ANA Goes Kabuki With New Safety Video

After three years of the current incarnation, ANA is just about to release a brand new inflight safety video. Following the trend of departing from the standard dry information piece, the airline has injected an element of humour and locale by utilising the historic Japanese cultural form of Kabuki theatre. The video will be shown…

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Neutral Digital Launches Cathay Pacific VR Experience Showcasing Enhanced Features

October saw the launch of Neutral Digital’s latest VR experience, showcasing Cathay Pacific’s new A350 cabin, including their economy, premium economy and business class cabins. Cathay Pacific and Neutral Digital collaborated to design and implement a VR storyboard that would show the prospective passenger visual and interactive highlights beginning with the livery, and onto the…

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Could Virtual Reality Really Help Airline Marketing? Just Ask Neutral Digital

Stepping in to Neutral Digital’s Shoreditch studio in London, there is something daunting about being greeted by an isolated sole chair surrounded by some simple technology and a giant screen. But the warmth of the greeting from Sergio Irigoyen and Dan Bambridge alleviate any concerns. After all, I’m about to experience one of the most state-of-the-art…

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Malaysia Airlines Brings Great Fares To The Skies… And Yes, That Means Another TheDesignAir Giveaway! (Maybe our best one yet!)

Yes, its certainly that time of the year. Another great carrier, Malaysia Airlines is offering some fantastic bargains, especially in economy. However, those wanting to experience the premium cabins are also able to get some great deals. For those travelling from London, passengers will get to experience the airlines’ state-of-the-art A350 aircraft, and enjoy their…

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British Airways’ New Club Europe Dining Signals Airline’s Continued Desire To Improve Business Class Passenger Experience

British Airways is making a multi-million pound investment in its short haul business class cabin, Club Europe as part of the airline’s existing £4.5bn investment plan that has already seen a range of improvements to BA’s passenger experience. Starting September 12th the airline will introduce what seem to be delicious new menus with improved recipes and…

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