Air Arabia, the largest low-cost carrier operator in the Middle East, is celebrating 18 years of successful operations with a brand-new, more contemporary uniform reflecting the carrier’s modernity and youthfulness. The new design will be worn by the airline’s staff across its network and all operating hubs, including pilots, cabin crew, engineering and maintenance, as well as members of airport, ground operations and sales shops. Adel Al Ali, Group Chief Executive Officer of Air…
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One of the latest startups to take to the skies, Play – an Icelandic low cost carrier – looks to pick up where Wow left off. While the airline hasn’t officially started flying, they have released their brand image and it’s certainly bold. The latest addition to the brand image its the carrier’s new uniforms…
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Nolinor the well known charter outfit from Canada has created a scheduled offshoot low cost carrier called ‘Off We Go’ or OWG as the livery would have us know. Apparently launching end of August it’s determined to brush off the Coronavirus stigma facing the travel sector and start affordable flights from its home in Quebec…
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Factorydesign certainly hasn’t let Covid-19 stifle its creative streak. In yet another innovative concept, this time aimed more at the LCC model, the London based design studio has created yet another confidence-inducing personal shield which has application beyond the cover-19 pandemic. Based on the mental and physical comfort considerations that cautious travellers are considering, the…
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ZIPAIR Tokyo, JAL’s low-cost subsidiary has just announced its new cabins that will feature on the carrier’s 787-8s. While the airline will start flying two Seoul and Bangkok as of May next year, little was known about the product it was going to offer. In comparison in the other fledgling carrier in the region –…
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Jetlines might be one airline you haven’t heard of yet, and that’s for good reason. It’s not even flying yet, but that hasn’t stopped this Canadian start-up from releasing a punchy bold new brand, designed by Canadian marketing company Cossette. The rebranding (yes it’s already a rebrand) comes in preparation for commercial launch targeted for December…
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Laudamotion, which will most likely be known by the public as Lauda from now on, launched a brand new livery at a press conference which also announced the airline was going to double its fleet next year from 9 to 18 aircraft. The airline, which was borne out of Niki, the unfortunate casualty in the…
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flydubai today showed off its new interiors for its’ 737 Max 8 Aircraft designed by JPA Design. The first aircraft, bearing the UAE registration mark A6-MAX, is the first of 76 aircraft on order from Boeing; all of which will be delivered by 2023. No less than six of these aircraft will join the flydubai fleet…
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Azul Brazilian Airlines, arguably the most modern of the Brazilian carriers, launched their new A330 cabins this October, including Azul Xtra (a fully fledged business class cabin), Economy Xtra (including the infamous Sky Sofa product) and their standard Economy cabin. Now flying to Orlando and Fort Lauderdale (Miami) from Sao Paulo’s Viracopos airport, Azul’s A330s will eventually…
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We are introducing a new Top 10 this month. One of the most diverse categories, ‘Low Cost Carrier Brands’ is now getting the recognition it rightfully deserves. Traditionally speaking, the low-cost model is only three decades old, and has grown up fast. The once ‘bare-essentials’ image that these carriers used to have, has now evolved into intuitive, modern and…
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Spanish Low-Cost Metro carrier Vueling has brought bright new threads to the skies this summer, 11 years after it first launched. Vueling’s ‘innovative spirit and constant evolution’ are reflected in the new uniforms to be worn by the more than 2,000 cabin attendants employed by the airline. The idea behind the redesign project, which took…
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Yesterday Eurowings, which is Lufthansa’s newest LCC brand, revealed its first aircraft painted in its new livery. The new-look carrier will start by mirroring the product on offer by sister-airline germanwings. Firstly, a few facts, Eurowings isn’t a new brand. It had been operating since 1994 as a regional carrier for parent company Lufthansa. The new brand is…
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The new Spirit planes. Spirit are the latest low cost carrier to revisit their branding, just a few days after both frontier and southwest, following a trend that TheDesignAir predicted last week. The new design fits with the new website and brand positioning that has been rolled out, offering a simple bold message, with a…
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Hong Kong Express may have been around for a while now, but it is finally pushing itself away from Hong Kong Airlines who until just recently shared an almost identical livery. As Hong Kong Express pushes itself forward as a true LCC, it was time to shake off its previous image and embrace something new.…
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JetBlue, New York’s ‘Homegrown airline’ has released on their video channel a sneak peek of what we can expect on their new fleet of A321’s coming out in 2014, which will be flying the transcontinental East Coast – West Coast flights, competing with the likes of American, United, Delta and Virgin America who have all…
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Lucky enough to be in O’ahu right now during the arrival of Island Air‘s new turboprop sent over from the mainland. This image, as seen on their facebook profile shows the aircraft resting after a just over 8 hour flight from the mainland from its previous owner American Eagle. This commences the start of the…
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It seems the long-gone era of glamorous travel is fast diminishing, due to technological advances in the industry. Passengers are losing their connection to the airlines that they fly with, airlines are losing the communication points they used to have. ‘Tea? Coffee?” might be the only two words that a passenger could hear from their…
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Today, 09 September 2012, marks the news of one of the industry’s most influential CEOs stepping down from his position as CEO of Virgin Atlantic. Steve Ridgeway started his career with Virgin Atlantic in 1989 when he was appointed Managing Director of the industry’s first automated frequent flyer programme, Virgin Freeway. In 1994, he was…
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So if you haven’t heard about the fairly radical new uniform for Virgin America, being launched across their fleet 8th August this year, here’s a cool behind the scenes look at their new uniform, designed by San Fran neighbours Banana Republic. It’s great to see the attention of detail that goes into the design of…
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Swoon. It’s no real surprise that Virgin America kept it’s probably now rather weighty crown of Best Domestic Airline in the US this year, it’s 5th year in a row. For those of thinking ‘Fix! Fix!’ It’s hard to say it is, as this award is voted by readers of Travel and Leisure magazine, rather…
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So for those of you who don’t know about new start-up FastJet, it is the new venture run by Stelios, the original easyJet guru who helped create the phenomenon of the low cost carrier. This venture is touted as the new ‘easyJet’ of Africa and whilst it most likely will have to compete with a variety of…
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So. Here it is, after my first post, the much anticipated big bird. Yellow is the colour of the day with Scoot. Large swooshes of yellow flow across the 777 they are using for their low cost long haul route network. Whilst I’m trying to remain fully objective over this, I can’t help but cringe…
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Whilst most folk feel they need an eye test after a long flight watching movies on a blurry back seat IFE TV screen, FlyDubai have launched their fibre optic solution to the eye-rubbing in-flight entertainment scenario. Their new ‘enhanced’ touchscreen IFE uses fibre optic technology, first seen in November last year, providing a faster system…
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Whilst this hasn’t been officially released by Lufthansa, German newspaper Bild has reported through sources close to the airline that they are planning on launching a new low-cost unit (similar to the recent launch of IAG’s Iberia’s new Iberia Express) The new airline has been dubbed ‘Direct 4 You’ and will basically be an amalgamation of Germanwings…
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Wow Air, Iceland’s Newest Airline have created a full TV commercial to generate interest in their product. Whilst really keeping it as a sneak peak into what the airline might be, it definitely will generate a buzz. I have to say, as a pilot, it’s a bit of fun, if not a little cliché, but it obviously…
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