perfectly timed to coincide in May, with liveries, website and even new branded magazine for the combined carriers called Vamos all launching…

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That’s One Red Devil By Brussels Airlines

Brussels Airlines has had a pretty eventful few weeks excluding the incidents at Brussels Airport. A new Magritte special livery, the launch of a new route to Toronto, and now a shiny red aircraft called ‘Trident’ to celebrate the Belgian national football team ‘The Red Devils.’ The aircraft features a collage of the national team…

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Turkish Airlines Launch Another Special Livery – For Euro 2016

To celebrate the UEFA EURO 2016 tournament this summer, Turkish Airlines has unveiled yet another special livery aircraft, this time an A330-300 passenger aircraft . The plane just flew its maiden flight to Paris, where the final will be played out in July, and is just one component of Turkish Airlines’ marketing drive to excite fans ahead of this year’s tournament.…

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Hawaiian Airlines Hint At Refreshed Brand, Livery And Uniforms In Exclusive Interview With TheDesignAir

In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots of the Hawaiian Airlines Brand Sat in Hawaiian Airlines offices just on the edge of…

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Cathay Pacific Reveal New Livery To Match New Brand

Cathay Pacific today revealed their long awaited livery, which features a few simple changes to radically change their aircraft’s appearance. Designed in collaboration with design firm Eight Partnership, this new look new livery will be progressively introduced onto all the aircraft in its fleet. The livery was showcased on one of the airline’s Boeing 777-300ER aircraft at a special…

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R2D2 Gets Some Friends Courtesy of ANA

“My parts are showing? Oh, my goodness.” Excellent news Jedis. Japan’s largest airline ANA announced that two more of its planes will be decorated with Star Wars characters as part of an agreement with The Walt Disney Company (Japan) Ltd. BB-8, a brand new character from Star Wars: The Force Awakens scheduled for theatrical release in December 2015, will be displayed on the…

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Vietnam Airlines Launch Refreshed Brand Image

Vietnam Airlines has officially launched its new corporate identity as part of its ‘four-star service upgrade.’ The brand launch coincides with their rollout of brand new B787-9 Dreamliner and A350-900 XWB aircraft and marks a major leap forward in the flag carrier’s plans to establish itself as one of Asia’s premier airlines by 2020. Whilst the…

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Gol Score Own-Gool

Brazilian carrier Gol recently announced their new brand image, refreshing a brand image that has lasted for 14 years. Whilst there is perhaps very little that has changed on the surface, the new logo with its repositioned silver ring element somehow now manages to spell ‘GOOL’ instead of Gol. This could be construed as brand…

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JAL’s Duffy The Disney Bear Livery

Written for TheDesignAir by Adam Ralston | Perhaps taking note of EVA Air’s popular and recently expanded Hello Kitty-themed aircraft and service, or from ANA’s recent Star Wars-themed 787-9 announcement, Japan Air Lines have tossed their hat in the fantasy livery ring once again with their domestic Duffy the Disney Bear 737-800 livery. Playing a relatively minor role in…

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Cebu Pacific Introduce New Brand Image

As of yesterday, Cebu Pacific started introducing a refreshed brand image, which will cover all of its brand touch points, including a livery during a progressive roll out. Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky and sun. “We have always prioritized building an extensive…

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Singapore Airlines Plan On Celebrating SG50 In Style

You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…

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