Today was the big reveal for LATAM, where new livery, full brand realisation, uniforms, airport signage and counter design were finally revealed to the public as well as a consolidated website (www.latam.com). Everything has been perfectly timed to coincide in May, with liveries, website and even new branded magazine for the combined carriers called Vamos all launching…
Read More
Brussels Airlines has had a pretty eventful few weeks excluding the incidents at Brussels Airport. A new Magritte special livery, the launch of a new route to Toronto, and now a shiny red aircraft called ‘Trident’ to celebrate the Belgian national football team ‘The Red Devils.’ The aircraft features a collage of the national team…
Read More
To celebrate the UEFA EURO 2016 tournament this summer, Turkish Airlines has unveiled yet another special livery aircraft, this time an A330-300 passenger aircraft . The plane just flew its maiden flight to Paris, where the final will be played out in July, and is just one component of Turkish Airlines’ marketing drive to excite fans ahead of this year’s tournament.…
Read More
Unless you’ve been living under a rock, you are probably aware of the new Superman Vs. Batman movie currently out at the cinemas. The latest in the superhero movie franchise starring Ben Affleck and Henry Cavill as the two crimefighting men in capes. Also, the main partner of the movie is Turkish Airlines who cleverly…
Read More
Monday 28th March 2016 marked the arrival of the Star Wars BB-8 ANA Jet in Los Angeles International Airport. The third and final of the three Star Wars Jets from ANA is a 777, painted in the colours of the newest droid to the Star Wars franchise, BB-8. Like the other Star Wars Jets by ANA,…
Read More
Launched last month, TAM’s latest special livery celebrates Walt Disney World and is a kid’s dream. The 767-300, which has been flying to Orlando, may however be the last special livery for TAM, with the new LATAM livery scheduled to come into service in the next few months. However this livery is the first aircraft in…
Read More
Today saw the unveiling of Brussels Airlines second special livery from a Belgian artistic icon. This time it was René Magritte whose likeness was brought to life on an A320 for the Belgian carrier. Following in the footsteps of Rackham, the Tintin aircraft that the Belgian airline unveiled last year, “Magritte” will grace the skies for an…
Read More
Yesterday we announced that Dragonair was going to change its brand to Cathay Dragon in a bid to align itself with Cathay Pacific and while the general reaction has been similar to ours in thinking that the livery looks familiar to Qantas or Turkish Airlines (or at least from afar), we have taken a closer look…
Read More
Cathay Pacific today announced that DragonAir will cease to exist, instead the sister airline to Cathay Pacific will be rebranded as Cathay Dragon. In a press release announced today, Cathay Pacific’s Chief Executive Ivan Chu said “In aligning the Cathay Pacific and Cathay Dragon brands, we will create a more seamless journey for customers, enabling us to…
Read More
Alaska Airlines revealed a brand new look to an airline brand that has remained virtually unchanged for 25 years. The new refreshed look comes a couple of years after the airline refreshed it’s iconic wordmark to make it more legible, removing the strikethrough that the letter K created. The new brand was launched in a maintenance…
Read More
2015 has been an impressive year with many carriers taking advantage of the lowered oil prices to invest heavily into their passenger experience both on the ground and in the air. We take a look at the best carriers around the world that have caught our attention this year. We offer a retrospective of the…
Read More
The world went crazy this week as Star Wars Premiered in Los Angeles. Part of the action were ANA who’s partnership with the Star Wars franchise runs deep. The force certainly is strong with ANA. Japan’s largest airline shuttled the cast and crew of Lucasfilm’s Star Wars: The Force Awakens from the World Premiere in Hollywood on Monday…
Read More
This may not be the most well-known airline internationally, but PNG Air certainly will be turning heads thanks to a new livery and brand developed by Principals Group, a brand strategy and identity company with offices in Sydney, Melbourne and Auckland. Launched this month in Port Moresby in Papua New Guinea (one of the most challenging…
Read More
In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’ The Roots of the Hawaiian Airlines Brand Sat in Hawaiian Airlines offices just on the edge of…
Read More
This month, Edelweiss launched a brand new livery for their fleet of aircraft. The subtle change in the look supports the leading Swiss leisure travel airline’s growth, and underscores its origins as well as reflecting its more premium in-flight product. As well as the new aircraft design, Edelweiss will also modernise the interior of its entire Airbus A320…
