We love a bit of online viral marketing, and three airlines this week have really taken the internet by storm. If you have been living under a stone for the last few days, here’s a catch up for you to take your dinner party conversation to a whole new level. The three airlines in question…
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When we announced the launch of the Virgin Atlantic Upper Class product on the A330 we mentioned how much we loved the new bar designed by VW+BS, and recently they created a cool time-lapse video showing the design process over the period of 3 years. It’s a fascinating video, showing a natural evolution of the…
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Cathay Pacific have really pushed their investment into the passenger experience by launching last week their new ‘Bridge’ lounge. The 6th lounge to grace Hong Kong International airport sits alongside The Cabin (launched in 2010), The Arrival (launched 2008), The Pier (2001) and the recently updated ‘Wing’ (first launched in 1998) and of course their…
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Thanks to our antipodean friends at Australian Business Traveller, we have a few images to share from their news on the unveiling of Qantas’ latest Boeing-737 Aboriginal Painted Jet. The ‘Mendoowoorrji’ artwork is from the late Paddy Bedford, a famous West Australian Aboriginal artist, and specifically from his 2005 painting ‘Medicine Pocket’ and is different…
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This week marked the arrival of Air Serbia’s first A319 to Belgrade Airport. 49% owned by Etihad, the original national airline JAT was re-branded to become the new ‘Air Serbia’, introducing a brand new livery, planes uniforms and total visual identity. As we reported on EX-YU Aviation back in January, the airline (and it’s competitors) have…
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Iberia, as we announced a few months back, has been toying with the idea of a new logo for a while, accidentally letting it slip on the nacelle of one of their airbus fleet, which generated a buzz on the net of the future look and feel. The new logo, which will feature first on…
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Our friends, and one of our favourite airlines, Air New Zealand are no stranger to producing safety videos, in fact they produce a new one with alarmingly increasing regularity. The latest, dubbed “Safety Old School Style” features America’s sweetheart comedienne Betty White and a cast of golden oldies. Past Air New Zealand safety video hits have included…
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Leisure travel operator, Thomas Cook, have launched their latest logo which will be rolled out throughout the group to unify its brands and market activity under one common symbol, the ‘Sunny Heart’. The ‘Sunny Heart’ is being rolled out from today, and will replace the current ‘Globe’ in the Group’s websites, international stores, the airline fleet…
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Our friends Australian Business Traveller announced on their site today that Qantas is bringing another of it’s iconic Aboriginal ‘DreamTime’ Jets online. The airline says its new Boeing 737-800 will feature the work of a well-known (but as yet un-named) West Australian indigenous artist, and will be painted in its Dreamtime colours at Boeing’s factory in Seattle…
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Time for a game of spot the difference! An authority in livery design (and a good friend of ours here at thedesignair.net), Remy Chevarin, has created a very elegant alternative solution to the new livery for Air New Zealand which we showcased (and liked) when it was released back in June. Perhaps it will take you…
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We are great fans of an atmospheric advertising campaign, and whilst we love to see hard product in all it’s glory, it is seemingly a more becoming way to advertising the product you have by creating an emotional connection, something that can be quite challenging with a 70 ton piece of machinery. Singapore Airlines have…
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There are some airline names that we don’t ever really pretend to understand, such as Peach, Wizzair or Mango Airlines, but this latest food stuff name really takes the biscuit. Vanilla Air, the low cost outfit of ANA (sitting alongside sister airline Peach) has just been launched, looking more like the logo of a fabric conditioner…
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Here at Thedesignair we have been watching the recent trend over the past few months of new uniforms being launched around the world, from China Eastern to Virgin Atlantic, new threads have become the new norm, lifting the inflight product and refreshing the cabin look and feel, whilst also (hopefully) making the cabin crew a…
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Whilst Virgin Atlantic has been seen as a forward thinking leader in the airline field (although now with a wealth of other airlines also in the same field) it seems a nod to a bit of nostalgia is on the cards for their uniforms, which we announced a few months ago, are now designed by…
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Tiger Airways, now Tiger Air, has just gone through a rebranding exercise, gone the tiger, and instead a large bold logo adorns the fuselage of the aircraft. We have to say we are a little saddened by this. The tiger, whilst a little bit ‘clipart’, was a great logo, and this new logo is purely…
