British Airways Big British Flash Flop?

Today, British Airways broadcast on its social networking sites, “A Big British Flashmob” to promote their new Moscow route. BA partnered with VisitBritain to promote the new flights, flown on their 747. This is cleverly timed, due to competition from low cost carrier easyJet, who have also won the rights to the route. The video,…

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British Airways Showcase New A380

British Airways today announced that booking has commenced for flights to Hong Kong and Los Angeles onboard their new flagship, the Airbus A380. Los Angeles will be available to book for flights commencing October 15th, and Hong Kong will commence operations on November 15th, both this year. The routes were widely expected, and fit the…

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Air Canada Launches Premium Economy

Air Canada has announced an amazing 458 seat configuration 77w coming on the line in July this year, including a new premium economy product, something we announced back in May last year. The airline has really stepped up their offering (thankfully), providing a European style cabin to compete with the slightly inferior north American counterparts. We…

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Air Tahiti Nui Revitalise Inflight Product

Short on the heels of other Pacific long haul rival Fiji Airways, a designair favourite, Air Tahiti Nui has revealed that it is refitting it’s A340 long haul fleet starting in April this year with a brand new economy and Poerava business class product. Here at thedesignair, we are super excited, as the long trip from…

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TAM Launches Spectacular New 777 In-flight Cabin

TAM airlines has pretty much been under the radar since their recent merger with LAN earlier this year, with many of the details still being ironed out since the combination of two of South America’s biggest carriers. That was until a couple of days ago, when LAN blasted their competitors out of the water with…

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Southwest Airlines Launch New Uniform

Southwest Airlines has always been seen as a fun-loving airline, with many people loving their light-hearted and easy going nature. Individual safety messages and character is encouraged to create a warm environment to put their passengers at ease. However, their latest incarnation of the female outfit, couldn’t be anything further from fun if it tried.…

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Thomson New 787 Advert Is a Dream

There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics. This move to nostalgia is quite common now, as coming out of a recession its…

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A Clean Refreshing Taste To BA’s Latest Advertising

British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…

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Did Airbus Run Out of Blue Paint?

So Malaysia Airlines is the latest airline to get hold of their brand-spanking-new-shiny-flying-office-block of a plane, the A380. Malaysia have been keen to push their product offering forward with the launch of their new fleet of 6 mega planes. On board chef’s for first class passengers, lie flat seats for business passengers and Thales entertainment…

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Scoot Reveal Their Real Livery

So. Here it is, after my first post, the much anticipated big bird. Yellow is the colour of the day with Scoot. Large swooshes of yellow flow across the 777 they are using for their low cost long haul route network. Whilst I’m trying to remain fully objective over this, I can’t help but cringe…

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The Mexicana Birds Are Back

Troubled Mexicana had only recently launched its new livery when they went down due to financial difficulties back in 2010. So it never really got the outing it deserved. But only today was it suggested by an article on ATW that Mexicana will possibly come back to the skies on June 9th using a fleet…

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Fiji Here We Come

Whilst those of you that have seen Air Pacific planes might be a little confused by this press release issued by the airline (due to the fact the airline’s livery has a huge ‘Fiji’ written on the tailfin), the old airline is being reborn. Fiji Airways (Air Pacific’s original name) will become the brand name…

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