Alaska Airlines has launched its first Boeing 787 Dreamliner with a new livery intended to reflect its global ambitions. However, the design draws comparisons to competitors and lacks distinctive branding, notably omitting the iconic Eskimo man face. Instead, it combines elements that other airlines offer, resulting in a muddled identity.
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Virgin Atlantic is retiring its original business class seats in favor of a premium-focused offering, reflecting strong demand in Upper Class and Premium cabins. The new configuration will reduce economy seats significantly while introducing improved lounge spaces and implementing Starlink for Wi-Fi. Updates also include a new app for Virgin Atlantic Holidays.
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ANA is redefining business-class comfort with its new THE Room FX, a design evolution that replaces traditional seat recline with a multi-postural seating system. This innovative approach offers greater space and refined passenger experience, focusing on usability and sensory comfort. Rollout begins in 2026, emphasizing ANA’s commitment to premium airline innovation.
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United Airlines has unveiled its new Polaris business class cabins on the Boeing 787-9 Dreamliners, designed by PriestmanGoode. The upgrade features luxurious “Polaris Studio” suites and enhanced seating options, offering increased space, privacy, and premium amenities. This evolution emphasizes United’s commitment to competing at the top within the U.S. aviation market.
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The never ending game of cat and mouse between the US3 carriers is playing dividends for the inflight and ground customer experience in the USA. A region that was once a decade behind the rest of the world when it came to cabin interiors, has fast become a hot-bed of creativity and world-standard hard products.…
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Riyadh Air, the new Saudi Arabian airline, headed up by veteran CEO Tony Douglas has just unveiled the first of two liveries that will adorn the airline’s fleet on Instagram earlier today. The airline has certainly decided to stand out with a bold, metallic purple look that will draw attention as it touches down to…
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Hawaiian Airlines has finally introduced an elevated standard of leisure travel, inspired by early Polynesian voyages, with the unveiling of its Boeing 787-9 Dreamliner interior and much anticipated new class of premium service – the Leihōkū Suites. Guests onboard Hawaiian’s 787 – entering service beginning early next year on select routes – will be immersed…
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Etihad Airways used the Arabian Travel Market in Dubai to reveal the details behind its new 787 fleet which will supplement the existing long-haul fleet later this year. Instead of opting to continue the heavily customised Business Class seats that the airline currently operates across its 787’s and returning A380’s, Etihad opted for customised off-the-shelf…
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British Airways announced that its 787-8 Dreamliners are the latest in the line to get some much needed love in regards to their business class product. While the majority of the fleet has already been updated, there’s still a few aircraft left with the original Yin-yang suites from the 2000’s, including the 787-8’s, 787-9’s and…
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After recently travelling on both Virgin Atlantic’s B787-9 and the A350 products to the US, I had the opportunity to experience both the brand-new and older Upper Class products in quick succession, and the differences were noticeable, but actually not in a way I had expected. Now this might seem a little controversial, but.. Out…
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Yesterday saw American Airlines announce a relatively needed and long-awaited refresh to its interiors programme. Bringing its long-haul and premium narrow-body cabins a whole new look was expected, and after United and Delta had rolled out its own signature Polaris and One products, American needed to step up to the mark. While the new cabins…
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Heading over to Abu Dhabi to experience Etihad’s brand new A350 I was able to also experience the carrier’s 787 for the very first time. While the product is now a few years old, it was useful to see how the product was still standing up against the competition and how the two products –…
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Tomorrow, Qatar Airways will see the first flight by its new Boeing 787-9 Dreamliner passenger aircraft, featuring its much anticipated new Adient Aerospace ‘Ascent’ Business Class Suite. The aircraft will operate on a number of key routes to Europe and Asia, starting with its Doha to Milan service followed by Doha to Athens, Barcelona, Dammam,…
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Vistara, India’s latest full-service carrier, unveiled its first Boeing 787-9 Dreamliner (a first for India), which touched down in Delhi on 29 February 2020. While the plane is Vistara’s 40th to join the fleet, as the rest of the fleet are narrow-body aircraft, this arrival also brought with it, the airline’s new cabin products for…
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LATAM’s 25th Boeing 787 took off for the first time from Santiago International Airport yesterday as flight LA750 to São Paulo, Brazil. The group received the new aircraft last week at Boeing’s Delivery Center in Charleston, South Carolina. Not only is this the 25th 787-9, but this is the first Boeing 787 to feature LATAM’s…
