So. Here it is, after my first post, the much anticipated big bird. Yellow is the colour of the day with Scoot. Large swooshes of yellow flow across the 777 they are using for their low cost long haul route network. Whilst I’m trying to remain fully objective over this, I can’t help but cringe at what is a bit of a flop in my opinion. Scoot have a great logo, fairly decent uniforms, and yet somehow their livery just looks like a mess.
The typography is all over the place, look at the ‘.com’ element on the front of the plane, it seems to have slipped down the fuselage. (I understand what it’s meant to be – but it’s just executed badly) The tail fin is OK, but I would have expected to see the logo they are using on the website rather than that. I almost feel solid black type on the plane would have worked so much better. That and also a different typeface. This what looks like simple Helvetica, Arial or Verdana is lazy, the widths of the ‘O’s seem too thick in comparison to the rest of the logo and the kerning (gaps between the letters) are all over the place.
I haven’t seen any shots of the interior of the aircraft, inclusive of the ‘scootbiz’ seat, which I think will be something very similar to that of JetStar’s business class. However, my overall opinion of the fleet isn’t totally positive so far, as I would have expected something a bit more polished and classy considering the airline’s parents are Singapore Airlines. Thai has provided a more sophisticated look to it’s mid-low cost brand ‘Thai Smile’ and would have hoped Scoot would have done the same. I don’t get why branding agencies think that LCC has to mean bad design.
All that said, I’m hoping to fly with the airline soon, as I think the actual product and brand is strong, and with (hopefully) good service possibly a real competitor in the Asia markets on their routes.