How Turkish Airlines Latest Safety Video Reflects Airlines’ Need To Showcase Networks

Turkish Airlines’ latest safety video might have been released a few months ago, but it has already amassed over 9million views on YouTube. The safety video, which features the Lego Movie characters in a sequel to the airline’s initial safety video last year. While the video is still as captivating as the initial incarnation, featuring…

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The Odd Couple, United And… Spiderman?

It’s not the first super-hero partnership, in fact, Turkish Airlines has had a whole wave of super heroes in their safety video for over a year since the Lego Movie came out, and Superman and Batman have been adorning one of their 777’s for years. But, beginning June 1, United Airlines will launch its latest…

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Uncovering Etihad’s Latest Passenger Experience Developments

Recently, Etihad Airways completed a single-use plastic-free flight from Abu Dhabi to Brisbane to highlight the issues the industry faces when it comes to sustainability. But instead of this being a one-off stunt, it has actually turned into a learning curve with many of the disciplines being rolled out across the airline, a carrier fast…

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Etihad Completes First Single-Use Plastic-Free Flight To Highlight Industry Challenges

Etihad Airways is now the first airline in the region to have operated a flight without any single-use plastics on board, in a bid to raise awareness of the effects of plastic pollution. Flight EY484 departed Abu Dhabi on 21 April, landing in Brisbane on 22 April, also known as Earth Day. H.H. Sheikh Theyab…

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Icelandair Looks To Local Fauna For Amenity Kit Inspiration

Icelandair is incredibly proud of its cultural and geographical roots. So much so it actually names its aircraft after famous landmarks and natural phenomena found in Iceland. So it’s little surprise the latest range of eco-friendly amenity kits from the carrier will now celebrate Icelandic wildlife too. The new “Dýralíf” (Wildlife) amenity kit collection designed…

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Qatar Airways Continues Bric’s Relationship, With Launch Of Updated Amenity Kits

Qatar Airways has launched its latest range of First Class and Business Class amenity kits. Created by BRIC’s, the new amenity kits will be distributed to passengers in on long-haul and ultra-long-haul flights. The new collection of BRIC’s amenity kits includes designs and contents created for both male and female passengers and feature the same…

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United Rolls Out New Amenity Kits

United Airlines‘ customers now have an opportunity to experience the ever-popular Sunday Riley products thanks to the upcoming roll-out of new amenity kits featuring what is frequently described as a ‘cult’ beauty brand. This new collection, In some stylish leather cases (in premium classes) will begin its roll-out later this month on board and the range…

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Air France Reveals New Business Class Menus Designed For First Class Passengers

Air France has just revealed a new business class menu by a French chef with no less than 3 Michelin stars. From April to June 2019, the famous French chef Arnaud Lallement will be offering new gourmet dishes exclusively designed for Air France’s Business class cabins. For just three months starting today, the company has…

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Finnair Adds More Hygge By Launching New Amenities By Marimekko And L:A Bruket

Finnair is moving away from its more clinical approach to Finnish design and adding depth, texture and warmth with new soft products to bring a new layer of richness and comfort. Timed to coincide with the launch of its new service between Helsinki and Los Angeles on March 31st, Finnair has celebrated its long-standing relationship…

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British Airways Upgrades First Class With New Amenities And Dining

While British Airways has invested heavily in to its Club World, including new bedding and dining, its very top cabin class was left at the wayside, meaning that in some respects, the Club World product out-delivered the carrier’s flagship product. However, all that is apparently set to change as British Airways’ First cabin undergoes a…

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Philippine Airlines Is Offering An Incredible Sale Right Now Across South East Asia And Australia

It’s no surprise that we are slightly enamoured with Philippine Airlines, especially in the last few years where the carrier has invested heavily in to its hard and soft product. The upgraded 777s and the brand-spanking-new A350s push the carrier well above its previous product offering, and is fast becoming an interesting alternative to the…

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American Introduce New Stylish Amenity Kits, But Do They Hit The Mark?

American Airlines has just introduced a new wave of amenity kits for passengers in its International First & Business, Transcon First & Business and International Premium Economy cabins. As with most airlines, American has teamed up with leading up-and-coming lifestyle and skincare brands. Coming on line mid February, the kits are designed in collaboration with This…

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Toilet Talk. Is This The Future Of B777 Restrooms?

Believe it or not, the 777 toilet may not be one of the most talked about parts of the passenger experience, but it hasn’t really changed since the 777 came to service decades ago. So step ahead 24 years and it’s about time that a company is offering a brand new concept to the aircraft’s…

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Cathay Brings Yoga To Its ‘Life Well Travelled’ Philosophy

Long-haul Cathay passengers transiting through Hong Kong Airport may find the airline’s latest addition to their Pier Lounge a welcome haven to stretch and relax during their journey. Designed in partnership with The Pure Group, The Sanctuary by Pure Yoga is a 700 square-foot area divided into two zones – The Body Sanctuary, which is…

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United’s New Uniform Is Launched, And It’s Certainly… Bold.

