Turkish Airlines Superman Vs Batman Livery Is The Tip Of A Branding Iceberg

Unless you’ve been living under a rock, you are probably aware of the new Superman Vs. Batman movie currently out at the cinemas. The latest in the superhero movie franchise starring Ben Affleck and Henry Cavill as the two crimefighting men in capes. Also, the main partner of the movie is Turkish Airlines who cleverly…

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ANA’s BB-8 Jet Touches Down In A Land Far Far Away (Los Angeles)

Monday 28th March 2016 marked the arrival of the Star Wars BB-8 ANA Jet in Los Angeles International Airport. The third and final of the three Star Wars Jets from ANA is a 777, painted in the colours of the newest droid to the Star Wars franchise, BB-8. Like the other Star Wars Jets by ANA,…

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TAM’s 767 Disney Livery Could Be TAM’s Last Special Livery

Launched last month, TAM’s latest special livery celebrates Walt Disney World and is a kid’s dream. The 767-300, which has been flying to Orlando, may however be the last special livery for TAM, with the new LATAM livery scheduled to come into service in the next few months. However this livery is the first aircraft in…

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Brussels Airlines Brings Magritte To The Surrealist Skies

Today saw the unveiling of Brussels Airlines second special livery from a Belgian artistic icon. This time it was René Magritte whose likeness was brought to life on an A320 for the Belgian carrier. Following in the footsteps of Rackham, the Tintin aircraft that the Belgian airline unveiled last year, “Magritte” will grace the skies for an…

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In Reflection: Cathay Dragon’s New Brand Is A Natural Evolution

Yesterday we announced that Dragonair was going to change its brand to Cathay Dragon in a bid to align itself with Cathay Pacific and while the general reaction has been similar to ours in thinking that the livery looks familiar to Qantas or Turkish Airlines (or at least from afar), we have taken a closer look…

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Cathay Pacific Rebrand DragonAir As “Cathay Dragon”

Cathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and Cathay Dragon brands, we will create a more seamless journey for customers, enabling us to…

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Alaska Launch Refreshed New Brand – And We Like It

Alaska Airlines revealed a brand new look to an airline brand that has remained virtually unchanged for 25 years. The new refreshed look comes a couple of years after the airline refreshed it’s iconic wordmark to make it more legible, removing the strikethrough that the letter K created. The new brand was launched in a maintenance…

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The Best Of The Best In 2015 – TheDesignAir’s Round-up Of The Year

2015 has been an impressive year with many carriers taking advantage of the lowered oil prices to invest heavily into their passenger experience both on the ground and in the air. We take a look at the best carriers around the world that have caught our attention this year. We offer a retrospective of the…

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ANA’s R2D2 Jet Uses The Force to Transport Stars Between The ‘Star Wars’ Premieres

The world went crazy this week as Star Wars Premiered in Los Angeles. Part of the action were ANA who’s partnership with the Star Wars franchise runs deep. The force certainly is strong with ANA. Japan’s largest airline shuttled the cast and crew of Lucasfilm’s Star Wars: The Force Awakens from the World Premiere in Hollywood on Monday…

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PNG Air Is The Latest Pacific Airline to Introduce New Livery And Brand

This may not be the most well-known airline internationally, but PNG Air certainly will be turning heads thanks to a new livery and brand developed by Principals Group, a brand strategy and identity company with offices in Sydney, Melbourne and Auckland. Launched this month in Port Moresby in Papua New Guinea (one of the most challenging…

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Hawaiian Airlines Hint At Refreshed Brand, Livery And Uniforms In Exclusive Interview With TheDesignAir

In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots of the Hawaiian Airlines Brand Sat in Hawaiian Airlines offices just on the edge of…

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Edelweiss Launch Updated Livery To Reflect New Product

This month, Edelweiss launched a brand new livery for their fleet of aircraft. The subtle change in the look supports the leading Swiss leisure travel airline’s growth, and underscores its origins as well as reflecting its more premium in-flight product. As well as the new aircraft design, Edelweiss will also modernise the interior of its entire Airbus A320…

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Emirates Launch Special Liveries To Support United For Wildlife

There is nothing quite like spotting new special liveries taking to the skies. Today marks two Emirates A380 jets taking to the skies this week, wearing special liveries in support of United for Wildlife, a global collaboration that unites the efforts of the world’s leading wildlife charities in the fight against the illegal wildlife trade.…

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TheDesignAir’s Top 10 Best Aviation Product Releases For 2015

2015 has been an impressive year for the aviation industry, with many carriers pulling up their socks and vying for the all-elusive lucrative passenger. With oil-prices lower than before, airlines are snapping at the opportunity to revisit their products, launch new aircraft and impress their paying consumers. This means one thing, a better experience for…

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Cathay Pacific Reveal New Livery To Match New Brand

Cathay Pacific today revealed their long awaited livery, which features a few simple changes to radically change their aircraft’s appearance. Designed in collaboration with design firm Eight Partnership, this new look new livery will be progressively introduced onto all the aircraft in its fleet. The livery was showcased on one of the airline’s Boeing 777-300ER aircraft at a special…

