Cebu Pacific Introduce New Brand Image

As of yesterday, Cebu Pacific started introducing a refreshed brand image, which will cover all of its brand touch points, including a livery during a progressive roll out. Proudly Filipino, the airline now uses the country’s natural canvas as inspiration, featuring shades of the Philippines’ land, sea, sky and sun. “We have always prioritized building an extensive…

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Singapore Airlines Plan On Celebrating SG50 In Style

You won’t miss this in a rush! Singapore Airlines have just brought one of two aircraft out of the paint shop to celebrate Singapore’s 50th year of independence. Today marked SIA’s special A380 Charity Flight, on which some 300 beneficiaries of Community Chest experienced a three-hour flight on the jet. Beneficiaries included children with special needs,…

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ANA’s Kin To Star Wars

We sense a disturbance in the air… and we love it! We all remember how cool it was when we learned R2-D2 could fly, and well, it’s happening again. All Nippon Airways announced today it will introduce a very special Star Wars livery, with the iconic (and only true link to all Star Wars movies) R2-D2, on its newest…

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Introducing Fly Mojo

Bombardier announced today, their latest purchaser of the new CS100 aircraft was a start-up airline flymojo, based out of Johor Bahru, Johor and Kota Kinabalu, Sabah, Malaysia. Just across the straits from Singapore, the airline has signed a Letter of Intent (LOI) for the sale and purchase of 20 CS100 aircraft with options for an additional 20 CS100 aircraft. “Born of…

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Red Arrows Become A Real Flag Carrier

Perhaps one of the longest lasting unchanged liveries is owned by the Royal Air Force’s world famous Red Arrows. Well, until now. After over 50 years, the Royal Air Force Aerobatic Team, the Red Arrows, has revealed a new Union flag-inspired design on its world-famous jets. The brand new tailfins on the team’s Hawk aircraft have received…

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Transavia’s Transformation Troubles

Transavia, our wonderfully green-collared friend, has undergone a branding exercise, to refresh and address its commercial objectives.  Mirabeau, a digital agency, was brought on by Transavia to begin work on a new e-commerce platform to increase ancillary sales, improve the conversion of flights and reduce operational costs. Having identified the need to redefine Transavia’s positioning and…

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The Devil Is In The Detail

By Marisa Garcia | Engineers at Airbus’ A320 Family paint shop in Hamburg, Germany, just developed a unique methodology to radically improve the creative options available to airlines and brand managers by making it possible to directly print livery on the fuselage using inkjet printers–resulting in a faster and more efficient painting process which also allows…

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Black Is The New… Black

What can you do if you had 5 days, 12 painters and 350 litres of paint. Well, if you are Air New Zealand you could paint your new 787-9 in an ‘All Black’ paint job. Our favourite of the airline’s two new livery designs, this black beauty is well proportioned and striking to look at, With…

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‘Ohana By Hawaiian Now Painted

  Our friends at Hawaiian have just released a video time-lapse of the painting of their very first ATR. Whilst we announced this a while ago, secretly we’ve been waiting for the chance to see this livery for real. The new aircraft are absolutely stunning and are yet another winning livery for the pacific –…

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