Nope, this isn’t the press shot from the latest Star Trek franchise, these are the new threads that will adorn 70,000 employees across United’s operations. The new designs follow last year’s announcement of their new partnerships with Tracy Reese, Brooks Brothers and Carhartt. Focusing on high quality fabrics, improved breathability and overall enhanced fit, United’s…

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Air France New Menu Reflects Airlines’ Latest Trend To Make Flying Healthier

There are two buzz words flooding the aviation space right now, one is personalisation and the other is health. So its no surprise some airlines are going to new levels to embrace these emerging trends in order to respond to consumer demands. Air France customers in economy and premium economy will be now able to…

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Eva Air Launches New Pyjamas By Jason Wu

Designed exclusively for EVA Air, through a new partnership with Jason Wu, the airline has launched a collection of branded unisex sleeper suits and slippers for Royal Laurel/Premium Laurel Class passengers. David Chen, Senior Vice-President at EVA Air, said: “As Taiwan’s premiere airline, we are proud to partner with world-renowned luxury designer, Jason Wu. Together,…

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Thank You For 2018. Here’s To 2019 With TheDesignAir

“2019 will see TheDesignAir’s eighth year operating. If you had asked me 7 years ago when I wrote my first post whether I would still be doing this today, my answer would have probably been a simple ‘nope’. Yet here we are, still writing about the latest product releases, new airline brands, the hottest uniforms…

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10 Things We Loved In 2018

Air Tahiti Nui’s brand new image We fell in love with Air Tahiti Nui’s new brand image by FutureBrand and Alexander Lee, which brought the island nation to life in the skies of the Pacific. Careful attention to detail, bright bold colours and stunning iconographic patterns caught our eye this year and certainly brought a…

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Singapore Airlines Introduces Food Pre-Order Network-Wide For Business And First Class Passengers

Singapore Airlines has upgraded its famous ‘Book The Cook’ service enabling customers travelling in Suites, First Class and Business Class from anywhere in the Airline’s global network to now pre-order main courses from their flight’s menus. SIA is the world’s first airline to roll out this bespoke service on all flights. There are also plans…

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Announcing TheDesignAir Awards 2018 Winners

TheDesignAir is pleased to announce the 2018 Award winners as voted for by our esteemed judging panel and our readers. This year has seen a wave of improvements around the world in the field of passenger experience. From impressive new business class cabins to swathes of new airline lounges, no stone has been left unturned…

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TheDesignAir Launches 2018 Awards Shortlist

TheDesignAir is pleased to announce the shortlist for the DesignAir Awards 2018 and just like last year, we’ve opened some of the categories to the public, so you can vote for the winners you feel are most worthy. Now is your chance to pick from our shortlisted categories for Best Design Airline, by region, across…

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Delta Upcycles Uniforms For Charity In Partnership With Looptworks

This year saw Delta roll out new threads for their employees. With any new roll out, comes the important question of what to do with the old uniforms. All 150 tonnes of it. Luckily, Delta has a very progressive approach to its operation, and has innovation running through the entire business. Instead of creating waste…

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ANA Goes Kabuki With New Safety Video

After three years of the current incarnation, ANA is just about to release a brand new inflight safety video. Following the trend of departing from the standard dry information piece, the airline has injected an element of humour and locale by utilising the historic Japanese cultural form of Kabuki theatre. The video will be shown…

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Etihad Launches ‘Choose Well’ Campaign Highlighting New Product Offering

  Etihad Airways, who is turning 15 this year, has just launched a new ‘Choose Well’ campaign reflecting the airline’s new customer proposition. The airline references the multiple choices we face when we travel, and how to customise the journey on their own terms. It is also reaffirms that Etihad’s customers, partners, guests and employees…

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It’s Christmas Time, So Bring On The Tear-Jerkers

SAS For many, the arrivals hall will be a large part of Christmas with many of us either travelling or having relatives or friends travelling to their loved ones. This timeless video by SAS, released not just for Christmas, showcases an often overlooked part of the passenger experience. “The Arrivals” campaign imagery and film are…

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Neutral Digital Launches Cathay Pacific VR Experience Showcasing Enhanced Features

October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…

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Emirates ‘Fly Better Campaign’ Reflects Airline’s Impressive IFE Offering

This week saw Emirates launch a brand new “Fly Better” campaign which coincide with the launch of its bold new brand promise. The campaign, which features a full length commercial, which will be aired in November, refers to its extensive award-winning inflight entertainment system which has one of the widest-ranging selection of movies, TV shows and…

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KLM Introduces New Marcel Wanders Food Box Concept In Business Class On Cityhopper Flights

KLM has just announced a new dining concept for passengers travelling in their Euro Business Class cabin on the airline’s Embraer fleet. Starting 28 October 2018, the new, high quality meals are designed to be both more substantial and varied. This new concept provides larger meals with an emphasis on sustainable and seasonal elements. Until noon,…

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Could Virtual Reality Really Help Airline Marketing? Just Ask Neutral Digital

Stepping in to Neutral Digital’s Shoreditch studio in London, there is something daunting about being greeted by an isolated sole chair surrounded by some simple technology and a giant screen. But the warmth of the greeting from Sergio Irigoyen and Dan Bambridge alleviate any concerns. After all, I’m about to experience one of the most state-of-the-art…

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