Southwest Airlines Launch New Uniform

Southwest Airlines has always been seen as a fun-loving airline, with many people loving their light-hearted and easy going nature. Individual safety messages and character is encouraged to create a warm environment to put their passengers at ease. However, their latest incarnation of the female outfit, couldn’t be anything further from fun if it tried.…

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Thomson New 787 Advert Is a Dream

There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics. This move to nostalgia is quite common now, as coming out of a recession its…

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Gulf Life New Look Magazine

Leafing through the library of Ink Global’s (world’s largest in-flight publisher) magazines, Gulf Life sprang out as one good looking title. With a new lease of life it seems and printed on quality stock, the magazine aims to impress, and certainly tries to punch above its weight for Gulf Air, the smaller of the Gulf…

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Island Air’s New Brand

Hawaii’s second longest running airline Island Air has just launched a new look for its fleet and website. Bright and colourful isn’t something new to the airline, the brand has always had fun liveries, however this feels a lot more considered and professional whilst maintaining it’s bright ‘Aloha’ spirit. The lei (garland of flowers) logo…

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Hello Bright Young Thing

California Pacific Airlines might be a little upstart airline in the Californian sun compared to its rather large legacy competitors, however, the Californian’s do like the underdog. And with that in mind, look at how big Apple is today… perhaps this airline with very small roots could shoot up to become a bit of a…

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FastJet Reveals Sneak Peek At Their Livery

So for those of you who don’t know about new start-up FastJet, it is the new venture run by Stelios, the original easyJet guru who helped create the phenomenon of the low cost carrier. This venture is touted as the new ‘easyJet’ of Africa and whilst it most likely will have to compete with a variety of…

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A Clean Refreshing Taste To BA’s Latest Advertising

British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…

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Fiji Here We Come

Whilst those of you that have seen Air Pacific planes might be a little confused by this press release issued by the airline (due to the fact the airline’s livery has a huge ‘Fiji’ written on the tailfin), the old airline is being reborn. Fiji Airways (Air Pacific’s original name) will become the brand name…

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Braniff 30 Years On, Still Cool and Colourful

May 12th 1982, the worlds most colourful airline ‘Braniff International Airways’ ceased operations. 30 years ago, the skies were definately a more colourful place. Long gone the days of the humdrum, Braniff took the aviation experience to a whole new level, with space helmets for cabin crew, bold planes, partnerships with artisans, innovative ideas for…

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AirAsia ‘Pit Stop’ For A New Uniform

Tony Fernandes, CEO of Air Asia, Tune Hotels and team principal of the Caterham F1 group has recently tweeted his latest ‘Weekend Uniform’ for his Air Asia cabin crew. Whilst this ‘dressed down’ look of Short sleeve shirts and jeans looks more like easyJet’s original outfits, it’s definitely continuing the feel of F1 within his fleet of…

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Scoot On Over Tiger, There Is A New Animal In Town

Good news Singaporeans! With Scoot soon launching its services from Singapore to Australia, they’ve taken a decision to utilise the aircraft movements in between their medium-long haul flights by adding a daily service to Bangkok and 4 time weekly service to Tianjin. Whilst no photos have been released of the Scoot product yet (As soon as they…

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Qatar’s Ever Expanding Plan

Qatar Airways, a 5 star airline that truly deserves its airline ranking, seems to be really pushing forward with an aggressive expansion plan. Today, May 2nd 2012, marks a USD$2billion investment from Qatar into the New Doha International Airport, as the country looks to expand the airport to cope with the constant increase in growth…

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