Well, It’s official, and whilst we are awaiting images of the actual product itself, the end of the month will bring the launch of Virgin Atlantic‘s newly nicknamed ‘Little Red’ domestic services. The 26 daily flights, whilst a smaller proposition compared to BA‘s offerings (if you include London City Airport flights) will offer an array…
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It seems there has been quite the rumour-mill going on the past week over the apparent shift in Dragonair‘s new image, after leaked images of “Cathay Dragon” appeared overnight on the internet. Whilst the photoshopping on the images make it look more like a concept than reality for now, it seems there may be more…
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This week, British Airways have joined KLM in charging for hold luggage, following suit of the low cost revolution running through the rest of Europe, and have now created fares that exclude hold baggage (on certain routes), making fares cheaper and more competitive against the major low cost carriers. Sadly now, the defined lines in…
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Hawaiian Airlines seems to be on a mission to be one of the coolest and biggest carriers in the pacific. Hawaiian’s latest endevour, designed to take on the new Island Air means business. Connecting the smaller islands of Molokai and Lanai to the other islands, a new fleet of turboprops will join the Hawaiian family, except…
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Air Canada has announced an amazing 458 seat configuration 77w coming on the line in July this year, including a new premium economy product, something we announced back in May last year. The airline has really stepped up their offering (thankfully), providing a European style cabin to compete with the slightly inferior north American counterparts. We…
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Short on the heels of other Pacific long haul rival Fiji Airways, a designair favourite, Air Tahiti Nui has revealed that it is refitting it’s A340 long haul fleet starting in April this year with a brand new economy and Poerava business class product. Here at thedesignair, we are super excited, as the long trip from…
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TAM airlines has pretty much been under the radar since their recent merger with LAN earlier this year, with many of the details still being ironed out since the combination of two of South America’s biggest carriers. That was until a couple of days ago, when LAN blasted their competitors out of the water with…
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Whilst there hasn’t been any real announcement of their product launch for the 777, here is a video on their YouTube channel of the interior of their new aircraft, joining their fleet in 2013. Whilst there is no sound, it’s easy to work your way through their 3 classes, whilst none of these products are…
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Whilst it is perhaps best for you to make up your own mind on British Airways new commercial, hitting UK screens today, this 30 second advert feels a little cheap as far as brand positioning goes. The airline over the Olympics has produced some great adverts, and has been very clever in its marketing strategy in 2012.…
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Now I have a feeling this is going to be a “Marmite/Vegimite” of liveries. You are either going to love it, or hate it. But Fiji Airways rebranding gets a big thumbs up from TheDesignAir. When first mentioned on TheDesignAir we highlighted the fact that Fiji was going back to it’s roots with it’s new name.…
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As promised, here at DesignAir we evaluated airlines around the world to compile our definitive Top 10 list of Cool Airline Brands. Let us know if you agree, whether you think we’ve missed one, or what your top 10 would be at the bottom of the page! 10. Southwest Southwest Airlines could be seen as a…
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Streuth! It’s hard not to report about the Virgin group of airlines right now, as they just keep on doing things right. We, here at TheDesignAir love this brand new commercial from Virgin Australia. Turn up your speakers, sit back and enjoy! Slick, clean, and super retro, they are really trying to hark back to the…
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United Economy Report Flight: UA1717 Aircraft Type: B767-400 Class: Economy (Coach) Route: HNL – SFO Date: 26th September 2012 Best for: ‘Blandalised’ travelers, looking for a cheap seat, and nothing else. Most likely to sit next to: (on this route) An aging surfer dreaming of times gone by, or an armada of Japanese tourists. Business…
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There is something to be said about UK advertising. It is some of the best in the world. Thomson’s latest advert currently screened on TV is somewhat reminiscent of the BA campaigns ‘To Fly to Serve’ seen on British TV before the Olympics. This move to nostalgia is quite common now, as coming out of a recession its…
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It seems the long-gone era of glamorous travel is fast diminishing, due to technological advances in the industry. Passengers are losing their connection to the airlines that they fly with, airlines are losing the communication points they used to have. ‘Tea? Coffee?” might be the only two words that a passenger could hear from their…
