Southwest Airlines has always been seen as a fun-loving airline, with many people loving their light-hearted and easy going nature. Individual safety messages and character is encouraged to create a warm environment to put their passengers at ease. However, their latest incarnation of the female outfit, couldn’t be anything further from fun if it tried.…
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Virgin Atlantic managed to top the polls in the CoolBrands List. The CoolBrands List has been running for 11 years and has featured the sexy red airline rather a lot. Sir Richard Branson’s airline was one of only two airlines to place, along with British Airways, However Virgin Atlantic placed 8th coolest brand in the…
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There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics. This move to nostalgia is quite common now, as coming out of a recession its…
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Lucky enough to be in O’ahu right now during the arrival of Island Air‘s new turboprop sent over from the mainland. This image, as seen on their facebook profile shows the aircraft resting after a just over 8 hour flight from the mainland from its previous owner American Eagle. This commences the start of the…
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No real surprises that Virgin America sweeped the board, hosted in their home state, at the Passenger Choice Awards 2012 yesterday in Long Beach California (September 17th), pulling in a whopping 4 awards, encompassing Overall Passenger Experience (Up to 50 IFE equipped in fleet), Best in Region (Americas), Best User Interface and Best Cabin Ambiance.…
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Today, 09 September 2012, marks the news of one of the industry’s most influential CEOs stepping down from his position as CEO of Virgin Atlantic. Steve Ridgeway started his career with Virgin Atlantic in 1989 when he was appointed Managing Director of the industry’s first automated frequent flyer programme, Virgin Freeway. In 1994, he was…
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So, for those of you who have been following my posts will probably be expecting this report. It’s safe to say I’ve been confident that a ‘Virgin America’ product would end up over in Europe, recently covering such a concept in this Report. Virgin Atlantic have launched a 3 times daily return connection between Heathrow…
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Leafing through the library of Ink Global’s (world’s largest in-flight publisher) magazines, Gulf Life sprang out as one good looking title. With a new lease of life it seems and printed on quality stock, the magazine aims to impress, and certainly tries to punch above its weight for Gulf Air, the smaller of the Gulf…
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Hawaii’s second longest running airline Island Air has just launched a new look for its fleet and website. Bright and colourful isn’t something new to the airline, the brand has always had fun liveries, however this feels a lot more considered and professional whilst maintaining it’s bright ‘Aloha’ spirit. The lei (garland of flowers) logo…
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So if you haven’t heard about the fairly radical new uniform for Virgin America, being launched across their fleet 8th August this year, here’s a cool behind the scenes look at their new uniform, designed by San Fran neighbours Banana Republic. It’s great to see the attention of detail that goes into the design of…
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United have announced on their facebook page that their 787 will have a new look to it’s livery. To quote their site, “Our 787 fleet will be painted with the globe livery but will get its own unique twist: the gold line along both sides of the fuselage will feature a special swoop from nose to…
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Swoon. It’s no real surprise that Virgin America kept it’s probably now rather weighty crown of Best Domestic Airline in the US this year, it’s 5th year in a row. For those of thinking ‘Fix! Fix!’ It’s hard to say it is, as this award is voted by readers of Travel and Leisure magazine, rather…
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California Pacific Airlines might be a little upstart airline in the Californian sun compared to its rather large legacy competitors, however, the Californian’s do like the underdog. And with that in mind, look at how big Apple is today… perhaps this airline with very small roots could shoot up to become a bit of a…
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So for those of you who don’t know about new start-up FastJet, it is the new venture run by Stelios, the original easyJet guru who helped create the phenomenon of the low cost carrier. This venture is touted as the new ‘easyJet’ of Africa and whilst it most likely will have to compete with a variety of…
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British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…
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Spot the difference… Yes! you are right. The second plane is different… a 737 (737-300) compared to the Airbus. (well… if you are colour blind that would be the only difference…) In all seriousness though Viva Colombia will be launching in a few days time from it’s base in Medelín, Colombia. The fact the two…
