Virgin Atlantic announced today they were going to launch a new uniform for the 7,500 staff that wear the Virgin brand, designed by British designer Dame Vivienne Westwood. The collaboration between the two British brands is a long-term partnership which will see a total re-design of the uniform across all areas. With original design and sustainability…
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As part of our plan to talk to some of the leaders in aviation branding, thedesignair.net take 5 minutes out of Frank Mertens’ busy schedule to talk about the immediate future of the UK’s much admired bmi regional airline. Hi Frank, thanks for taking time to talk to us, firstly what is your background and…
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Qantas seem to be grabbing all the press this week, their latest release is to mark the launch of their brand new uniform for their cabin crew being rolled out in early 2014. Designed by Australian designer Martin Grant, “The new uniform speaks of Australian style on the global stage.” says Qantas CEO Alan Joyce. The…
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British Airways have now got their first painted Airbus A380. This does herald the start of a new era for BA and sits with it’s previous few years of updating its fleet. Whilst eyes are keenly fixed on what the experience will be aboard the legacy carrier’s latest new toy, we are keenly looking at…
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thedesignair.net interview with Simon Lloyd Marketing Director, Virgin Atlantic I was lucky enough to grab some time between meetings with a very busy Simon Lloyd, Marketing Director for Virgin Atlantic on the VS045 headed to New York. After sipping on some champagne and savouring a brilliant burger in the ever award winning Clubhouse in Terminal…
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Today, British Airways broadcast on its social networking sites, “A Big British Flashmob” to promote their new Moscow route. BA partnered with VisitBritain to promote the new flights, flown on their 747. This is cleverly timed, due to competition from low cost carrier easyJet, who have also won the rights to the route. The video,…
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Now last year, when IslandAir, One of Hawaii’s internal island airlines launched their new livery, we got excited as this seemed like a new chapter for the long lasting competitor to Hawaiian Airlines. A brand new livery and new website showed off a fresh, contemporary airline, and we were looking forward to seeing it person.…
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Working on the Inflight Boutique for KLM for a couple of years, I personally know the hard work and effort that goes into the layout and photography of an inflight catalogue. It seems though, that KLM have lifted the bar on what we have come to expect from the world of duty free. Launched on…
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Well, It’s official, and whilst we are awaiting images of the actual product itself, the end of the month will bring the launch of Virgin Atlantic‘s newly nicknamed ‘Little Red’ domestic services. The 26 daily flights, whilst a smaller proposition compared to BA‘s offerings (if you include London City Airport flights) will offer an array…
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It seems there has been quite the rumour-mill going on the past week over the apparent shift in Dragonair‘s new image, after leaked images of “Cathay Dragon” appeared overnight on the internet. Whilst the photoshopping on the images make it look more like a concept than reality for now, it seems there may be more…
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Etihad, arguably one of the world’s finest airlines are following the current trend of creating inspirational campaigns to generate excitement about travelling and impart a sense of warmth when discovering the rest of the world. Their subtle take on brand association fits with BA‘s, Virgin’s or even Emirates latest campaigns, which are less about hard…
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Hawaiian Airlines seems to be on a mission to be one of the coolest and biggest carriers in the pacific. Hawaiian’s latest endevour, designed to take on the new Island Air means business. Connecting the smaller islands of Molokai and Lanai to the other islands, a new fleet of turboprops will join the Hawaiian family, except…
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Air France Group this week announced the new brand for their regional operations, currently being operated by Brit Air, Regional and Airlinair. Hop! A young, vibrant looking brand will act as one of Air France’s new 3 airline concept, also featuring Air France and Transavia. Hop! is forming the regional part of the network, focussing heavily on…
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When I first saw the post from Skyliners that there was a reveal of the new Iberia livery, I was hoping that it was just a mis-identified livery from some budding flight sim enthusiast. However, on notice that there was a physical photograph of the livery in work, my heart sank. Iberia in my opinion had one…
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So, finally the wait is over, and I have to admit, I’m not really surprised, many guessed a very similar treatment to the all new American Airlines livery, and many got it quite close. Now whilst the logo had been received to much fanfare, and much hype. I can’t help but feel utterly disappointed with…