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Today, 09 September 2012, marks the news of one of the industry’s most influential CEOs stepping down from his position as CEO of Virgin Atlantic. Steve Ridgeway started his career with Virgin Atlantic in 1989 when he was appointed Managing Director of the industry’s first automated frequent flyer programme, Virgin Freeway. In 1994, he was…
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Singapore Airlines has always been seen as a global market leader so it doesn’t surprise to hear they have launched a plan to roll out their in-flight offering of WiFi from their current 14 aircraft out to their entire fleet. This will also mean that mobile phone data services can be enabled, allowing the humble…
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So, for those of you who have been following my posts will probably be expecting this report. It’s safe to say I’ve been confident that a ‘Virgin America’ product would end up over in Europe, recently covering such a concept in this Report. Virgin Atlantic have launched a 3 times daily return connection between Heathrow…
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US Airways isn’t really a market leader in many ways. Their cabins are still dated and for most internal flights, entertainment consists of an inflight magazine and either a rather boring game of eye-spy or completing a half-done sudoku. However, US Airways does have miniture strokes of genius from time to time, usually spurred on…
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Swoon. It’s no real surprise that Virgin America kept it’s probably now rather weighty crown of Best Domestic Airline in the US this year, it’s 5th year in a row. For those of thinking ‘Fix! Fix!’ It’s hard to say it is, as this award is voted by readers of Travel and Leisure magazine, rather…
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California Pacific Airlines might be a little upstart airline in the Californian sun compared to its rather large legacy competitors, however, the Californian’s do like the underdog. And with that in mind, look at how big Apple is today… perhaps this airline with very small roots could shoot up to become a bit of a…
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British Airways who have always taken more of an ‘atmospheric’ attitude towards their advertising campaigns compared to VA, their competitor’s, product led advertising strategy as of late, has taken a new direction. No doubt, off the back of Heston Blumenthal’s TV programme that highlighted the challenges found onboard airlines for their catering offering due to…
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So Malaysia Airlines is the latest airline to get hold of their brand-spanking-new-shiny-flying-office-block of a plane, the A380. Malaysia have been keen to push their product offering forward with the launch of their new fleet of 6 mega planes. On board chef’s for first class passengers, lie flat seats for business passengers and Thales entertainment…
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Troubled Mexicana had only recently launched its new livery when they went down due to financial difficulties back in 2010. So it never really got the outing it deserved. But only today was it suggested by an article on ATW that Mexicana will possibly come back to the skies on June 9th using a fleet…
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Spot the difference… Yes! you are right. The second plane is different… a 737 (737-300) compared to the Airbus. (well… if you are colour blind that would be the only difference…) In all seriousness though Viva Colombia will be launching in a few days time from it’s base in Medelín, Colombia. The fact the two…
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Whilst those of you that have seen Air Pacific planes might be a little confused by this press release issued by the airline (due to the fact the airline’s livery has a huge ‘Fiji’ written on the tailfin), the old airline is being reborn. Fiji Airways (Air Pacific’s original name) will become the brand name…
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British Airways have been busy with their paint recently. After the rather questionable ‘Dove‘ that British Airways touted as their London 2012 celebratory livery, they’ve gone and created a whole new one – strangely to much less fanfare! This livery is due to the fact this very Airbus A319 will be bringing the Olympic torch…
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“Hello Mum? Yes, it’s me. I’m on the plane. I’ll be 30 minutes early.” Yes. It’s official, Virgin Atlantic have decided that mobile phone calls are a good idea in the plane, making themselves a British leader once again in aviation. Whilst this is a relatively new trend to travellers it will be interesting to…
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Hawaiian Airlines released news of their 4th Japanese route, to Sapporo, this month (subject to approval) and this makes the airlines latest addition to their large Asia network expansion since the launches of Tokyo in November 2010, Seoul in January 2011, and Osaka in July 2011 and recently Fukuoka in April 2012. Hawaiian now have 6 sparkly new Airbus A330’s in their fleet now,…
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May 12th 1982, the worlds most colourful airline ‘Braniff International Airways’ ceased operations. 30 years ago, the skies were definately a more colourful place. Long gone the days of the humdrum, Braniff took the aviation experience to a whole new level, with space helmets for cabin crew, bold planes, partnerships with artisans, innovative ideas for…
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