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Whilst those of you that have seen Air Pacific planes might be a little confused by this press release issued by the airline (due to the fact the airline’s livery has a huge ‘Fiji’ written on the tailfin), the old airline is being reborn. Fiji Airways (Air Pacific’s original name) will become the brand name…
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KLM might be known as the very first airline in the world, but silently over 90 years they have really generated a cracking archive of posters. They’ve been one of the first airlines to advertise their services and their posters span a whopping 9 decades and the styles of their advertising showcase more than the…
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We’ve had doves, giant ladies in bikinis and even killer whales gracing the air, and now Alaska Airlines‘ big old flying fish is coming back to the skies later this year. The largest flying (and perhaps only flying) salmon is being painted on the side of a 737-800 a longer airframe compared to the predecessor fish which…
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British Airways have been busy with their paint recently. After the rather questionable ‘Dove‘ that British Airways touted as their London 2012 celebratory livery, they’ve gone and created a whole new one – strangely to much less fanfare! This livery is due to the fact this very Airbus A319 will be bringing the Olympic torch…
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There is something quite charming about looking at the new Mais Lineas Aereas livery on their Fokker 100 fleet. It’s like stepping back in time wearing that favourite retro t-shirt you have washed too many times so it’s shrunk in the wash but can’t let go of. For me, it’s like looking at the DC9 or…
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May 12th 1982, the worlds most colourful airline ‘Braniff International Airways’ ceased operations. 30 years ago, the skies were definately a more colourful place. Long gone the days of the humdrum, Braniff took the aviation experience to a whole new level, with space helmets for cabin crew, bold planes, partnerships with artisans, innovative ideas for…
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Tony Fernandes, CEO of Air Asia, Tune Hotels and team principal of the Caterham F1 group has recently tweeted his latest ‘Weekend Uniform’ for his Air Asia cabin crew. Whilst this ‘dressed down’ look of Short sleeve shirts and jeans looks more like easyJet’s original outfits, it’s definitely continuing the feel of F1 within his fleet of…
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Eva Air have recently launched their newest business class seat, looking very much like the new Weber‘s ‘Cirrus’ reverse herringbone seat, as launched on Qatar and Lufthansa amongst others. Titled ‘Royal Laurel Class‘ this seat will be offered on their Taipei-New York service and will be on board in June 2nd 2012 in a cabin with…
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Good news Singaporeans! With Scoot soon launching its services from Singapore to Australia, they’ve taken a decision to utilise the aircraft movements in between their medium-long haul flights by adding a daily service to Bangkok and 4 time weekly service to Tianjin. Whilst no photos have been released of the Scoot product yet (As soon as they…
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Qatar Airways, a 5 star airline that truly deserves its airline ranking, seems to be really pushing forward with an aggressive expansion plan. Today, May 2nd 2012, marks a USD$2billion investment from Qatar into the New Doha International Airport, as the country looks to expand the airport to cope with the constant increase in growth…
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There’s nothing like getting close to your passengers and melting away any concerns they have, but Sir Richard Branson has taken this to a whole new level. In an interesting PR stunt, Virgin Atlantic have launched a new onboard Ice cube. Yes. Ice cube. In a bid to… well I’m not quite sure to be…
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Whilst this pretty nifty (if not shouty!) video might appear somewhat self-serving considering its creator is Ink, the world’s largest inflight magazine producer, they do highlight an interesting topic in aviation right now. Is the in-flight magazine dying? Apparently not if this months Aeroflot magazine is to be taken seriously weighing in at a whopping…
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Garuda Indonesia unveiled their expansion plans at the Arabian Travel Market this week aptly called their ‘Quantum Leap’ program. They plan on increasing their fleet size more than twice fold by 2015 to a staggering 194 aircraft. Garuda has had a checkered past. Back in 2009 the airline, along with other Indonesian carriers, were banned…
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Virgin Australia have been busy recently and have just released images of their new domestic A330 fleet operating both the Syndey-Perth and Melbourne-Perth routes. This comes just over a week after releasing news of them updating the interiors of their 777 cabins for their trans-pacific flights. As designed by Brand Director, Hans Hulsbosch, Virgin Australia has…
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