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SIA’s First A350 Rolls Out Paint Shop Ready For Amsterdam

Singapore Airlines is all about the A350 this week, as its first new aircraft rolled out of the paint shop in Toulouse, France. Singapore Airlines announced this week that Amsterdam will be the inaugural destination for its new-generation Airbus A350 fleet, with services expected to begin by April 2016. While we love the Singapore Airlines paint…

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ANA R2D2 787 Rolls Out Of Hangar

We’ve been waiting a while for this, but we’re over the moon. Literally. The R2-D2 ANA Jet, a Boeing 787-9 Dreamliner, rolled-out from the Boeing Everett Factory for the first time this morning. The R2-D2 ANA Jet is the first of three planes to be decorated with Star Wars characters as part of an agreement between ANA,…

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TheDesignAir’s Exclusive Look At Vietnam Airlines 787-9

We were delighted to be invited to Vietnam Airlines inaugural Dreamliner launch from London Heathrow today. It gave us the opportunity to see the carrier’s new 787-9 up close and personal on stand at Terminal 4 before its flight back to Vietnam. On the outside, Vietnam Airlines’ 787 has a fantastic colour to it, and…

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R2D2 Gets Some Friends Courtesy of ANA

“My parts are showing? Oh, my goodness.” Excellent news Jedis. Japan’s largest airline ANA announced that two more of its planes will be decorated with Star Wars characters as part of an agreement with The Walt Disney Company (Japan) Ltd. BB-8, a brand new character from Star Wars: The Force Awakens scheduled for theatrical release in December 2015, will be displayed on the…

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Vietnam Airlines Launch Refreshed Brand Image

Vietnam Airlines has officially launched its new corporate identity as part of its ‘four-star service upgrade.’ The brand launch coincides with their rollout of brand new B787-9 Dreamliner and A350-900 XWB aircraft and marks a major leap forward in the flag carrier’s plans to establish itself as one of Asia’s premier airlines by 2020. Whilst the…

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Gol Score Own-Gool

Brazilian carrier Gol recently announced their new brand image, refreshing a brand image that has lasted for 14 years. Whilst there is perhaps very little that has changed on the surface, the new logo with its repositioned silver ring element somehow now manages to spell ‘GOOL’ instead of Gol. This could be construed as brand…

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JAL’s Duffy The Disney Bear Livery

Written for TheDesignAir by Adam Ralston | Perhaps taking note of EVA Air’s popular and recently expanded Hello Kitty-themed aircraft and service, or from ANA’s recent Star Wars-themed 787-9 announcement, Japan Air Lines have tossed their hat in the fantasy livery ring once again with their domestic Duffy the Disney Bear 737-800 livery. Playing a relatively minor role in…

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Alitalia Deliver Not Only A New Brand But A New Brand Promise

Sorry? What was that? Yes we wouldn’t blame you for looking twice at the image above. Alitalia really has launched a new livery, and whilst the awaiting press may have been a little disappointed to not see something perhaps as young, bold and dynamic as Etihad’s recent (award-winning) livery, we are delighted with the result.…

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Cebu Pacific Introduce New Brand Image

As of yesterday, Cebu Pacific started introducing a refreshed brand image, which will cover all of its brand touch points, including a livery during a progressive roll out. Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky and sun. “We have always prioritized building an extensive…

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Singapore Airlines Plan On Celebrating SG50 In Style

You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…

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Vietnam Airlines Are One To Watch This Summer

On 14th May Vietnam Airlines celebrated the completion of their 787-9 test flight. This is a big (and final) step in bringing the carrier into the international arena, as their new products on both their Boeing 787 and Airbus A350 will re-ignite interest in the carrier as they go above and beyond in delivering a passenger…

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Transaero Show Off New Colours On A Brand New 737-800

Transaero last week received their latest Boeing 737-800, which as well as featuring the new ‘Sky Interior’ and WiFi capabilities, also features a whole new look for the carrier. The modernised design reflects the previous livery which was often mistaken for Air France. Originally slated to come in last year, the carrier decided to hold…

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Four Seasons Super-Exclusive Private Jet Revealed

We love a special jet, and there is no more special than Four Season’s little black number revealed today to the world’s press. This is the basically the Orient Express for the 21st century, carefully transporting 52 very exclusive passengers on a money-can’t-buy itinerary of a lifetime. Working in partnership with Four Seasons Hotels, TCS…

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ANA’s Kin To Star Wars

We sense a disturbance in the air… and we love it! We all remember how cool it was when we learned R2-D2 could fly, and well, it’s happening again. All Nippon Airways announced today it will introduce a very special Star Wars livery, with the iconic (and only true link to all Star Wars movies) R2-D2, on its newest…

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Austrian Airlines Launches New Livery And New Brand Direction

Austrian Airlines has quietly announced its new brand in respect for the recent incident with sister airline Germanwings. However, the new brand signals a big change in the Austrian carrier. Marking the fusion of both Austrian Airlines and Tyrolean on April 1, 2015, the new livery, which will be rolled out across the fleet. Dubbed the ‘Red White…

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