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BA was proudly holding onto ‘positive’ advert of the year for the UK with it’s ‘Born to Fly’ campaign at the beginning of the year but Virgin Atlantic have just released an epic advert that really does go above and beyond the expectations of their customers. Enjoy the video below. Let us know what you…
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You might mistakenly thought the image here was of an AirBerlin aircraft, due to it’s pretty ‘samey’ appearance, but this is Air Canada‘s New Leisure Brand “rouge” (no, not a lipstick) very similar in concept to Qantas’ JetStar, launching from Toronto (and Montreal) mid 2013. Whilst this name might have taken most aviation buffs as a surprise,…
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Virgin America have just announced the launch of ‘The Loft’, their LAX Lounge which has finally been opened in LAX’s Terminal 3. The Loft will be a pleasant change from the slightly drab terminal waiting area security side, and offers a contemporary eco-friendly, if not a little sparse environment to relax before boarding your flight.…
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It seems that Lufthansa’s pet project ‘Direct 4 U‘ has finally come to fruition, with a launch of the ‘new’ germanwings penned in for July 1st 2013. Germanwings’ old livery, of fake metallic, lurid yellow and deep burgundy is going, and is being replaced with a fairly decent and modern Euro-white livery that seems a lot more…
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With the recent update of both their AA IOS app, featuring slicker graphics, cleaner navigation and smaller more restrained typography; and the new check in kiosks starting appearing across the network with new updated graphics, it is clear to see that American have invested into a new brand. Safe to say it is more than…
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Virgin Atlantic have now finished their £100million upgrade of their Upper Class Experience, with the launch of their final renovation of the clubhouses, the Newark Lounge. Pieced together by the same creatives, Slade Architecture, that made the JFK Clubhouse, which ranked Number 2 in our Top 10 Lounges 2012, this clubhouse is leaps and bounds…
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The Delta website has always been better in many ways from its competitors, such as American or United. They have offered a clean contemporary look and design to their site for a while, and this reincarnation is no different. We have to say, it’s a truly good look to the site, which isn’t just skin…
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FastJet, the new low cost airline poised to take over Africa, spearheaded by Stelios, founder of easyJet, and the Fly540 airline team has launched their new brand look. The brand uses bright yellow and orange colours (but of course!) with a modern african triangular pattern and giant grey parrot head that appears on the tail…
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After the super-successful safety video viral that is going around the net right now, we take a look at the making of the safety video for Air New Zealand‘s latest 777 in-flight announcement. Produced by Weta NZ the same people that brought Gollum to Wellington Airport, ‘An Unexpected Briefing’ – inspired by the upcoming fantasy adventure…
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Air New Zealand rarely take their safety videos seriously. With most of them becoming viral hits on YouTube. From disco work-outs to naked cabin crew, the airline has had it all. They are also quick to get on the Middle Earth PR campaign that’s sweeping New Zealand leading up to the release of The Hobbit.…
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So Royal Brunei Airlines might be an airline you’ve heard of if you’ve been trying to get a cheap ticket on the ‘Kangaroo route’ (Australia to Europe) as they often offer cheaper fares than some counterparts. However, not many people know about it’s image. It seems Royal Brunei have leapt into the 21st Century with…
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Sunday, 28th October 2012 marked a chapter in bmi‘s ever changing name and product, as it took flight as a new entity ‘bmi regional‘. Based on the existing bmi regional network, the airline; once an subsidiary of the main carrier bmi; was bought up by a consortium whilst the bmi brand was being broken down…
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By Raymond Kollau, airlinetrends.com Cathay Pacific has unveiled its new amenity kits for Premium Economy Class passengers which feature exclusive designs by home-grown Hong Kong brand G.O.D. (which stands for Goods of Desire). Cathay says its design collaboration with G.O.D. took inspiration from the “vibrant culture of Hong Kong, where East meets West and age-old traditions blend with…
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Finnair‘s inflight product has always been efficient, clean and simple, perhaps seen by most as more ‘bland’ than ‘brand’. However, they have recently launched a brand new partnership with Finnish designer Marimekko to provide them with new table-wear and fabrics for their airline. Marimekko’s simple and elegant retro prints are all about great splashes of colour and…
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Virgin Atlantic won Best Airline Website at the Travolution awards this week, at a ceremony hosted in London. Virgin Atlantic is boasting a 15 per cent improvement in engagement of the UK homepage, with numbers of customers checking their flights increasing by 54 per cent and people checking out what Virgin Atlantic is about jumping…
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