Gulf Life New Look Magazine

Leafing through the library of Ink Global’s (world’s largest in-flight publisher) magazines, Gulf Life sprang out as one good looking title. With a new lease of life it seems and printed on quality stock, the magazine aims to impress, and certainly tries to punch above its weight for Gulf Air, the smaller of the Gulf…

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Island Air’s New Brand

Hawaii’s second longest running airline Island Air has just launched a new look for its fleet and website. Bright and colourful isn’t something new to the airline, the brand has always had fun liveries, however this feels a lot more considered and professional whilst maintaining it’s bright ‘Aloha’ spirit. The lei (garland of flowers) logo…

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Hello Bright Young Thing

California Pacific Airlines might be a little upstart airline in the Californian sun compared to its rather large legacy competitors, however, the Californian’s do like the underdog. And with that in mind, look at how big Apple is today… perhaps this airline with very small roots could shoot up to become a bit of a…

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FastJet Reveals Sneak Peek At Their Livery

So for those of you who don’t know about new start-up FastJet, it is the new venture run by Stelios, the original easyJet guru who helped create the phenomenon of the low cost carrier. This venture is touted as the new ‘easyJet’ of Africa and whilst it most likely will have to compete with a variety of…

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A Clean Refreshing Taste To BA’s Latest Advertising

British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…

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Fiji Here We Come

Whilst those of you that have seen Air Pacific planes might be a little confused by this press release issued by the airline (due to the fact the airline’s livery has a huge ‘Fiji’ written on the tailfin), the old airline is being reborn. Fiji Airways (Air Pacific’s original name) will become the brand name…

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Braniff 30 Years On, Still Cool and Colourful

May 12th 1982, the worlds most colourful airline ‘Braniff International Airways’ ceased operations. 30 years ago, the skies were definately a more colourful place. Long gone the days of the humdrum, Braniff took the aviation experience to a whole new level, with space helmets for cabin crew, bold planes, partnerships with artisans, innovative ideas for…

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AirAsia ‘Pit Stop’ For A New Uniform

Tony Fernandes, CEO of Air Asia, Tune Hotels and team principal of the Caterham F1 group has recently tweeted his latest ‘Weekend Uniform’ for his Air Asia cabin crew. Whilst this ‘dressed down’ look of Short sleeve shirts and jeans looks more like easyJet’s original outfits, it’s definitely continuing the feel of F1 within his fleet of…

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Scoot On Over Tiger, There Is A New Animal In Town

Good news Singaporeans! With Scoot soon launching its services from Singapore to Australia, they’ve taken a decision to utilise the aircraft movements in between their medium-long haul flights by adding a daily service to Bangkok and 4 time weekly service to Tianjin. Whilst no photos have been released of the Scoot product yet (As soon as they…

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Qatar’s Ever Expanding Plan

Qatar Airways, a 5 star airline that truly deserves its airline ranking, seems to be really pushing forward with an aggressive expansion plan. Today, May 2nd 2012, marks a USD$2billion investment from Qatar into the New Doha International Airport, as the country looks to expand the airport to cope with the constant increase in growth…

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REPORT: Is Print Dying?

Whilst this pretty nifty (if not shouty!) video might appear somewhat self-serving considering its creator is Ink, the world’s largest inflight magazine producer, they do highlight an interesting topic in aviation right now. Is the in-flight magazine dying? Apparently not if this months Aeroflot magazine is to be taken seriously weighing in at a whopping…

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Lufthansa’s New Project Direct 4 You

Whilst this hasn’t been officially released by Lufthansa, German newspaper Bild has reported through sources close to the airline that they are planning on launching a new low-cost unit (similar to the recent launch of IAG’s Iberia’s new Iberia Express) The new airline has been dubbed ‘Direct 4 You’ and will basically be an amalgamation of Germanwings…

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Wow! Its Top Gun

Wow Air, Iceland’s Newest Airline have created a full TV commercial to generate interest in their product. Whilst really keeping it as a sneak peak into what the airline might be, it definitely will generate a buzz. I have to say, as a pilot, it’s a bit of fun, if not a little cliché, but it obviously…

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Flybe Making Flying Better

Flybe, UK’s largest domestic carrier and short haul European carrier has recently updated its website, brought on a new non-executive director and banished evil debit card charges from its bookings. What with a new ‘Making Flying Better’ slogan, perhaps they mean what they say! Flybe’s new website is slick, it is finished too, something that…

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