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Our friends, Fiji Airways, have announced the latest stage of their rebranding excercise, bringing back the original glamour and authentic of their previous incarnation of the airline. The carrier on Thursday 27th June, relaunched itself worldwide as Fiji Airways, retiring its ‘Air Pacific’ brand. The defining moment, was the reveal of the new uniforms, created by…
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The livery Air New Zealand is the latest airline to revisit and refresh their livery, in a recent flood of new livery designs. Their new livery (as announced earlier today by our antipodean friends at Australian Business Traveller) follows their original idea to change to an all-black tail and typeface treatment, something that they originally…
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Alaska Airlines this week revealed it’s latest unique livery for it’s fleet, designed by 17 year old Aaron Nee. The design was part of a competition run by the airline to create a livery that ‘honored the culture of the Aloha State’. Nee’s design was selected from among more than 2,700 submissions by students across the…
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Avianca, one of South America’s largest airlines with roughly 70 aircraft and over 90 on order have finally announced their new brand, encompassing both TACA and Avianca’s two separate brands into one unified airline. Gone is the iconic red-topped aircraft of old, and instead a modern new minimalist approach has been taken to the livery.…
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“I think that was Justin Timber-what’s-his-face serving me my Gin & Tonic?” I can imagine a few people in their ‘later years of life’ whispering to each other as they go on their annual holiday. Welcome to Air Canada Rouge’s new uniform. Following the trend of the capsule wardrobe that most North American Carriers seem…
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A few months ago, we posted the artists impression for Air Canada’s new diffusion brand ‘rouge’ set for their leisure routes. The first plane has been painted and has just shown itself to the world in these glossy press pics. Whilst a shiny plane always looks great, we still can’t help but feel this brand…
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JFK is one of the busiest and most congested airports in the world. Here at DesignAir the airport experience at JFK was one we used to dread, fearing outdated over populated terminals with confusing signage and generic uninspiring shops. But now, that’s all changed thanks to Delta’s newly re-opened Terminal 4, which all Delta and…
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Now that Batik Air, Lion Air’s latest ‘Premium’ venture, has been flying for a few weeks, we thought it best to take some time to take a look at this new carrier and what you can expect. Firstly, Let’s talk interiors. The whole premise of the airline is to fly passengers around the Asia region…
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Here at TheDesignAir, our team of expert judges have looked at the liveries around the world this year and have come up with our Top 10 liveries for 2013. Whilst we have some great looking airlines from last year’s Top 10 still appearing in the list this year, there are some great new liveries that are…
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Recently snapped by Clement Alloing is the start of the new livery for Avianca, who recently partnered up with TACA. Avianca’s new livery looks a little flat, and whilst not complete (there will be the logotype on the side of the fuselage) the magic of one of the best liveries out there seems to have…
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Virgin Atlantic announced today they were going to launch a new uniform for the 7,500 staff that wear the Virgin brand, designed by British designer Dame Vivienne Westwood. The collaboration between the two British brands is a long-term partnership which will see a total re-design of the uniform across all areas. With original design and sustainability…
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As part of our plan to talk to some of the leaders in aviation branding, thedesignair.net take 5 minutes out of Frank Mertens’ busy schedule to talk about the immediate future of the UK’s much admired bmi regional airline. Hi Frank, thanks for taking time to talk to us, firstly what is your background and…
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Qantas seem to be grabbing all the press this week, their latest release is to mark the launch of their brand new uniform for their cabin crew being rolled out in early 2014. Designed by Australian designer Martin Grant, “The new uniform speaks of Australian style on the global stage.” says Qantas CEO Alan Joyce. The…
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British Airways have now got their first painted Airbus A380. This does herald the start of a new era for BA and sits with it’s previous few years of updating its fleet. Whilst eyes are keenly fixed on what the experience will be aboard the legacy carrier’s latest new toy, we are keenly looking at…
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thedesignair.net interview with Simon Lloyd Marketing Director, Virgin Atlantic I was lucky enough to grab some time between meetings with a very busy Simon Lloyd, Marketing Director for Virgin Atlantic on the VS045 headed to New York. After sipping on some champagne and savouring a brilliant burger in the ever award winning Clubhouse in Terminal…
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