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British Airways this week announced that it will take delivery of its first of 12 brand new 787-10 Dreamliner in January 2020, with its first route being Atlanta in February next year. It will be quickly followed by a further five Dreamliners in the same year. The four-class aircraft will feature the same exclusive eight…
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Flight: TK67 Aircraft Type: 787-9 Class: Business Class Route: DPS-IST Date: September 2019 http://www.turkishairlines.com It’s not a secret that Turkish Airlines has one of the best soft products in the sky. From our previous reports, we’ve always been impressed with the food & drink, amenities and IFE system onboard their aircraft, but the B777 and A330 hard products in business…
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Juneyao Airlines has just revealed its new cabin crew uniform, which will be rolled out on the new route from Shanghai to Helsinki this week. The threads, designed by Guo Pei, might look familiar, with the female uniform looking quite similar to the Cheongsam dresses from Hainan Airlines thanks to the ornate embroidery and Chinese traditional elements.…
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Turkish Airlines’ first 787-9 aircraft will arrive in just a matter of days at the airline’s new Istanbul hub. The aircraft is not only a new member of the fleet made up of Boeing and Airbus aircraft, but also features brand new interior products, brought to life by London based studio Priestmangoode. Revealed on twitter,…
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Flight: WY102 Aircraft Type: 787-9 Class: First Class Route: LHR-MCT Date: March 2019 http://www.omanair.com Oman Air has long been on our radar to offer a trip report. Its careful positioning as a boutique carrier based in the Middle East doesn’t mean it is one of the big and bold ME3, but it is certainly pushing the envelope when it comes…
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Both China Eastern and Shanghai Airlines are receiving new cabin products for their latest generation aircraft deliveries. Shanghai Airlines’ 787 Dreamliner arrived at the Hongqiao International Airport, delivered to China Eastern’s affiliated Shanghai Airlines to become the carrier’s 100th aircraft. The new aircraft will initially serve domestic routes between Shanghai and Beijing, Guangzhou and Shenzhen. After that,…
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Flight: GF2 Aircraft Type: 787-9 Class: Business Class (Flacon Gold) Route: LHR-BAH Date: October 2018 http://www.gulfair.com Gulf Air used to be one of the leading carriers in the Gulf region, however, bold upstarts like Emirates quickly stole the crown, with heavy investment in new aircraft and a fairly courageous growth plan, leaving Gulf Air with a lacklustre, dated product that…
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Meet Fakarava, recently rolled out of the paint shop. It’s Air Tahiti Nui’s first ‘Tahitian Dreamliner’ which will start flying for the carrier in November between New Zealand and Tahiti. It features a new livery concept by Futurebrand which stems from the rebrand from Tahitian Studio Alexander Lee. It could possibly be the most beautiful Dreamliner…
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It’s true that when most livery redesigns are revealed, public reaction is usually mixed, with a hint of disappointment due to what can only be described as a world shortage of coloured paint. However, thankfully, this shortage hasn’t reached the Pacific yet where colour still seems to be in abundance. The latest carrier to rebrand…
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Qantas, like British Airways, is synonymous with the Queen of the Skies. Most childhood memories of Qantas will involve sighting one of these majestic beasts. However, the airline has announced an order for six additional Boeing 787-9s to fly on its international network, bringing its fleet of Dreamliners to 14 by the end of 2020.…
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Air Tahiti Nui has always been a solid favourite of TheDesignAir, with a boutique airline approach and bold, striking livery that was one of the first Pacific carriers to showcase what a livery and brand can be before the likes of Fiji Airways followed. However, the livery and brand hasn’t really changed for two…
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Ahead of the airline’s new lounge opening, Oman Air has revealed the designs for its new 787-9 interiors, which include a new fully private First Class Suite design for its most prestigious passengers. Instead of the airline’s current Business and economy layout for their 787-9’s these new suites will occupy part of the front section…
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In an exciting move, Air Canada today introduced its new Signature Service, providing an enhanced and seamless end-to-end travel experience for customers flying in Air Canada’s ‘Signature Class’, the premium cabin of its wide-body aircraft. Available today for international customers and, starting June 1 on select flights within North America, the new service makes Air…
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Gulf Air, once the cream of the crop in the Middle East, sadly started to slip against the backdrop of the now globally-famous ‘ME Three’. Ageing hard products and a limited route network meant the carrier was very rarely the top of passengers preferences. However, things might be about to change. Gone the heavy golden…
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Hawaiian Airlines announced it will purchase 10 Boeing 787-9 aircraft with purchase rights for an additional 10 aircraft. The first fuel-efficient, lightweight, passenger-friendly “Dreamliner” is scheduled to arrive in the first quarter of 2021. Hawaiian has selected the General Electric GEnx engine to power the additions to its fleet. “The Dreamliner combines excellent comfort for our…
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