Read More
There is nothing quite like spotting new special liveries taking to the skies. Today marks two Emirates A380 jets taking to the skies this week, wearing special liveries in support of United for Wildlife, a global collaboration that unites the efforts of the world’s leading wildlife charities in the fight against the illegal wildlife trade.…
Read More
2015 has been an impressive year for the aviation industry, with many carriers pulling up their socks and vying for the all-elusive lucrative passenger. With oil-prices lower than before, airlines are snapping at the opportunity to revisit their products, launch new aircraft and impress their paying consumers. This means one thing, a better experience for…
Read More
Cathay Pacific today revealed their long awaited livery, which features a few simple changes to radically change their aircraft’s appearance. Designed in collaboration with design firm Eight Partnership, this new look new livery will be progressively introduced onto all the aircraft in its fleet. The livery was showcased on one of the airline’s Boeing 777-300ER aircraft at a special…
Read More
Singapore Airlines is all about the A350 this week, as its first new aircraft rolled out of the paint shop in Toulouse, France. Singapore Airlines announced this week that Amsterdam will be the inaugural destination for its new-generation Airbus A350 fleet, with services expected to begin by April 2016. While we love the Singapore Airlines paint…
Read More
We’ve been waiting a while for this, but we’re over the moon. Literally. The R2-D2 ANA Jet, a Boeing 787-9 Dreamliner, rolled-out from the Boeing Everett Factory for the first time this morning. The R2-D2 ANA Jet is the first of three planes to be decorated with Star Wars characters as part of an agreement between ANA,…
Read More
We were delighted to be invited to Vietnam Airlines inaugural Dreamliner launch from London Heathrow today. It gave us the opportunity to see the carrier’s new 787-9 up close and personal on stand at Terminal 4 before its flight back to Vietnam. On the outside, Vietnam Airlines’ 787 has a fantastic colour to it, and…
Read More
“My parts are showing? Oh, my goodness.” Excellent news Jedis. Japan’s largest airline ANA announced that two more of its planes will be decorated with Star Wars characters as part of an agreement with The Walt Disney Company (Japan) Ltd. BB-8, a brand new character from Star Wars: The Force Awakens scheduled for theatrical release in December 2015, will be displayed on the…
Read More
Vietnam Airlines has officially launched its new corporate identity as part of its ‘four-star service upgrade.’ The brand launch coincides with their rollout of brand new B787-9 Dreamliner and A350-900 XWB aircraft and marks a major leap forward in the flag carrier’s plans to establish itself as one of Asia’s premier airlines by 2020. Whilst the…
Read More
Brazilian carrier Gol recently announced their new brand image, refreshing a brand image that has lasted for 14 years. Whilst there is perhaps very little that has changed on the surface, the new logo with its repositioned silver ring element somehow now manages to spell ‘GOOL’ instead of Gol. This could be construed as brand…
Read More
Written for TheDesignAir by Adam Ralston | Perhaps taking note of EVA Air’s popular and recently expanded Hello Kitty-themed aircraft and service, or from ANA’s recent Star Wars-themed 787-9 announcement, Japan Air Lines have tossed their hat in the fantasy livery ring once again with their domestic Duffy the Disney Bear 737-800 livery. Playing a relatively minor role in…
Read More
Sorry? What was that? Yes we wouldn’t blame you for looking twice at the image above. Alitalia really has launched a new livery, and whilst the awaiting press may have been a little disappointed to not see something perhaps as young, bold and dynamic as Etihad’s recent (award-winning) livery, we are delighted with the result.…
Read More
As of yesterday, Cebu Pacific started introducing a refreshed brand image, which will cover all of its brand touch points, including a livery during a progressive roll out. Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky and sun. “We have always prioritized building an extensive…
Read More
You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…
Read More
On 14th May Vietnam Airlines celebrated the completion of their 787-9 test flight. This is a big (and final) step in bringing the carrier into the international arena, as their new products on both their Boeing 787 and Airbus A350 will re-ignite interest in the carrier as they go above and beyond in delivering a passenger…
Read More
Transaero last week received their latest Boeing 737-800, which as well as featuring the new ‘Sky Interior’ and WiFi capabilities, also features a whole new look for the carrier. The modernised design reflects the previous livery which was often mistaken for Air France. Originally slated to come in last year, the carrier decided to hold…
Read More